Fashion Merchandising Showroom Project

ASSIGNMENT: You are part owner of the Frais Décor Design Specialist Consulting Firm. Your company remodels and designs rooms and showrooms for businesses. Some of your customers are furniture outlets, department stores, home improvement stores, childcare centers, television and stage production companies, corporate offices, event planners, etc.

Part I - INSTRUCTIONS: Assume you are on a design team and your team gets to decide on the next showroom to develop. What type of room or space would your team like to create and design?

Answer the following questions:1. What type of room or space i.e., any room within a house, outside deck, patio, or

yard, office space, dorm room, reception area, basement, ballroom, etc.

2. If you like, choose a theme for your room i.e., botanicals, little princess, vintage, white, black & white, special holiday, wedding, dinner party, etc. Provide a written tour of your space.

3. Describe the target market for your room. You must use demographics, geographics, and psychographics from your text.

4. What hardlines will you use? What softlines will you use?

5. List any of the three categories of home furnishings that you will include. Provide a brief description of the items in each category.

a. Domesticsb. Home furnishingsc. Floor coverings

6. Everything in your project must be computer generated or hand made in three-dimensional form. Nothing will be hand drawn.

RESOURCES:Visit www.americasmart.com. This is the website for the Apparel and Gift Mart in Atlanta, Georgia. America’s Mart is a wholesale market place where retail buyers can purchase apparel, home furnishing, and accessories for their businesses at wholesale prices. Click or visit the following categories located at the bottom of the HOME page and view any available videos for inspiration and for ideas. GIFT HOME + RUGS APPAREL YEAR ROUND You may also visit the following website for ideas: http://cantoni.com/https://www.centuryfurniture.com/ http://www.theworkskitchenandbath.com/gallery/http://www.designerbath.com/http://www.pelicanreef.com/http://summerclassics.com/sc-stores/atlanta/Google “auto showrooms”You are free to peruse the internet for other ideas, pictures, samples, etc.

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Fashion Merchandising Showroom Project

Part II – VISUAL REPRESENTATION

Develop a three – dimensional representation of your room. Use boxes, cardboard, paint, arts & crafts, etc. Use clear plastic for your windows, prints designs, trinkets, etc. from the computer as needed. Your area should look real, be attractive and so enticing that onlookers will desire to go in for a visit and relax.

On your presentation date, you must dress up for business. Your presentation should be at least 5 to 7 minutes in length and you should be prepared to answer questions and defend your decisions. Every member of the team must present.

MARKETING STANDARDS COVERED

MKT-FMRE-2Explore the fashion industry including types of businesses, history, current trends, and the creation of fashion utilizing the elements and principles of design.

MKT-FMRE-3Understand the marketing concepts used in fashion merchandising.

MKT-AFMR-3Differentiate various market centers and relate their importance to merchandising decisions.

MKT-AFMR-6Determine factors to consider when developing a merchandise plan and budget for a business.

MKT-AFMR-9Describe the product selection process for fashion/retail buying.

MKT-AFMR-11Evaluate and explain the effects of promotion in the fashion/retail industry by developing visual merchandising presentations and promotional plans.

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MKT-FMRE-8Understand the concepts and processes needed to obtain, develop, maintain, and improve a product mix in response to market opportunities.

Fashion Merchandising Showroom Project

Rubric:

Poor Poor-Average Good Excellent Points

Target Market None defined. Defined, but vague. Good, detailed. Most areas covered.

Complete, detailed. All areas (demographics, geographics, and psychographics explained.

15

Theme or explanation of room.

None selected. Vague, lacks details. .

Good explanation with quality attempt at explanation.

Explicit written guided tour with complete descriptive explanations. Room matches target market.

15

Identification of hardlines and softlines

None provided. Explanation was weak.

Good explanation, but not totally thorough.

Numerous and complete and explanation of hardlines and softlines.

15

Categories of Home Furnishings

None provided. Explanation was weak.

Good explanation, but not totally thorough.

Numerous and complete and explanation of categories.

15

Professional Demeanor and Attire

Unprepared, very little work if any, argues with audience, not dressed for business.

Prepared, but could use additional work. Not dressed for business.

Most members conduct themselves professionally, most dressed for business.

All members present mature and professional demeanor. Clean cut and dressed for business.

15

Visual Aid Room Selection

Cluttered or vacant spots in window. Lack of color coordination; messy or sloppy.

Products present, most area cluttered, lack of harmony.

Somewhat attractive, most items neatly arranged.

Type of room/space obvious upon view. Extremely neat & professional, attractive, colorful, exact replica.

20

Delivery Students mumble, incorrectly pronounces terms, and speaks too quietly for students in the back of class to hear.

Students incorrectly pronounces terms. Audience members have difficulty hearing presentation.

Students’ voices are clear. Students pronounce most words correctly.

Students used clear voices and correct, precise pronunciation of terms.

10

Grammar Written work had four or more spelling errors and/or grammatical errors.

Written work had three misspellings and/or grammatical errors.

Written work had no more than two misspellings and/or grammatical errors.

Written work has no misspellings or grammatical errors.

10

TOTALGroup Members

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