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LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
5 Ways to Kick Ass and Take Names on LinkedIn (Literally!)
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Viveka von Rosen@LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
What is a Lead?
A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service, knows about your product or service and the desire and ability to purchase it.
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Strategies We’ll Cover
1. Branding & Keyword Strategies2. Search Strategies3. Connecting Strategy4. Engagement Strategy5. Top of Mind Awareness
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Create a unified brand!
Branding
• Personal Profile• Group• Company Page
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Like Google, your profile must be optimized if you want to be found by prospects Find keywords in your connections’ Skills section Use the new Keyword tool (Premium) Use your existing keywords
Keywords
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Add New Keywords to:
CONTENT:• Experience Description (1000)• Summary Section (2000)• Interests (1000)• Company & Group Description• (New keyword tool – LSI)
Ninja Trick: Make sure your name, your location and your competition are keywords you use.
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Do (At Least)These 3 Things!
①Make sure your branding is cohesive
②Make a keyword list
③Add keywords to Interests
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Advanced Search
Advanced Search Saved Search Boolean Search Sales Navigator
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Advanced Search
Advanced Search Saved Search Sales Navigator
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Boolean Search
+ keeps the words together
OR when either will do
AND when you are clarifying an audience, industry or niche
NOT to ignore an audience
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Do (At Least)These 2 Things!
Try a Boolean searchSave your search
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Connecting Strategy
LinkedIn Connected CRM– Tag– Take Notes– Set Reminders
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Tag Your Connections
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Keep Notes
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Set Reminders (and Follow Up)
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Messages Introductions InMail
Advanced Engagement
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Messages
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Introductions
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
InMail
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Do (At Least)These 3 Things!
Tag your TOP prospectsSet reminders to follow up with HOT prospectsAsk for an Introduction
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Top of Mind Awareness
PublisherUpdate StrategyTargeted & Sponsored UpdatesAds
© Linked Into Business, LLC 2007-2013
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Publisher
What are the 6 key elements of a good Published post:• A catchy title• Attractive images (and video if you have it!)• Brief but engaging content (300 – 600 words)• Keywords• Good marketing/sharing strategy for your post• LuckNinja Trick: Channel AND Keywords!
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Update Strategy
Mentions Links Images Calendar Scheduler 1-2 times a day 80/20 rule
© Linked Into Business, LLC 2007-2013
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Targeted VS Sponsored
Company Updates ONLY Targeted (FREE) 100 of your
followers Sponsored (PAID) grow your
followers
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Ads
Bizo?Super Targeting!
FreeTrainingWith.me
B2BLinkedInTraining.com/Discount
Today Only (Ok – for a week)
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Wrapping Up
Do this: Make a list of hot prospects Do your research Find them on LinkedIn (remember Who’s
Viewed?) Reach out to them OR Ask for an Introduction Reference your research Pop them into your CRM
www.facebook.com/LinkedInExpertTraining
www.twitter.com/linkedinexpert
www.linkedin.com/in/linkedinexpert
www.amazon.com/author/linkedinexpert
970 279-1710
LinkedIntoBusiness.com
Your LinkedIn Business ResourceLinked into Business:
www.facebook.com/LinkedInExpertTraining
www.twitter.com/linkedinexpert
www.linkedin.com/in/linkedinexpert
www.amazon.com/author/linkedinexpert
970 279-1710LinkedIntoBusiness.com