Food for Thought

Content

1. Frozen Food2. Pizza 3. Ice-cream 4. Meat5. Chocolate

1.Frozen Food

1. Frozen Food: Fishsticks

• Machines remove the fillets from the fish• Fillets are formed into frozen blocks• Through batter and breadcrumbs these blocks double their thickness to

the known form of fishsticks• After passing them through hot vegetable oil the sticks are frozen again • After packaging the fishsticks are stored at -28°C

1.Frozen Food: IngredientsIndustrial fishsticks Homemade fishsticks

Saithe fillet Saithe fillet

Breadcrumps Breadcrumps

Rapeseedoil Eggs

Wheat flour Pepper

Salt Salt

Starch

-NO additives-

34%

2%

64%

Of frozen food I expect that it

tastes good

is cheap

is prepared quickly and easily

1.Frozen Food

45%

27%

18%

10%

When I buy frozen food, I buy

vegetables/ fruit

pre-baked goods

ready-to-serve-meals

fish

1.Frozen Food

39%

33%

10%

9%

9%Statistics - which additives are most accepted

artificial colouring

flavour

preservative

pesticide

none

1.Frozen Food

2. Pizza

Frozen Pizza Home-made Pizzatime takes 20min

(without purchasing)takes 1h(without purchasing)

pastry consists of flour/yeast/salt/oil/sugar/ water consists of water/yeast/flour/salt/oil

production - pastry is milled- formed- freezer- tomato sauce- cheese- covering- oven to melt the cheese- sausage at the end- freezer for 30 min-> you can eat it for 11 months- packaging

-mix all the ingredients-formed-[no freezer]-tomato sauce-covering (as well sausage)-cheese- oven to bake the pizza-[no freezer]

-> you can eat it for 3 days

The energy input of the home-made pizza is less, because you don‘t freeze it. Thus, home-made pizza is not just more delicious than frozen pizza, it is also better for our environment.

2. Pizza: Comparison

29%

10%

37%

25%

If I eat pizza, I…

...use home-made pastry

…use pastry from the supermarket

…eat a pizza from a pizzeria

…eat frozen pizza

2. Pizza: survey consumption

11%

17%

47%

6%

19%

What aspects are important when I eat pizza?

ingredients price

quality origin

other

2. Pizza: survey consumption

The most bought frozen pizza in Germany: “Wagner Steinofen Pizza” (with salami)

Ingredients: wheat flour, cut up tomatoes (28%), edam cheese (17%), salami (12%) , water, rape oil, full-cream milk powder, yeast, salt, sugar, herb , soya lecithin (also called E322) and dextrose (emulsifiers: are needed for mixing water and oil)

→ No additives for better taste→ No additives for longer storage

2. Pizza: survey consumption

• people who suffer from lactose intolerance cannot eat full-cream milk powder

• people who are allergic to soya cannot eat soya lecithin• sugar and dextrose are unhealthy and people get used to this sweet food

that is not good for their health• they use cheap products (edam cheese and rape oil) instead of quality

ones (Emmenthaler and olive oil)Frozen pizza is not the worst option for “emergency food” but

with home-made pizza you can choose your own ingredients and have fun preparing it.

2. Pizza- problems: additives

3. Ice-cream

3. Ice-cream: production (industrial)

• Mixing• Pasteurization• Homogenising• Taste• Freezing• Packaging• Hardening THE ICE-CREAM IS READY TO BE DELIVERED !!!

home-made Industry

Milk Skimmed milk, butterfat

Cream whey

Sugar Glucose, syrup

Pulp of a vanille pod Vanilla essence

Fruit Fruit aroma

Salt Salt

Egg yolk Chemical additives of a natural origin

30% cream 6% cream

Possible additives:Emulsifier: Mono-und Diglyceride of

fatty acids (plant-based) Stabilizer: carob bean gum, guar gumColouring plant- based essence ( e.g.

carot)

3. Ice-cream: home-made vs industrial

• sustained concept• fair products and ingredients• responsible economic trading• social commitment for society

• intern quality assurance lab• B&J „Caring Diary“ programme:

• individual help for farmers in order to use their resources ecologically

• criteria: control of organic substances in the ground, crop rotation, use of fertilizer, animal husbandry, ….

3. Ice-cream: Ben & Jerry´s

34%

8%

58%

Do you know what ice-cream consists of?

yes no

a little bit

3. Ice-cream: survey

50%

20%

16%

14%

What are important aspects?

Taste

Price

Ingredients

brand

3. Ice-cream: survey

4. Meat

4. Meat: production

Production process:• rearing of animals• transport• butchering• packing of meat products• check of qualitiy

Organic farming vs factory farmingOrganic farming factory farming

• good living conditions • bad living conditions

• a lot of space • limited space

• healthy food • Food with additves

• partly lack of hygiene

• organic seal for good conditions • a lot of meat in short time

4. Meat

5. Chocolate

5. Chocolate: Production Process

• cocoa beans are dried in order to get the typical cocoa flavor and colour• beans are grinded up until they become a thick mash• sugar and cocoa butter are added and everything is blended together• most important task: the liquid chocolate is stirred at a low

temperature really slowly for hours on end• the mass is filled into moulds and cooled down

5. Ingredients and Additives

• main ingredients: cocoa mass and sugar• High quality chocolate made of real vanilla and cocoa butter• cheap chocolate made of artificial vanilla and clarified butter• milk chocolate: added milk powder or cream• white chocolate: only cocoa butter• only additive: soya lecithin

5. Chocolate: Zotter

• located in Austria• one of the oldest fair and biological

chocolate producers in the world• 1999: decision to focus on chocolate only• philosophy: produce chocolate that is all

fair traded, biological and creative• famous for their bean-to-bar production

4%9%

9%

59%

18%

1%What are you paying attention to when buying chocolate ?

ingredients price

origin quality

fair-traded others

5. Chocolate

4%9%

9%

59%

18%

1%Which type of chocolate do you prefer ?

ingredients price

origin quality

fair-traded others

5. Chocolate

Food for Thought