FIU Social Media

SilvanaDominguez

Who we are

Florida International University is Miami’s first and only public

research university. The institution was founded in 1965 and ever

since it has provided excellence in its programs ranging from

bachelors, masters, and doctoral degrees. Being worlds ahead is

what we are known for and we intend to live and breathe this

statement starting from our local to global community.

Instagram

Instagram Overview

Handle: fiuinstagramNumber of Followers: 18,000Number of posts: 1352**Active since: December 2014

** Information was gathered 9/23/2015

Instagram Most Liked

Instagram SWOT

Strengths Its focus is more “relaxed” compared to its

other social media. Its directed towards students through a personal level.

It is active (at least 2 posts a day) Intrigues the student to explore the university. Encourages feedback from followers. Visually appealing

Weakness Not verified by Instagram!

Compared to its other accounts it has very little followers.

Its target market is “student only”

They are not answering to comments/no engagement with followers in the comments.

Very little variety in material (pictures get repetitive).

There is no cross promotion of other social medias.

Opportunities Post more diverse material. Instagram is free

publicity! Exploit the opportunity to advertise events in other departments. It is one school!

Use more hashtags for more exposure. Create a post where it invites students to join our

other social media. Provide a link to our website to increase traffic. Create intrigue with prospective students. Have contests to increase engagement.

Thank You