Upload
elbadri96
View
31
Download
0
Embed Size (px)
DESCRIPTION
hi
Citation preview
Target AudienceVincent, Yousef, Matthew
Cinema Audience?There are 4 types of audience categories:Mainstream audiencesMainstream plus audiencesAficionados AudiencesFilm avids
Mainstream Audiences
They are unlikely to watch foreign or niche films, they tend be drawn to comedy or action films.
Mainstream plus audiences
They are drawn to the nature of the film rather than the familiarity, however tend to watch mostly English/American films.
Aficionados Audiences
They tend to watch specialist films with an unfamiliar cast, also tend to avoid foreign films.
Film avids
They enjoy the cinema experience, they do not simply like one genre, look for cultural morals within films
Netflix audience data
Methods of watching films and target
audienceInternet = Teenagers: Most teenagers watch films on the internet because they find it easier to watch it on a laptop or computer because you have options such as pause, stop and volume control. Teenagers would have more experience in using the computer than adults because they spend more time on it, so it is easier for them to find films online.
Method 2: DVD
Adults: DVD’s are more convenient for adults and also they tend to buy them because they can watch them over and over again.
Method 3: Cinema
Teenagers – Young adults: Teenagers are more interested in going to the cinema to watch films because they will be the age category that is most likely to want to go and see 3D effects. Another reason is because the cinema allows them to go and be social with other people.