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What will you learn in 55 minutes?
• You will learn how communication theory still applies in this crazy digital world.
• You will learn what key concepts drive in the social space.
• You will have a plan to make your social media outreach better in the next week.
You need to remember this
• Social media is a tool. It’s not the entire toolbox.
• Don’t chase platforms.
• Do chase how to measure success in terms of revenue and brand equity.
Think of the social media explosion
• MySpace was about copy.
• Facebook promoted photos.
• MySpace countered with audio.
• Facebook made video more accessible.
• MySpace got creepy.
• Facebook won.
Do we see a trend?
• Copy First
• Images Second
• Audio Third
• Video Fourth
• Legit Interaction Always
Create content buckets
• Find four of five areas that you think would be of interest to your intended audience.
• Think “We.”
• Don’t think “Me.”
16 words to create content buckets
Home Treasure
Tradition Success
Action Reaction Capture The Moment
Contrast Wow
Animals Kids
Ride the Wave
success
• What are you doing well?
• What are your alumni doing well?
• What are others in your community doing well?
• Don’t be Debbie Downer….