Flash PartySummary

150 industry guests were invited to attend a one-night-only “Flash Party” (6pm-10pm), which is a concept originated by MONDO bartenders. The event showcased their services, serving the finest canapés and unique beverages.

The secret location, Roller studio in Surry Hills was revealed to guests via email and SMS just 24 hrs prior to the event night.

Invitation:

Initiations were mailed to guests.

eDM 1:

Once RSVP’d an email specifying the date,

time and suburb only was sent to guests,

keeping them intrigued and increasing talk-

ability amongst their friends.

eDM 2:

1 day prior to the event an email revealing the

address was sent to guests.

eDM 3:

The following day after the event a thank you eDM, linking them to a

site that housed the photos was sent to

guests.

Comms Engagement Journey

Communication 1: InvitationInvitations were mailed to guests.

Communication 2: eDMOnce RSVP’d an email specifying the date, time and suburb only was sent to guests, keeping them intrigued and increasing talk-ability amongst their friends.

Communication 3: eDM1 day prior to the event an email revealing the address was sent to guests.

Communication 4: eDMThe following day after the event a thank you eDM, linking them to a site that housed the photos was sent to guests.

Interior and Entertainment The studio interior was funky, with random ornaments (type writers, steel boxes with subtle branding, block letters spelling out “Flash”) and interesting light projections creeping up the walls. There was a DJ playing on arrival, pumping dirty house tunes and a cool live band later on in the night. The mixture of music was a highlight, at the right volume, trendy and non-commercial.

Beverages and FoodInteresting cocktails in unique containers and tasty canapés (zucchini flowers, lamb shanks) were circulating all night.

The PeopleA mixture of designers, PR and advertising industry people were gathered.

Post Event Activity- Photos OnlineWhen quests received the thank you eDM, they could click through to the online photo gallery. Photos were also streamed online through the events Facebook page, reaching people who did not attend the event.

943 friends (specifically Eastern suburbs party goers and celebrities, aged 18-35 yrs)

Post Event Online Activity – Nine-FiveNine to Five Sydney gives updates on what’s happening and what’s hot in daily, latest news, sport, sports, results and events.

Social Diary is a members-only website providing a calendar in which information can be logged about upcoming media events.

Post Event Online Activity – Social Diary

Post Event Online Activity - Spice NewsSpice News reviews daily events, product launches and new incentives.

S pages Red Carpet

Post Event Newspaper Activity

69,000 annual, 1,300 weekly readership 1,140,000 annual, 22, 000 weekly readership

Photo Gallery