38
Tumbling Style Guide: Headlines The purpose of this document is to review FJP Tumblr posts and, in particular, the titles and headlines we’re using with them. What I’ve found as I’ve gone through a fairly large sample size is that sometimes we’re good, sometimes we’re bad and other times we’re downright frightful. Examples that follow aren’t meant to pick on any particular person. They are mistakes we all make and examples used are chosen from the last 60 - 80 posts at the Future Journalism Project . That said, Jihii is lucky since she was traveling during the majority of the time that the posts were collected. I’m not quite as lucky since I post the most. – Michael tumblr.theFJP.org @the_FJP May 2012 Michael Cervieri [email protected] @bMunch

Fjp style guide-headlines

  • Upload
    thefjp

  • View
    566

  • Download
    0

Embed Size (px)

DESCRIPTION

Thinking Through the HeadlineWe try to teach each other here at the FJP and our latest learnings look at writing headlines and titles on Tumblr.While Tumblr specific, I hope this document can also help others who are teaching or trying to learn how to write headlines and titles more generally. - Michael Cervieri

Citation preview

Page 1: Fjp style guide-headlines

Tumbling Style Guide HeadlinesThe purpose of this document is to review FJP Tumblr posts and in particular the titles and headlines wersquore using with them

What Irsquove found as Irsquove gone through a fairly large sample size is that sometimes wersquore good sometimes wersquore bad and other times wersquore downright frightful

Examples that follow arenrsquot meant to pick on any particular person They are mistakes we all make and examples used are chosen from the last 60 - 80 posts at the Future Journalism Project

That said Jihii is lucky since she was traveling during the majority of the time that the posts were collected Irsquom not quite as lucky since I post the most ndash Michael

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

Your Posts Need Awesome SauceThe majority of people who brush up against your Tumblr posts see them in their dashboards Brushing up is fine but you want them to actually read and view them and then act upon them ie share comment remix etc

To do so you need Awesome Sauce For the purposes of this document your ingredients are words In particular headlinestitles

Remember your posts on Tumblr appear in a stream of content The words and images you choose and how they are presented are your sole means to get readers and viewers to pause and take a second look at your post

Without that initial pause you never achieve actual engagement It goes without saying that the actual post needs to be awesome in itself for get people to act upon it

So what follows are 35 examples of our good bad and ugly headlines and titles

Via ThinkGeek

Post Type Photo

When using Photo Posts we typically lead our text with a headline in bold

Here I was a little bit cryptic

While CNN is a known brand that will pull a viewer into the content if they happen to be interested by CNN the headline itself isnrsquot too helpful

What I was trying to get at We live in an age where you can literally download the last 12 years of CNN transcripts You could never do that before Thus Things You Can Do That You Never Used To

What I wanted to write but didnrsquot have the stones to Download 12 Years of CNN Monotony

Those words might not be quite right but it would have given the viewer a better sense of why they should spend time on the post

Post Type Link

What I was going for A little wordplay on booing and giving the boot

Does it work Meh not bad but could be better

Post Type Link

A little clunky but Irsquom trying to do two things indicate that Google and the NSA have a relationship and play off the news that Obama had just come out in support of marriage equality by using words from the famous Alfred Douglas poem

Could have played it straight so to speak

Post Type Link

Here I did play it straight The headline tells us exactly what the post is about

Boring but it works

Post Type Video

Like photos we use a bolded headline to accompany our video posts Generally it should tell the viewer whatrsquos about to follow Here I play with an old Bell telephone tag line ldquoReach out and touch someonerdquo

How it works The video and post is about how Carnegie Mellon is created touch surfaces out of everything

How it doesnrsquot work If yoursquore not over 35 or so you have no idea what the reference is

How it works part ii Even if you miss the advertising reference therersquos still the ldquotouchrdquo reference

Alternative Play it straight with something along the lines of ldquoResearchers Turn Every Surface into a Touch Interfacerdquo

Post Type Link

Sometimes playing it straight and letting the absurdity of the news speak for itself is the best thing to do

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 2: Fjp style guide-headlines

Your Posts Need Awesome SauceThe majority of people who brush up against your Tumblr posts see them in their dashboards Brushing up is fine but you want them to actually read and view them and then act upon them ie share comment remix etc

