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An embattled UPA government has hung the ‘Open’ sign for foreign retailers. The cabinet said OK for 51% FDI in multi-brand retail sector & 100% FDI in single brand. On one hand farmers will benefit from it but on the other hand small traders feel they will not be able to withstand the competition. Will India in general benefit from this step?
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ROHIT SAINI
12118067
India is now the last major frontier for globalizedretail
In the twenty years since the economic liberalizationof 1991, India’s middle class has greatly expanded
India has been slow to open its retail sector to foreigninvestment
In 2006, the government eased retail policy for the firsttime allowing up to 51 per centFDI through thesinglebrand retail route
NOW supermarket chain stores such as Wal-Mart (United States), Carrefour(France), Marks & Spencer and Tesco (United Kingdom), and Shoprite(South Africa) may finally be allowed to set up shop in India.
Vertical issues specific to product groups eg. Food standards, nutrition & safetyHorizontal issues related to greater competition : large vs small retailing Consequence of economic growth , rise in gdp , and standards of livingPolitical implication for vote bank and their contestants
Better compliance to standards eg. Food standards and their compliance
Better nutrition, safety and labeling forconsumers
It could reduce corruption in food control system
FarmersConsumers MSMEsSmall retailers and wholesalers
Provides alternative buyers to agri. Mandiunder APMC regulationsIntroduce contract farming to farmers Possibility of quality agr input and sound technical adviseReduce exploitation of farmers at mandis
Opportunity for scaling operations as large retailers have economies of scale
Long run supply contracts for private labels owned by large retailers
Can circumvent distribution channels to sell direct to retailers
Case in point: auto ancillary producers have scaled operations due to auto fdi
Greater competition at retail will bring down retail markups and profits
Traditional retailers will have to work harder and innovate to maintain sales in face of completion
No immediate threat to their existence but impact will show over medium and long term
No visible impact in spite of fdi in cash and carry wholesale by metro , walmart
They will continue to serve traditional retailers but margines to come down due to downward price pressure
Will slowly lose market share over medium and long term gradual change
Downward pressure on retail prices will provide consumer savings
Below mrp will become the norm Greater quality, choice for consumersAvailability of low priced products for bottom of the
pyramid with large scale sourcing
Improve food quality & protect Indian consumers from risk food borne illnesses due to microbial pathogens, bio toxins chemical or other contaminants in food
Encourage hodistic approach from farm to table to reduce for borne hazards for consumers
Adopt modern principles of risk analysis based on batter scientific knowledge of food borne illnesses and preventive measures for food safety and quality
Bring the best practices in value chain to Indian consumer
Food standards should include components that will enhance the level of nutrition and human safety from the health point of view
Truth in communication on food labels and in food advertising
Improving the level of public safety from human risks from the food related illnesses to reach global standards
Better implementation of food standards Improved consumer awareness about quality safety,
nutrition and standards for a healthy lifestyle
Enhancing competition between large & small retailersImproved product quality and lower lower retail pricesGreater degree of consumer protection
Growth in Economy Job Opportunities Benefits to FarmersBenefits to consumersLack of InfrastructureCheaper Production facilities
Availability of new technologyLong term cash liquidityConducive for the country’s economic
growthFDI opens up a new avenue for Franchising