1. Focusing on SEO Presented By Jeff Yette Sales Engineer Slic
Network Solutions
2. Slides available online
http://www.slideshare.net/jeffyette
3. Who is this guy? Director of Sales & Marketing Slic
Network Solutions since 1998 Sole Proprietor of 274web1 (Websites
since 1997) 5 Years as Graphic Design Director for a 3 publication
newspaper (Won a few awards for design) Attended SUNY Potsdam for
Fine Art/Graphic Design
4. What is SEO? Search engine optimization (SEO) is the process
of improving the visibility of a website/web page in search engines
via the "natural" orun-paid ("organic) search results.
5. Look before you leap Before you can put together a SEO
strategy, measure what you have first. Google Analytics Alexa
Website Grader
6. Google Analytics
7. Google Analytics Uses a snippet of code added toeach page of
your website that allowsGoogle to collect stats about visitors
8. Google Analytics What does it track? Visitors (habits &
technology used) Traffic Sources(where they came from and how they
found me) Content (what is being viewed) Goals (is the site working
for me)
9. Google Analytics VisitorHabits How many visitors? How long
do they stay on my site? What pages are they viewing? New vs
Returning visitors?
10. Google Analytics -Technology What browsers are they using?
What screen resolution are they using? (Am I getting mobile users?)
What is their connection speed?
11. Google Analytics -Resolutions 1024 x 768 is the current
standard Approximately 900 x 700 viewable
12. Google Analytics -Traffic Where are my visitors coming
from? Direct | Referring Links | Search Engines What keywords are
they using to find me?
13. Alexa Must Claim your site Receive Confirmation Email View
stats similar toGoogle Analytics
14. Website Grader www.slic.com is 451,170 of the 3,533,230
websites ranked by Website Grader A website grade of 87/100 means
that Website Grader scores it higher than 87% other sites in terms
of its marketing effectiveness. The algorithm uses over 50
different variables, including search engine data , website
structure, approximate traffic, site performance, and others.
15. Website Grader I. Create Content A. Blog Analysis B. Blog
Grade C. Recent Blog Articles D. Indexed Pages E. Readability Level
II. Optimize A. Metadata B. Heading Summary C. Image Summary D.
Interior Page Analysis E. Domain Info F. MOZ Rank G. Linking
Domains III. Promote A. Link Tweet Summary B. Twitter Grade IV.
Convert A. RSS Feed B. Conversion Form V. Analyze A. Traffic Rank
B. Score Summary
16. Keywords, Keywords, Keywords Keywords must have relevance
and popularity Placed in virtually every aspect of your site:
Page Titles
17. Descriptions (150 words)
18. Content (use tags)
19. URLs
20. Image names & Alt text
BEWARE: Deliberate overuse of keywords on your site a practice
known as keyword-stuffing may actually decrease your SEO as many
search engines are programmed to ignore these sites.
21. Look through your customer's eyes Use words & phrases
your target audience uses Bird watching vs. orthinology Consider:
Common mispellings
22. Word Stemming:orthinologist, orthinolgy, etc.
23. Synonyms
24. Location/GEO modifers:New York Bird Watching
25. Use Tools SEO Book
http://tools.seobook.com/general/keyword/ Overture Keyword
Suggesthttp://inventory.overture.com/d/searchinventory/suggestion/
SEO Tool Keyword Suggest
http://www.seochat.com/seo-tools/keyword-suggestions-overture/ SEO
Logs http://www.seologs.com/keyword-suggestion.html Digital Point
Keyword Suggest Tool
http://www.digitalpoint.com/tools/suggestion/
26. Where does my page rank?
http://www.thumbshots.com/Products/ThumbshotsImages/Ranking.aspx
27. Links Internal & External Links The more words
(keywords & phrases) that point to a page, the more likely that
page is to appear in search results when users run a query for
those terms. External Links:Contact webmasters of related
non-competing sites for reciprocal link opportunities.Make personal
contact, not through an annoying automated link spammer (which will
usually be ignored ). How do you tell if a potential link partner
site is well regarded? Google's Web browser toolbar offers a
PageRank.A link from a site with a PageRank of 10 can is valuable,
while a link from a site with zero is worthless.
28. Create a Sitemap A simple file often called sitemap.xml
used by search engines to spider your site.
http://www.mywebsite.com/index.html2011-03-01monthly0.8
29. Create a Sitemap An actualwebsitethat list all of the page
links on your site usually in outline format: Home Products Product
1 Product 2 Contact The fewer clicks a viewer has to make toget to
relevant content the better!
30. Avoid Flash & Large Images It looks pretty, but does
NOTHING for SEO.
Not indexed (searchable) by search engines
31. Not compatible in all browsers (will not work on iPhones
& iPads)
Google and other search engines give sites with fast load times
higher page rankings. http://pagespeed.googlelabs.com/
32. Content is KING! Your content needs to be fresh -- updating
regularly and often is crucial for increasing traffic. One way to
ensure that your site gets new content on a frequent basis is to
integrate a blog."Get the owner or CEO blogging. Its priceless!" ~
the Search Engine JournalOwner/executive blogs are excellent way
to:
Reach out to clients
33. Create more opportunities for internal and external
linking
34. Giving your site a more personal voice
35. Make Sure They Can Find You You have to tell the search
engines your website exist.Google Webmaster Tools
Yahoohttp://siteexplorer.search.yahoo.com/submit
Googlehttp://www.google.com/addurl/
Binghttp://www.bing.com/webmaster/SubmitSitePage.aspx
DMOZhttp://www.dmoz.org/add.html
36. Social Networking Blogging is just the first
step.Distribute links to fresh content on your site across
appropriate social networking platforms. Whether displayed on your
company's account, or recommended, re-tweeted, and re-distributed
by someone else, this strategy exponentiallymultipliesthe number of
places where visitors will view your links.
37. Social Networking Blogging is just the first
step.Distribute links to fresh content on your site across
appropriate social networking platforms. Whether displayed on your
company's account, or recommended, re-tweeted, and re-distributed
by someone else, this strategy exponentiallymultipliesthe number of
places where visitors will view your links. Facebook & Facebook
Places Twitter Google Places Linked In Four Square YouTube
38. Social Networking Blogging is just the first
step.Distribute links to fresh content on your site across
appropriate social networking platforms. Whether displayed on your
company's account, or recommended, re-tweeted, and re-distributed
by someone else, this strategy exponentiallymultipliesthe number of
places where visitors will view your links. Facebook & Facebook
Places Twitter Google Places Linked In Four Square YouTube
39. Conversation Rate The ratio of people viewing your website
compared to the number of those who take the desired action reach
the goal The most common type of conversion is a URL Destination
goal - a page that visitors see only once they have completed an
activity.Examples: For an account sign-up, this might be the Thank
You for signing up page. For a purchase, this might be the receipt
page.Most goals require some type of form.
40. Wash Rinse - Repeat Give SEO changes 2 -3 months to make an
impact Checkanalyticquarterly Make necessary adjustments
41. While You Wait Google Webmaster Central YouTube Channel
High Rankings SEO Community Forum
42. Wash Rinse - Repeat Give SEO changes 2 -3 months to make an
impact Check analytics quarterly Make necessary adjustments While
you wait: http://www.highrankings.com/forum/