To do so you need Awesome Sauce For the purposes of this document your ingredients are words In particular headlinestitles

Remember your posts on Tumblr appear in a stream of content The words and images you choose and how they are presented are your sole means to get readers and viewers to pause and take a second look at your post

Without that initial pause you never achieve actual engagement It goes without saying that the actual post needs to be awesome in itself for get people to act upon it

So what follows are 35 examples of our good bad and ugly headlines and titles

Via ThinkGeek

Post Type Photo

When using Photo Posts we typically lead our text with a headline in bold

Here I was a little bit cryptic

While CNN is a known brand that will pull a viewer into the content if they happen to be interested by CNN the headline itself isnrsquot too helpful

What I was trying to get at We live in an age where you can literally download the last 12 years of CNN transcripts You could never do that before Thus Things You Can Do That You Never Used To

What I wanted to write but didnrsquot have the stones to Download 12 Years of CNN Monotony

Those words might not be quite right but it would have given the viewer a better sense of why they should spend time on the post

Post Type Link

What I was going for A little wordplay on booing and giving the boot

Does it work Meh not bad but could be better

Post Type Link

A little clunky but Irsquom trying to do two things indicate that Google and the NSA have a relationship and play off the news that Obama had just come out in support of marriage equality by using words from the famous Alfred Douglas poem

Could have played it straight so to speak

Post Type Link

Here I did play it straight The headline tells us exactly what the post is about

Boring but it works

Post Type Video

Like photos we use a bolded headline to accompany our video posts Generally it should tell the viewer whatrsquos about to follow Here I play with an old Bell telephone tag line ldquoReach out and touch someonerdquo

How it works The video and post is about how Carnegie Mellon is created touch surfaces out of everything

How it doesnrsquot work If yoursquore not over 35 or so you have no idea what the reference is

How it works part ii Even if you miss the advertising reference therersquos still the ldquotouchrdquo reference

Alternative Play it straight with something along the lines of ldquoResearchers Turn Every Surface into a Touch Interfacerdquo

Post Type Link

Sometimes playing it straight and letting the absurdity of the news speak for itself is the best thing to do

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 3: Fjp style guide-headlines

Post Type Photo

When using Photo Posts we typically lead our text with a headline in bold

Here I was a little bit cryptic

While CNN is a known brand that will pull a viewer into the content if they happen to be interested by CNN the headline itself isnrsquot too helpful

What I was trying to get at We live in an age where you can literally download the last 12 years of CNN transcripts You could never do that before Thus Things You Can Do That You Never Used To

What I wanted to write but didnrsquot have the stones to Download 12 Years of CNN Monotony

Those words might not be quite right but it would have given the viewer a better sense of why they should spend time on the post

Post Type Link

What I was going for A little wordplay on booing and giving the boot

Does it work Meh not bad but could be better

Post Type Link

A little clunky but Irsquom trying to do two things indicate that Google and the NSA have a relationship and play off the news that Obama had just come out in support of marriage equality by using words from the famous Alfred Douglas poem

Could have played it straight so to speak

Post Type Link

Here I did play it straight The headline tells us exactly what the post is about

Boring but it works

Post Type Video

Like photos we use a bolded headline to accompany our video posts Generally it should tell the viewer whatrsquos about to follow Here I play with an old Bell telephone tag line ldquoReach out and touch someonerdquo

How it works The video and post is about how Carnegie Mellon is created touch surfaces out of everything

How it doesnrsquot work If yoursquore not over 35 or so you have no idea what the reference is

How it works part ii Even if you miss the advertising reference therersquos still the ldquotouchrdquo reference

Alternative Play it straight with something along the lines of ldquoResearchers Turn Every Surface into a Touch Interfacerdquo

Post Type Link

Sometimes playing it straight and letting the absurdity of the news speak for itself is the best thing to do

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 4: Fjp style guide-headlines

Post Type Link

What I was going for A little wordplay on booing and giving the boot

Does it work Meh not bad but could be better

Post Type Link

A little clunky but Irsquom trying to do two things indicate that Google and the NSA have a relationship and play off the news that Obama had just come out in support of marriage equality by using words from the famous Alfred Douglas poem

