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Presentation for a Tailor made Hyper island Master Class workshop in Februari 2010. Topic was whether there is any truly great digital advertising out there yet and to start a discussion about what matters in that space.
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http://www.linkedin.com/in/petterw
Digital media is like cricket
• Huge playing field• Can be hard to understand• Huge audience• Take some time until we have the results
Digital media is like cricket
(via @greghenriques)
E-commerce: Amazon.co.uk
Communities: last.fm/user/petterww
9Campaigns: Get the glass
10Virtual worlds: Planet Claypso
New platforms: Farm Ville on Facebook
Open architectures: The Guardian API
Augmented reality: The Astonishing Tribe
Good digital hasn’t been made yet
(but there’s a lot of good stuff going on)
1. Engaging2. Innovative3. Wish I did that
Think of some examples that are:
Examples
Click on images to open webpages
Prosumer
1. Task driven vs. Entertainment driven 2. Broadcasting vs. Participation3. Destination vs. Ubiquity4. High production value vs. Good enough5. Fun vs. Usable6. First mover advantage vs. Second mouse7. Virtual vs. Physical8. Platform vs. Integrated vs. Patch on
Opposite forces
Your criteria for judging digital?
What criteria matter do you?What KPIs are important? How should success be measured?What areas of digital media do you care about?
Answers on a postcard...
• Threshold• Controlling your brand• Participating in the dialog• Transparency• Craft• Layering• Integration• Effect & result
Concepts to discuss
Learning, creating, testing and sharing
![The great gatsby [updated 4:49pm feb 6]](https://img.pdfslide.us/doc/110x75/5569b1e8d8b42aee2a8b49f5/the-great-gatsby-updated-449pm-feb-6.jpg)
