Focus group resultsBy Josh Lockey

For this PowerPoint I have randomly chosen 10 questionnaires from each group so that I can clearly show the results we found and what their opinions are. The reason I have not used all is because there is 40+ and it maybe very hard to get a clear understanding of what they thought so I got a random sample and found these answers out…

What rating would you give our idea for the music video taking into account the genre?

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10

Series 1

Series 1

Why have you given this rating?Focus group 1Reflects the lyrics-8Not common theme of pop, interesting

idea-8Relatable-6Difficult to understand if not filmed

correctly-8Works with the lyrics-8not sure whether is fits correctly-6Idea is deep and emotional-5Suits the genre-8Hooked on story-10Good story-8

Focus group 2good idea-8Great song and story-10Good plot-8Works with the genre-9Song is a great choice-6May not work-6Tells a detailed story-7Lyrics relevant to video-7May not work if directed bad-7lyrics go well with theme-8

From this slide and the one before I have learnt that the majority of people liked our idea but there were several who thought there may be problems and it may be hard

to do this, and we will take this into account when creating storyboard and filming the music video itself

What stood out in our ideas for the music video? What interested you the most?

The fact he faced reality-8Difference to normal pop videos-8Idea of running from problems-6The idea of the alter ego -8Running from reality-8Being friends again after problems-

6Climbing the tree-good reference-5Upset and being happy again- 8The tree being part of song and

video-10Interesting idea on story-8

Story is very well thought-8Running away from problems-7Good idea of what is happening in story-7New and unique idea-7The adventure idea-5Good camera shot ideas-6Telling a story through song-9Set naturally, with song-8Not seen before-10The type of characters-8

These answers help us understand the key pieces to keep as they are what are attracting them to liking the idea. We need to focus on them especially but also look at the others as these views will still matter. The critical

views will also shape what we are doing as they are what we need to avoid.

What ideas did you like and what did you not?

These will especially change our ideas and our storyboard and what we are going to do. We got some great results as people were being critical and this is what we needed, a lot of people were saying how some things may not work and we need to sort this out so that it does. Even if the story changes we can still use this as it shoes what they do not want to see.

What would you do to improve on our ideas to create a better music video?

More than one person as song says this-8

Show more emotion if possible-8Make it interesting throughout-6Everything needs to be explained-8Make sure it fits correctly into song-

8Make it a little dream-like-6Do not include an intro-5Get rid of the treasure-8No recorded sound-10More adventure-8

No intro-8-should be chased-7No treasure-7Make it longer-5Make people on edge throughout-6More emotion-9More lyrics sung-8More emotion and instruments-10More lyrics-8

We have taken these on board especially. Some are saying about the idea of no treasure and we are planning to reshape on these ideas as these are our target audience. We also need to try and add more singing time in and more emotion when not according

to these focus groups. We will try to do this as best as we can and take on these ideas especially when planning and talking

about the story.

Do you think our music video suits the genre? Yes or no?

yesno

This shows that the people, even though they may have saw problems, like the idea of our music video and we can make it suit them and use them as our market as they gave good

answers and will take this onboard along with the rest.

EvaluationAfter making this I think our focus group were

great because they gave us criticism and that was what we needed. They have made us rethink a lot of what we have thought about and will help mould the next stage of doing any final adjustments to it and creating the storyboard. The focus groups gave us a real view of what our target audience think of it and have gave us helpful tips on what to keep and what to change accordingly.