Could have played it straight so to speak

Post Type Link

Here I did play it straight The headline tells us exactly what the post is about

Boring but it works

Post Type Video

Like photos we use a bolded headline to accompany our video posts Generally it should tell the viewer whatrsquos about to follow Here I play with an old Bell telephone tag line ldquoReach out and touch someonerdquo

How it works The video and post is about how Carnegie Mellon is created touch surfaces out of everything

How it doesnrsquot work If yoursquore not over 35 or so you have no idea what the reference is

How it works part ii Even if you miss the advertising reference therersquos still the ldquotouchrdquo reference

Alternative Play it straight with something along the lines of ldquoResearchers Turn Every Surface into a Touch Interfacerdquo

Post Type Link

Sometimes playing it straight and letting the absurdity of the news speak for itself is the best thing to do

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 5: Fjp style guide-headlines

Post Type Link

A little clunky but Irsquom trying to do two things indicate that Google and the NSA have a relationship and play off the news that Obama had just come out in support of marriage equality by using words from the famous Alfred Douglas poem

Could have played it straight so to speak

Post Type Link

Here I did play it straight The headline tells us exactly what the post is about

Boring but it works

Post Type Video

Like photos we use a bolded headline to accompany our video posts Generally it should tell the viewer whatrsquos about to follow Here I play with an old Bell telephone tag line ldquoReach out and touch someonerdquo

How it works The video and post is about how Carnegie Mellon is created touch surfaces out of everything

How it doesnrsquot work If yoursquore not over 35 or so you have no idea what the reference is

How it works part ii Even if you miss the advertising reference therersquos still the ldquotouchrdquo reference

Alternative Play it straight with something along the lines of ldquoResearchers Turn Every Surface into a Touch Interfacerdquo

Post Type Link

Sometimes playing it straight and letting the absurdity of the news speak for itself is the best thing to do

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 6: Fjp style guide-headlines

Post Type Link

Here I did play it straight The headline tells us exactly what the post is about

Boring but it works

Post Type Video

Like photos we use a bolded headline to accompany our video posts Generally it should tell the viewer whatrsquos about to follow Here I play with an old Bell telephone tag line ldquoReach out and touch someonerdquo

How it works The video and post is about how Carnegie Mellon is created touch surfaces out of everything

How it doesnrsquot work If yoursquore not over 35 or so you have no idea what the reference is

How it works part ii Even if you miss the advertising reference therersquos still the ldquotouchrdquo reference

Alternative Play it straight with something along the lines of ldquoResearchers Turn Every Surface into a Touch Interfacerdquo

Post Type Link

Sometimes playing it straight and letting the absurdity of the news speak for itself is the best thing to do

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 7: Fjp style guide-headlines

Post Type Video

Like photos we use a bolded headline to accompany our video posts Generally it should tell the viewer whatrsquos about to follow Here I play with an old Bell telephone tag line ldquoReach out and touch someonerdquo

How it works The video and post is about how Carnegie Mellon is created touch surfaces out of everything

How it doesnrsquot work If yoursquore not over 35 or so you have no idea what the reference is

How it works part ii Even if you miss the advertising reference therersquos still the ldquotouchrdquo reference

Alternative Play it straight with something along the lines of ldquoResearchers Turn Every Surface into a Touch Interfacerdquo

Post Type Link

Sometimes playing it straight and letting the absurdity of the news speak for itself is the best thing to do

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 8: Fjp style guide-headlines

Post Type Link

Sometimes playing it straight and letting the absurdity of the news speak for itself is the best thing to do

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 9: Fjp style guide-headlines

Post Type Photo

This one is very cryptic Even the text beneath the headline says that wersquore about to get cryptic

But if the topic is cryptic then your writing has to be especially clear

Herersquos the thing The image doesnrsquot make much sense and then the title ldquoThem not that or thererdquo confuses

Here and simply ldquoBing and the Social Search Enginerdquo would be a good title

And while Irsquove cut off the post in this screenshot we almost always conclude an image post with a description of what that image actually is We do it by writing ldquoImagerdquo in bold then describing it and then linking to its source if any Eg

