Fair Trade (ENG)

FAIR TRADEON CAMPUS

2009-2010

Education Changes the World

Fair Trade principles include much more than a

Fair Price!• Fair price• Fair labor conditions• Direct trade• Democratic and

transparent organizations• Community development• Environmental

sustainability• Gender Equality Photo: Cindy D’Auteuil


What is Fair Trade? Fair Trade responds to

major issues for small-scale farmers:

• Low, fluctuating market prices for crops

• Middlemen who buy from farmers at very low prices

• Unfair trade regulations and subsidies

• Little access to information, credit or proper technology

• Poor working and environmental conditions


What is Fair Trade?

Results for small-scale farmers:

• Creates sustainable livelihoods

• Access to education, health services (social premium)

• Community projects and infrastructure

• Environmental sustainability

• Empowerment of producers and workers


Fair Trade improves the lives of over 5 million people – small-scale

farmers and their families in the Global South.


What is Fair Trade?

Fair Trade is similar to a normal supply chain model of business. There are producers, importers, processors, retailers and consumers. The difference is the monitoring and certification at the core of the system which guarantees that the supply chain is built on and functions according to standards of fairness, transparency and accountability.

Transfair Canada


What is TransFair Canada?

• Certifies Fair Trade products in Canada, licenses and monitors companies selling Fair Trade

• Builds the market for Fair Trade Certified products

• Raises awareness about Fair Trade

• Canadian Member of FLO International – the umbrella organization that overseas the Fair Trade Certification system


Uniterra and Fair Trade

In Bolivia, Burkina Faso, Guatemala, Mali, Niger, Nepal, Sri Lanka and Vietnam, Uniterra’s partner organizations produce Fair Trade agricultural and handicraft products.


Uniterra and Fair Trade

• Uniterra builds the capacity of partner organizations in the South by coordinating North-South and South-South volunteer placements and partnerships.

• In Canada, Uniterra works with volunteers, partner organizations and Local Committees to increase the recognition, demand and availability of Fair Trade Certified products across the country


• Women Producer’s Union of Shea Butter Products of Sissili and Ziro Provinces

• 3,000 women member co-operative coming from 38 villages and organised in 67 groups.

• Fair Trade Certification Flo-Cert (2006)

• Organic Certification Ecocert and NOP (2007)

Uniterra Partner Profile:

UGPPK-S/Z in Burkina Faso

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Uniterra’s support to UGPPK-S/Z

• Technical Support to obtain the Fair Trade and Organic Certification by sending volunteers to Burkina

• Marketing development and market access nationally and internationally

• Increase production capacity and facilitate women work (access to new materials, buildings)

• Public engagement and Fair Trade awareness in Canada to increase the demand for shea butter produced and commercialized in fairly conditions


Uniterra Partner Profile:

Karité Delapointe in Canada

• Imports Fair Trade and Organic Certifed Shea Butter since 2001

• Imports went to 9 tons in 2008 to 18 tons in 2009, contributing to 25% of the coop’s revenues

• Delapointe promotes Fair Trade Shea Butter in Canada and the US

• Makes high quality handcraft retail products (soaps, pure shea, lipbalms, etc.)

• Sells bulk Fair Trade Shea Butter to cosmetics manufacturers

Photo: Karité Delapointe


What You Can Do


What You Can Do There are plenty of ways to be a part of Uniterra’s Fair

Trade campaign:

• Participate in our Halloween Reverse Trick-Or-Treating campaign

• Hold a Fair Trade sale on Campus: Contact us to receive certified Delapointe shea butter products from Burkina Faso, or Nelligan coffee from Latin America!

• Advocate for an Ethical Purchasing Policy on your campus, and for Fair Trade awareness in general


Reverse Trick-Or-Treating

• Last year, Local Committees distributed 18,000 free Cocoa Camino chocolates and information cards to households across Canada through the Reverse Trick-or-Treat campaign.

• Help to raise awareness about ethical consumption and promote Fair Trade options during the Halloween season.


Top Story: Halloween at Brandon

University• Last year, 16 Brandon University LC members went door to

door as part of WUSC’s Reverse Trick-or-Treating campaign in conjunction with the annual food drive put on by the Brandon University Food Bank

• Pre-Halloween, they went door-to-door dropping off notices in mailboxes , asking homeowners to have food items ready to donate, and alerting them to the ‘big kids’ coming by on Halloween.

• In addition to collecting food items, they handed out Fair Trade chocolate and Fair Trade informational brochures.

• Dressed in full (and hilarious) costumes, the LC members were extremely well received. They collected over 1,100 lbs of food, all the while raising awareness about Fair Trade.


Good For You, Good For Them

www.ceci.ca/karite• Shea butter is a natural African

treasure. Help us make it better known all across Canada!

• Contribute to better conditions of living for thousand of African rural women and their families in Burkina Faso!

• Last year, 9 universities participated in the “Good for You, Good for Them” campaign.


Delapointe FT Shea Products

Lipbalm

Unscented 100% Pure Shea Butter

Pure shea butter with organic lavender essential oil

Gentle soaps containing 50% sheaPhotos: Karité Delapointe


Nelligan FT Coffee

WUSC can assist Local Committees by supplying Fair Trade Certified coffee from Nelligan Café to raise funds on campus.


Campaign for an Ethical Purchasing

Policy on Campus• Form a coalition

• Research how purchasing decisions are made on your campus

• Develop an action plan

• Lobby your institution’s administration and food services to establish and implement an Ethical Purchasing Policy on campus


Top Story: Lobbying at UTSC• The University of Toronto

Scarborough Local Committee has been running a Fair Trade campaign on campus since 2004-05.

• The campaign succeeded in getting most vendors to make the switch to Fair Trade, including the campus Starbucks, Aramark café, Treats and Bluffs Restaurant.

• The committee is now lobbying for a Fair Trade purchasing policy in the Student Centre


Available Resources

Find all of the following Fair Trade resources at: www.uniterra.org/uniterra/en/campus/what_you_can_do/fair_trade.html

• Fair Trade campaign poster• Fair Trade information sheet• Links to TransFair, Nelligan Café, the ‘Reverse Trick-

or-Treating’ campaign and the ‘Good For You, Good For Her’ campaign (Delapointe)

• Local Committee Handbook (tips on event planning, fundraising, etc)


Sign Up!

Sign up to participate in the Fair Trade campaign by logging in to My Committee!

http://www.wusc.ca:8080/MyCommittee/


Thank You!