Graphic Credit: http://www.psdgraphics.com/wp-content/uploads/2009/03/green-blank-blackboard.jpg

Creating Eye-Catching Market Displays

&Pricing Strategies

Theresa J. NarteaMarketing & Agribusiness Extension SpecialistVirginia State UniversityVirginia Cooperative Extension

Photo Credit: http://www.glavina.com/gfx/portfolio/signs/signs_plywood_market.jpg

• Customers

• Profits

• Enjoyment

AttractiveMarket Display Increases Your:

Effective Display Checklist: Shelter Flow Signage Packaging The 3 Dimensions Color & Abundance

Shelter*Weather Protection*Welcoming*Easy to I.D.

Photo Credit: http://farm4.static.flickr.com/3147/2761690170_182b17bcf2.jpg Search: EZ Up Tent

Your Farm Banner

Flow* Put Bags at Start* Register at End* Face Customers

Signage* Read from 3-5’ away

* Education & Price

* Secure & Durable

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Photo Credit: ttp://www.specialtyproduce.com/blog/wp-content/uploads/2009/04/organic-broccoli-sign1-1024x624.jpg

Photo Credit: http://farm1.static.flickr.com/226/515242885_2c780f0006.jpg?v=0

Photo Credit: http://www.helloseattle.com/media/articles/large/384_image3_large.jpg

Photo Credit: http://www.treehugger.com/farmers-market-sign.jpg

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Chalkboard Signage is preferred over white board in local food marketing trends.

Packaging* Open Stock

* Pre-Pack (Weighed & Priced)

* Bundles (Salsa, Soup, Stir Fry)

Photo Credit: http://www.ecosalon.com/wp-content/uploads/2009/01/farmers-market-bell-peppers.jpg

Three Dimension Display

* Think Levels

* Shop from the Hip

* 3’ Reach Comfort

Customers shop from the Hip Up

Add Interest with Different Levels

Photo Credit: http://static.open.salon.com/files/farmers_market_71249994358.jpg

Color Basics* Mood Enhancing

* Mix Colors

* Yellow in front

Sense of Abundance* Use Baskets, Vary Sizes

* Keep Full Looking

* Re-Stock & Re-Arrange

Photo Credit: http://www.blogcdn.com/www.slashfood.com/media/2009/09/farmers-market-425mb091609.jpg

• Look Involved

• Keep Stand Tidy

• Be Friendly

• Know Products

• Give Recipes

• Smile

You are on Display!

Photo Credit: http://www.buylocalfood.com/Newsletter/2008/May08News/FarmersMarket2.jpg

Your Display Matters!

* Everyone Can Shine

* Increase Product Value

Pricing Strategies

Trial and Error Pricing

Too Low

You run out of product before customers, no

complaints;

Too High

Lots of lookers, and lots of

complaints.

“Cheap Food” is not You

Focus on Freshness, Picked at Peak, Flavor, Quality, Customer Service.

Customers choose produce based on QUALITY, then PRICE.

Lowest Price ~ Low Quality

Higher Price ~ High Quality

Price in Odd Cents Increments

(49¢, 99¢, $1.79) means discount, or economy sale.

Price in Five Cents Increments

(25¢, 50¢, 75¢, $1.00) means high quality, and

premium value.

Volume Reduction($8 per peck; or $4.50

per half peck) encourages buying

larger sizes.

Price Units to Fit the Need

BIG (for large family events) MEDIUM (for couples)

SMALL (for individuals)

$5.00 per dozen

Dual PricingFirst Quality-

$1.99 per pound

Second Quality$1.50 per quart

Bundle Packages Stop Light Peppers

$6.99 each or$4.66 per pound

Thank You & Questions

Theresa J. NarteaMarketing & Agribusiness Extension SpecialistVirginia State UniversityVirginia Cooperative Extensiontnartea@vsu.edu