Upload
rachel-zhong
View
7.657
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
uangFactual Television Trends
Successful co-productions
@ Chengfei Sun (Jim)@ Qing Shi (Julia)@ Min Zhong (Rachel)@ Chen Su (Sue)@ Mengju You (Daisy)
Illustrations
Co-productionsJIM
Background
information
Sue Advantag
es
JULIAExample 1
RACHELExample 2
DAISY Difficulties
&Conclusio
n
Co-productions Overview
International co-productionsPool financial resources
Partner's market or to a third market
Cultural benefitDesigned location and cheaper
input
Existing & Forthcoming Factual television co-productions
Frozen Planet (2011)
Planet Earth (2006)
Wild China(2008)
History of The World(2012)
The Blue Planet(2001)
Human Planet(2011)
Life Series
6-part documentary series Mysterious and wonderful
creatures that live in China's most beautiful landscapes
Total running time 6 hours
Over 25 countriesAward-winning
Photography awards of nature history documentary
The best editing award The best music award
“We want the Chinese to feel proud of their countryside and wildlife, to care about it and to seek to ensure its survival.
We also hope to redress the negative view of China's environment propagated in western media.”
Series producer BBC - Phil Chapman
Help BBC enter the Chinese documentary market
Excellent opportunity for the world to know the real china
…WHY ?
Sources of Joint Funding
Entire investment: £ 5 million ≈ 75 million RMB
50% & Over 10 million RMB
BBC & CTV
Some American and Japanese companiesThe rest of funding
Expertise of partners
Experts with rich experience and strong professional background
Executive producer Brian Leith, over 20 years experience as a producer and director
Expertise of partners
British experts with excellent background of biology
CTV established a professional research group to assist BBC
The production crew were given unprecedented access to almost all areas
Use of production facilities
CTV offers many expensive & big size facilities e.g. Aerial photograph equipment
No need to carry all of the facilities from UK
More convenient and reduce the costs
Reduce costs in programming making
Problems and difficulties facing
Collaboration for the first timeMay not have enough trust at the beginning Trust was built step by step
More sophisticated filming techniques to reveal behaviour rather than simply by observation in the wild
Supports from local government and local people
“" We have recommended this special documentary to 560 buyers in the world, it has been one of the documentaries with greatest concern.”
Chairman of the BBC - John Smith
DVDsMarketing strategiesMass media, newsletters & InternetWild China merchandise Books, albums, stamps, and calendars
Marketing & Potential in sales
“ It's one thing to have people watch, but to achieve the kind of 'water-cooler results' we got, both in the U.K. and then in America -- nothing prepared us for that. ”
Executive producer - Alastair Fothergill (2008)
11 Episodes An exploration of
The wild and beautiful parts of our planet
10-minute of behind-the-scenes
Global Epic Global view
Sources of Joint Funding
Budget of £16 million
Co-financing60–70% of costs for HD format
£7.4 million for Earth
Discovery & NHK
BBC Worldwide
Use of Joint Funding
Problems and difficultiesFilming on location
Interesting footage of rare animals
Difficult weather conditions
Working without adequate support
Use of Joint Funding
Problems and difficultiesLanguage and culture difference
Recruit local staffs
Production facilities
Use of production facilitiesDeveloped lens and aerial cameras
Groundbreaking HD production techniques Satellite imagery
Time-lapse effects
Spread the extraordinary newsReach out to and connect with viewers at key moments in television viewing
TELEVISION
The most watched cable event everAggressive rating on premiere airingNew heights in awareness
MARKETING OBJECTIVES
Advantages of co-production
“ The potential to explore globalization processes Diversification and hybridization of cultures .” (Murdock, 1996)
Advantages of co-production
“ Enhance collaboration between countries with small production industries, which would be able to pool resources and compete in an international market.”(Taylor, 1995)
Advantages of co-productionAn opportunity to focus on a global public sphere
Fascinating insight into subjects of global appeal
Encourage debates globally
Create culturally specific materials for local markets
Advantages of co-production
Increase the exposure and distribution of films/drama/documentaries globally
A tool to finance high-quality products for distribution in the global marketplace. (Telefilm, 1999).
