Startup Spiral for MAN 3802, Section

3901

Principles of Entrepreneurship

Dr. Amy Sauers

by John R. Sullivan

October 6. 2012

Customer Pain Point

Solution

Niche Target Market

Demo

Marketing & Sales

Value Chain Processes

Team & Delegation

Business Model, Financials, &

Health

Startup Agile Spiral

- Boring Exhibits

- Minimal Info Conveyed

- Low-Tech

Customer Pain Point

Solution

Niche Target Market

Demo

Marketing & Sales

Value Chain Processes

Team & Delegation

Business Model, Financials, &

Health

Startup Agile Spiral

- Upgrade Exhibits

- Leverage Cellphone Technology

- Appeal to Youth

- Custom, Updatable Links

Customer Pain Point

Solution

Niche Target Market

Demo

Marketing & Sales

Value Chain Processes

Team & Delegation

Business Model, Financials, &

Health

Startup Agile Spiral

- Historical Societies

- Every Community!

- Volunteer Members

Customer Pain Point

Solution

Niche Target Market

Demo/Focus Group

Marketing & Sales

Value Chain Processes

Team & Delegation

Business Model, Financials, &

Health

Startup Agile Spiral

- Smartphone Users

- Sell to Historical Society Members

http://www.youtube.com/watch?v=ECa97qnZMOc&feature=player_embedded

Stationary Exhibits Link to Videos:

( Play Sample Video Above)

Customer Pain Point

Solution

Niche Target Market

Demo

Marketing & Sales

Value Chain Processes

Team & Delegation

Business Model, Financials, &

Health

Startup Agile Spiral

SMART Goals:

1) Identify 10 Local Historical Societies, by Sept. 30.

2) Visit 10 Society Websites, by Oct. 15

3) Read 10 Society Newsletters, by Oct. 31.

4) Attend 10 Society Member Meetings, by Dec. 31.

5) Identify & Meet 1 Rainmaker at each Society, by Dec. 31.

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Customer Pain Point

Solution

Niche Target Market

Demo

Marketing & Sales

Value Chain Processes

Team & Delegation

Business Model, Financials, &

Health

Startup Agile Spiral

Critical Processes

1) Order Taking2) Manufacturing3) Quality Control4) Installation5) After-Sale Follow-Up

Customer Pain Point

Solution

Niche Target Market

Demo

Marketing & Sales

Value Chain Processes

Team & Delegation

Business Model, Financials, &

Health

Startup Agile Spiral

Team Members

- Marketing

- Administration

- Operations

- Distribution

Helping attract young patrons -

Customer Pain Point

Solution

Niche Target Market

Demo

Marketing & Sales

Value Chain Processes

Team & Delegation

Bus. Model, Financials, &

Health

Startup Agile Spiral

- Initially One Person

- Web Orders & Payments

- Weekly Sales Goals

Here & Now provides instant & fun Art Education!

Sincere thanks to Dr. Amy Sauers of SPC

for providing focus and reality

to this concept!