Image Screenshot of x y z Via So and So

If wersquove takenmade the image you donrsquot need that attribution

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 10: Fjp style guide-headlines

Post Type Image

Simple and to the point

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 11: Fjp style guide-headlines

Post Type Image

A few things are going on here Letrsquos start with the title There isnrsquot really one

Instead whatrsquos currently there isnrsquot a title itrsquos an attribution for the blockquote that should come after a title

Suggested titles Burning the Digital Oil Long Days Journey into Night etc

So now letrsquos get into the actual content We learn that this Joe Weisenthal character works a lot But who is he who does he work for and what does he do

Unless yoursquore a regular reader of Business Insider or an NYC media junkie yoursquod have no idea

So two things are missing here a title and then 2-3 sentences that contextualizes the quote that comes from the Timesrsquo article

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 12: Fjp style guide-headlines

Post Type Image

Titlersquos three words the content is one word

This actually took me a little while to figure out because the Time cover is so provocative

So I played it as straight as I could knowing that the image carries all sorts of triggers

Sometimes the best thing to do is just get out of the way

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 13: Fjp style guide-headlines

Post Type Image

Again playing it straight and just telling the viewer what exactly he or she is looking at

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 14: Fjp style guide-headlines

Post Type Link

Again playing it straight while also letting the viewer know that therersquos a call to action That is therersquos a news challenge going on and people can apply

Remember user behavior on Tumblr

People scan their dashboards and pause on that which is interesting This could be an image or in cases like this just a title You need to catch them with something clear

The pause is the first behavior yoursquore trying to influence

Actually having someone read what yoursquove posted is the second so make sure you jump right into the subject with your lede

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 15: Fjp style guide-headlines

Post Type Image

Fun photo but the headline doesnrsquot work

Herersquos why Huh is most known as the CEO of the Cheezburger network so if yoursquore going to align him with an organization it would be that one

Circa is a startup so you wouldcould contextualize who Huh is with that after the headline say either in the lede eg ldquoBen Huh CEO of the Cheezburger network and now head of Circa a startup that does XYZrdquo or afterwards

Alternative headlines You Canrsquot Handle the Truth Cheezburgers Kittehs and the Truth etc

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 16: Fjp style guide-headlines

Post Type Image

Like the Time magazine cover above Irsquom letting the image speak for itself

The link to the Daily News article thatrsquos referenced underneath it begins immediately with a description of what this image is so that the viewer lsquogets itrsquo immediately

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 17: Fjp style guide-headlines

Post Type (top) Image

Not much to say about this one I use the screenshot of the Fox Nation headline speak for itself

Post Type (bottom) Video

I strike out on this one The video shows the speed at which a search for Obama appears on Twitter

However I donrsquot indicate this at all with a title Nor do I explicitly tell people what theyrsquoll get if they choose to watch the video So my bad on both accounts

The post ends up relying on people proactively choosing to select the video to get any understanding of what the post is trying to accomplish

Verdict Fail

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 18: Fjp style guide-headlines

Post Type Image

I think this works Often images will have a title embedded in it that you can simply repeat

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 19: Fjp style guide-headlines

Post Type Video

Another fail on my part

I donrsquot let the viewer know what ldquoTumblr Storyboardrdquo actually is or why they might want to watch the video

If I want to keep this title I need text explaining that Tumblr launched Storyboard

If I want to keep it brief the title should read ldquoTumblr Launches Storyboardrdquo

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 20: Fjp style guide-headlines

Post Type Image

I went with ldquoSuit Yourselfrdquo because when I came across this image it actually took me a few moments to figure out what the headline in the image was actually trying to say

This title then is to spell it out so the viewer gets it immediately

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 21: Fjp style guide-headlines

Post Type Image

As mentioned in the ldquoDaughters are Preciousrdquo post above sometimes the image itself has your title No need to recreate the wheel

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 22: Fjp style guide-headlines

Post Type Audio

Doesnrsquot work because the language indicates an attitude thatrsquos tough to attribute

ldquoHere Goes Nothingrdquo Is that supposed to reflect our throwing caution to the wind in a haphazard post or is it a reflection of whatrsquos going on with Microsoft and Barnes amp Noble

