Family Travel Blogs

Heather Greenwood Davis GlobetrottingMama.com @globetrottingmama

TBEX Microsession

Dublin 2013

www.globetrottingmama.com Living the life of a lifetime

The Path Ahead: Homework First

Why are you here?

What do you want to get out of today’s

session?

How can I help?

How can you help each other?

The Path Ahead: I’ll Go First

1. Tips for writing great family travel

posts/articles

2. Case Study: Globetrotting

Mama

My Rules for Family Travel Writing

1. Find the stories you can tell the best

2. Define your own parameters

3. Know why you’re writing

Tell YOUR Stories

Define YOUR Parameters

What’s a family?

Family Travel Stats

Peter Yesawic

h of MMGY Global

• 40% of travelers have taken their kids along on a business trip• 51% says kids have a major voice in choosing where they go and what they do

Ellen Ogintz, Taking

the Kids

• Family Travel represents 40% of trips taken by Americans, largest segment of leisure travel

• 100 million+ trips per year taken by adults with kids including grandparents (37%) = $77 billion annually

Kyle McCart

hy, Family Travel Forum

• Traditional family “married with biological kids” represents the minority of American families

Why are YOU writing?

Who are you talking to and what are you trying to tell them?

Case Study: Globetrotting Mama

What we did right:

Age

Travel light

Open itinerary

Clear sense of purpose

Case Study: Globetrotting Mama

What we learned along the way:

Can’t do it all

Pause

Who are these people?

Flexibility

Follow and Lead

Limits on sharing

Working on the road

Brands: Why it worked

- Partners not Sponsors

- Lifestyle Fit and Familiarity

-non-intrusive to our personal goals

Increased Audience Opportuinties

And so many more…

www.globetrottingmama.com@greenwooddavis

www.facebook.com/globetrottingmama