Difficulties in co-production
Differences in professional practices
Massive amount of paperwork that inevitably accrues when two production companies collaborate with another and their respective governments.(Kennedy, interview, June 22, 2000)
Difficulties in co-production
Difficulties in raising funding
Potential of loosing creative control over a project due to making compromises in the treatment of a script .(Hoskins and McFadyen,1993) & (Adair, 2000)
Recap & ConclusionsCo-productions areGlobalization and glocalization of the
economy and cultures
Affected by the expertise of partners
Recap & ConclusionsCo-productions areReasonable use of joint funding from
production companies
Advanced production facilities are one of the key successful factors
Recap & ConclusionsCo-productions are
How factual programming has been able to Take advantage of the increasingly global nature of the media…
Recap & ConclusionsCo-productions areAdvantages
Win-win situation to co-production companies
Increase brand awarenessReduce costsImprove collaboration and relationship among countries involved
Recap & ConclusionsCo-productions areDifficulties
Limited by reduction in government funding Large amount of paperwork is needed
Trends & SuggestionsCo-productionsYoung people
Niche Segments
“Real-life stories are hugely needed to be engaged” (Danny Cohen, 2010)
Trends & SuggestionsCo-productions
“It is helpful if offering co-productions across a variety of different platforms more flexibly and on-demand. ”(Alice Carder 2010)
“Crowd-funding” sites
Kickstarter
IndieGoGo
To raise money for projects instead of relying on commissions . (Kate Bulkley, 2010)
Future of co-productionsFactual television
Opportunities to view co-produced documentaries are growing
Entertainment push further into the mainstream
Purist, non-narrative observational documentaries will command smaller audiences
Future of co-productionsFactual television
Niche will no doubt continue
“ Television broadcast slots will remain only for the best of the best, but that is fine in my view.” (Andy Glynne, 2010)
Photo Credits• http://www.coverdude.com/blu-ray-covers/16229-wild-china-2008-dutch-r2.html• http://www.covershut.com/Blu-Ray-Covers/39316-Wild-China-2008-Dutch-Disc.html• http://gomiso.com/m/wild-china• http://www.flickr.com/photos/fatime_cn/2693618797/• http://www.abstractinfluence.com/forums/gallery/image_page.php?album_id=14&image_id
=9388• http://paul.kedrosky.com/archives/2010/04/milken_global_2.html• http://www.treehugger.com/files/2011/03/polar-bear-spy-cam-eaten-by-a-polar-bear-plus-m
other-and-cub-cuteness-video.php• http://www.vustv.com/4exZtzjURa9oV• http://first-time-mommy.com/blog/2010/04/celebrate-earth-days-40th-anniversary-by-down
loading-a-free-episode-of-the-bbcs-planet-earth-on-itunes-april-12-26-2010/• http://girishkulkarni.wordpress.com/2010/06/05/planet-earth/• http://www.trcmedia.org/trcmedia/links.asp?LINKS_ID=1&menu_selected=links• http://paul.kedrosky.com/archives/2010/04/milken_global_2.html• http://www.flickr.com/photos/fatime_cn/2693618797/
Reference• Appadurai, A. (1990). “Disjuncture and Differences in the Global Cultural Economy. In
M.Featherstone (Ed.)”, Global Culture. Nationalism, Globalization and Modernity, pp. 295-310. London: Sage Publications.
• Baltruschat, D. (2002). “Globalization and International TV and Film Co-production: In Search of New Narratives” [Online] Available at: http://web.mit.edu/cms/Events/mit2/Abstracts/DorisBaltruschat.pdf (Accessed on 1 April 2011)
• Bigne, J. and Orlebar, J. (2005). The television handbook(3rd Ed.). London: Routledge. (Accessed on 1 April 2011)
• Bulkley, K. (2010). “A focus on the future of documentaries” [Online] Available at: http://www.guardian.co.uk/sheffield-doc-fest/the-future-of-documentaries. (Accessed on 1 April 2011)
• Bulkley, K. (2010). “Is crowd-funding the future for documentaries?” [Online] Available at: http://www.guardian.co.uk/sheffield-doc-fest/funding-models-for-film-making?INTCMP=ILCNETTXT3487 (Accessed on 1 April 2011)
• BBC Science & Nature, (2008), Wild China, Available at: http://www.bbc.co.uk/sn/tvradio/programmes/wildchina/
• BBC 2, (2011), Programmes: Wild China, (Accessed on 30th, Mar, 2011). http://www.bbc.co.uk/programmes/b00bv6lk
• China Expat, (2009), Wild China – a Must-See Documentary, Available at http://www.chinaexpat.com/2009/01/16/wild-china-a-must-see-documentary-2.html/. (Accessed on 30th, Mar, 2011)
Reference• Guardian (2010). “The future of documentaries”. [Online] Available at:
http://www.guardian.co.uk/sheffield-doc-fest/issues-facing-documentaries. (Accessed on 1 April 2011)
• Maxwell, Gavin (May 2008). "Episode 5: Land of the Panda". BBC Wildlife 26 (5)• Nicholson-Lord, D. (2006). “Planet Earth - the making of an epic series”. [Online]
Available at: http://www.bbc.co.uk/pressoffice/bbcworldwide/worldwidestories/pressreleases/2006/03_march/making_planet_earth.shtml. (Accessed on 1 April 2011)
• O'Regan, T. and Ward, S. (2006). “Experimenting with the Local and Transnational: Television Drama Production on the Gold Coast." Continuum: Journal of Media & Cultural Studies.
• Robinson, J. (2006). “BBC finds a treasure in Planet Earth”. Available at: http://www.guardian.co.uk/media/2006/apr/09/business.broadcasting1. (Accessed on 1 April 2011)
• Sherwin, A. (2005). “BBC ready to lead viewers into a vivid new world of television”. [Online] Available at: http://www.timesonline.co.uk/tol/news/uk/article756783.ece. (Accessed on 30 March 2011)
• Slenske, M. (2007). “All Creatures Great, Small ... and Endangered”. [Online] Available at: http://www.nytimes.com/2007/03/18/arts/television/18slen.html?_r=2&oref=slogin. (Accessed on 30 March 2011)
• Stafford, Sophie (May 2008). "Editor's letter: China's wild treasures revealed". BBC Wildlife 26 (5)