What would work is if you simply removed ldquoHere Goes Nothingrdquo and left it with ldquoMicrosoft Barnes amp Noble Make New Entrance into the e-Reader Marketrdquo

Alternatives Throwing Caution to the Wind Microsoft and Barnes amp Noble Re-enter e-Reader Market Try Try Again Microsoft and Barnes amp Noble Re-enter e-Reader Market Take Two or Make That Three Microsoft and Barnes amp Noble Re-enter e-Reader Market etc

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 23: Fjp style guide-headlines

Post Type Image

Since the image is peculiar -- ie you look at it you see books you see that itrsquos outside you have no idea what or where it is -- I hit that directly with the headline by giving readers notice that this is in Colombia it has something to do with libraries and it takes place in a Park

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 24: Fjp style guide-headlines

Post Type Image

The image here is purely illustrative and if you saw it by itself yoursquod have no idea that the story is that Voguersquos international editors came together in a pact to promote healthier body images

So the headline tells the reader that thatrsquos what theyrsquore about to get into

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 25: Fjp style guide-headlines

Post Type Image

The titlersquos purpose here is to place the memorial image in a location (Mexico) and with a context (journalists murdered)

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 26: Fjp style guide-headlines

Post Type Quote

Our attribution style for Quote posts is to indicate who the person is that either spoke or wrote what we quote

The style is Full name title or publication The sourcersquos title with a link back to the source

For example

Chuck Wendig author and game designer Terrible Minds Thinking the Wrong Thing About E-Book Pricing

From there you can follow up with your comments about the quote

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 27: Fjp style guide-headlines

Post Type Text

Peter keeps it simple neat and clean

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 28: Fjp style guide-headlines

Post Type Text

So Jihii and I sitting across from each other and we canrsquot decide whether this onersquos good or bad

I asked if it was a reference to Donrsquot Cry For Me Argentina She says no Instead it name checks a Tumblr called Donrsquot Censor Me India

Letrsquos call it good (enough) and move on

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 29: Fjp style guide-headlines

Post Type Image

Too wordy

How about simply Faster Than the Speed of Sound

Then in your lede be very clear that the two organizations are collaborating to speed produce a radio program

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 30: Fjp style guide-headlines

Post Type Image

The image and the title are incongruous That is a man is firing into the air while the title references women

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 31: Fjp style guide-headlines

Post Type Image

As mentioned previously you can the text from the image and using it as the title

Besides the person who created the sign already did the heavy thinking No need to try to rethink it

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 32: Fjp style guide-headlines

Post Type Image

Since wersquore looking at an infographic we donrsquot need the word in the title

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 33: Fjp style guide-headlines

Post Type Image

Titlersquos fine but ldquoDrawing by Violet Newman age 7 Brooklynrdquo should come at the end of the post in our typical format which runs like so

Image Drawing by Violet Newman age 7 Brooklyn Via the New York Times

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 34: Fjp style guide-headlines

Post Type Image

Dulluninformative While the image says ldquoTED Radio Hourrdquo Irsquod duplicate it in the headline as ldquoTED Radio Hour Debuts on NPR Todayrdquo

Still dull but gives a little extra bit of information

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 35: Fjp style guide-headlines

Post Type Image

Wordy

The image gives you your title ldquoFreedom of Anonymityrdquo

If you left it at that the lede gets us immediately into what the post is about

Alternatively ldquoGawker Goes Anonymousrdquo ldquoDuck Anonymous Comments Return to Gawkerrdquo etc

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 36: Fjp style guide-headlines

Post Type Image

Who are Benji and Matt and why should we care

The subject is Top 5 News The headline should reflect what Top 5 News is trying to do eg Rethinking the News Feed

So your title could be ldquoRethinking the News Feedrdquo or ldquoGuardian Editor Rethinks the News Feedrdquo etc

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 37: Fjp style guide-headlines

Post Type Image

Straight and to the point

The reader knows what theyrsquore about to get into

Bonus points for the image

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()

Page 38: Fjp style guide-headlines

tumblrtheFJPorgthe_FJP

May 2012

Michael CervierimichaeltheFJPorgbMunch

end()