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Internal Presentation on Social Media to staff
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Social Media Primer
by Matt & Eddie
Topics
What is Social Media
The Tools: blogs, facebook, twitter
FIU’s social media sites and accounts
How has it changed the way we work
Social Media is
a category of sites that is based on user participation and user-generated content
an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures
What is Social Media
What is Social Media
What is Social Media
It has shifted how we communicate, it has democratized communications
"We" are the influencers
We get our info faster than traditional media
It is a force to be reckoned with
Users expect you to be there
Transparent, inclusive, authentic, customer driven
Create opportunities for people to feel ownership of the brand
Tools: blogs, facebook, twitter
Blogs
Tools: blogs, facebook, twitter
Blogs
http://www.youtube.com/watch?v=NN2I1pWXjXI
Tools: blogs, facebook, twitter
New York TimesCNNWall Street JournalThe Washington [email protected]
Social Networks
Tools: blogs, facebook, twitter
http://www.youtube.com/watch?v=6a_KF7TYKVc
250 million users If it were a country, it would be the 4th largest in the world - profile
- group- page
Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
Tools: blogs, facebook, twitter
Tools: blogs, facebook, twitter
Facebook Myspace Twitter Linkedin
Gen Z 61% 65% 9% 0%
Gen Y 65% 75% 14% 9%
Gen X 76% 57% 18% 13%
Baby Boomers 73% 40% 13% 13%
WWII Gen 90% 23% 17% 4%
Social Networking Sites Used by US Social Network Users, by Generation, May 2009 (% of Respondents in each group)
Source: Anderson Analytics, "Social Network A& U Profiler, provided by emarketer, July 13, 2009
Tools: blogs, facebook, twitter
http://www.youtube.com/watch?v=jGbLWQYJ6iM
TwitterTools: blogs, facebook, twitter
@fiuconnection
TwitterTools: blogs, facebook, twitter
@fiunews
1,119 Followers
issuu.com10 issues posted11,832 document views(FIU Magazine)
flickr.com/fiu2,839 images105 marked as favorites219,738 views
myspace.com/floridainternational226 friends
facebook.com/floridainternational6,126 fans197 interactions/week
youtube.com/floridainternational140 videos uploaded95K video views212 subscribers
twitter.com@FIUNews - 1119 followers@FIUconnection
News.fiu.edu123K views since January78K unique visitors23K E-mail Subscribers385 Comments
Tools: blogs, facebook, twitter
Social media is more than just another marketing channel
Public relationsCustomer service Loyalty buildingCollaborationNetworkingThought leadership
How has it changed the way we work
Conversations require us to• LISTEN, LISTEN,LISTEN• Engage
How has it changed the way we work
Measure ( Audience, Engagement, Loyalty, Influence, Action)
What should you do right now?
How has it changed the way we work
1. Join Facebook. (if you are not already there and check your account frequently to get a feel for using it)
2. Listen. (use facebook and twitter search to find groups or pages related to your subject matter)
3. Engage. (talk, comment and participate in those groups or pages which are specific to your targets)
4. Strategize. (social media is not the answer to every marketing or communication question)
Questions
