PRESENTED BY , GANESH DUTTA

Universal Business School, Mumbai

Facebook, Inc.

Social Network Company

Facebook is an online social networking service

headquartered in Menlo Park, California. Its

name comes from a colloquialism for the

directory given to students at some American

universities.

FOUNDED : February 4, 2004,

Cambridge,Massachusetts,US

Headquarter : Menlo Park, CA, United State of

America

CEO : Mark Zuckerberg

Founder : Mark Zuckerberg, Dustin Muscovite,

Eduardo Savarin, Andrew McCollum, Chris

Hughes.

USER ENGAGEMENTS

More than 1. 35 billion active users are currently on

FACEBOOK . Increased 14% year over year.

Percentage of online adults that visit Facebook

at least once a month 72% .

Total number of Facebook daily active user 864 million.

Increased 19% year over year.

Daily active user in Asia 228 million .

Daily user in US and CANADA 152 million.

16 million local business pages have been

created as of may 2013 .

7.5 promoted posts have been made from June

2012 to 2103 .

Revenue for the third quarter of 2014 total

$3.20 billion, an increased of 59% compared

with $2.20 billion in the third quarter.

Revenue from advertising is 2.96 billion

Payments and other fees revenue was 246

million .

The country with the most active Facebook

users is Canada

Percentage on digital time i.e. spent on

Facebook each day 6%

Percentage of millennia's(15 to 34 years

old)that uses Facebook 66%

Percentage of young 12 to 17 Facebook users

that use it “all the time” 28% .

Size of user data that Facebook stores more

than 300 petabytes.

# Name Total Likes % of Likes Daily Growth

1

Facebook

for Every

Phone53,318,608 16 +97,663

2Vodafone

Zoozoos15,029,136 94 +23,312

3Tata

Docomo12,050,834 89 +1,444

4A.R.

Rahman10,936,175 74 +11,675

5Sachin

Tendulkar9,554,059 82 +24,729

6 AKON 9,021,756 18 +2,839

7 Nokia India 8,855,240 95 +8,074

8Shreya

Ghoshal8,557,964 75 +10,599

9Sonu

Nigam8,554,752 77 +14,855

10Samsung

Mobile India8,387,571 97 +26,218

11 Fastrack 7,462,476 94 +1,218

12Indian

Cricket Team7,393,372 87 +13,604

13 Pepsi 6,780,491 27 +3,181

14 Shakira 6,583,088 9 +5,023

15Salman

Khan6,487,130 64 +27,917

163 Idiots

Movie6,472,292 62 +1,713

17Yo! Yo!

Honey Singh6,413,774 80 +33,361

18MTV

Roadies6,396,423 88 +7,101

19Justin

Bieber6,373,107 11 +595

20 Intel 6,259,257 27 +2,949

21 Kingfisher 6,165,729 95 +5,083

22 Facebook 5,898,101 6 +1,232

23Samsung

Mobile5,660,142 20 +11,384

24Enrique

Iglesias5,576,386 16 +9,064

25 Aircel India 5,541,017 98 +16,730

Percentage of Facebook user that are

male 47% and female 53%

Five new Facebook profile are created

every 3 second.

On Thursdays and Fridays engagement are

18% higher.

Highest traffic occurs mid week between 1

to 3 p.m.

There are 83 million fake profiles.

Photo uploads total 300 million per day.

Facebook penetration 8.2 percent .

Number of Facebook user in India 102

millions .

55% of active users log on to Facebook

more than once a day .

Top global topic on Facebook is Worlcup

in 2014 .

Average time of spent on Facebook per

user per

month 8.3 hours .

18 FACEBOOK

23.774 7.8

117

Rank Brand

Brand

Value

($bil)

1-Yr Value

Change (%)

Brand

Revenue

($bil)

Company

Advertising

($mil)

1. Shakira 106,329,363 likes

2. Cristiano Ronaldo 104,204,854 likes

3. Eminem 98,848,854 likes

4. Rihanna 92,008,636 likes

5. Vin Diesel 88,325,690 likes

6. Michael Jackson 79,997,718 likes

7. Katy Perry 78,050,097 likes

8. Justin Bieber 76,143,552 likes

9. Lady Gaga 67,305,585 likes

10. Linkin Park 66,156,319 likes

TOP 10 FACEBOOK FOLLWERS IN WORLDWIDE

TOP 10 FACBOOK FOLLOWER IN INDIA

1. Narendra Modi 26,719,127 likes

2. Shreya Ghoshal 23,544,512 likes3. Deepika Padukone 23,412,487 likes

4. Sachin Tendulkar 23,744,983 likes

5. Salman Khan 21,680,105 likes

6. A r Rahman 21,342,195 likes

7. Virat Kohli 18,292,574 likes

8. Aamir Khan 15,461,687 likes

9. Priyanka Chopra 15,358,943 likes

10.Sharukh Khan 11,969,215 likes