Embed Size (px)
DESCRIPTION
This presentation was given on Sunday, January 15, 2012 at the Winter Fancy Food Show.
Citation preview
5 CREATIVE IDEAS TO ENHANCE YOUR EVENTS USING SOCIAL MEDIA January 15, 2012
created for the Winter Fancy Food Show
© pmg public relations 2012
who the heck are you?
Nicole Ravlin, partner at PMG Public Relations
Have advised small companies and large companies on social media strategy for the past five years. Some of my campaigns have even garnered national media attention.
Have spoken nationally at conventions and social media industry events on how pr and social can work together to benefit a brand’s bottom line.
© pmg public relations 2012
the rundown
In the next 15-minutes we will cover the following tools:
Facebook Twitter FourSquare Instagram Pinterest
How should you use them and some compelling stats.
Have more questions – stick around at the end, and we’ll answer them one on one.
© pmg public relations 2012
BY THE NUMBERS:
More than 800 million active users
More than 50% of our active users log on to Facebook in any given day
Average user has 130 friends
More than 350 million active users currently access Facebook through their mobile devices
On average, more than 250 million photos are uploaded per day
[basic] Posting an event in the status of your page
[slightly more advanced] Creating an event through your page
[advanced – but easy!] Working with a third party app like Wildfire to create a contest to create buzz before your event
© pmg public relations 2012
BY THE NUMBERS:
over 300 million users
100 million active users logging in at least once a month and 50 million active users every day
handling over 1.6 billion search queries per day
[basic] Tweet 3x per day 7x per week. Of those – only talk about your event 1x per day (responses to others are a-ok to do more)
[for the more established] attend or organize a tweetup
[advanced Tweep] Host an online Twitter chat on something that YOU are an expert on – aka #tweetchat
foursquare
© pmg public relations 2012
foursquare
BY THE NUMBERS
Around 15 million users worldwide
Over a billion check-ins, with millions more every day
Businesses: Over 500,000 using the Merchant Platform
[basic] Claim your business so you can see who checks in and offer specials
[more advanced] Check in to stores where your product is sold, events that your company attends, etc.
[you play ball with the big boys] Add a follow button to your website
© pmg public relations 2012
BY THE NUMBERS:
More than 14 million users
Works with iOS now. Android is currently in development
Largest Mobile Social Network
[basic] Register on Instagram as a brand.
[more advanced] post photos using #hashtags so people can search
[they call you ‘sharp shooter’] Send your photos to your email and THEN post to social sites – using a URL shortner so you can track views.
© pmg public relations 2012
BY THE NUMBERS:
More than 4.5 million users
One of the "50 Best Websites of 2011” by Time Magazine
used mostly by women (59%) between the ages of 25 and 44. Most users are hailing from the Northwest and Southeast (US) (via Experian Hitwise)
[basic] Establish your brand account [more advanced] post pictures of
your products on boards and organize by category
[move over Martha!] Find recipes from external sources using your product (blogs, mainstream media, etc) and post to your boards. Like and re-pin people who post your brands – which you can find using the search feature.
thank you
