Facebook Pages in Higher Education

Helping Colleges and Universities use the web to meettheir marketing and recruitment goals.

BlueFuego Facebook Research

Data current as of 2:30 ESTJuly 7, 2009

Breakdown by Size of School

34%

29%

17%

12%

8%XS S M L XL

XS 357

S 298

M 171

L 126

XL 83

Total 1,035

Largest # of Fans

n = 1,035

As of 7/9/2009, 11:15am EST*

Louisiana State University

University of Kansas

Texas A&M

Ohio State University

Stanford University

Indiana University

University of Missouri

Michigan State University

University of Florida

West Virginia University

0 15,000 30,000 45,000 60,000

20,994

21,189

28,287

31,526

35,107

37,812

39,456

42,898

45,820

55,686

*Active University-owned accounts only.

Largest % Growth from 4/1 to 7/1

n = 656

University of Missouri Kansas City


University of Rhode Island

University of Utah

UT Dallas

Northern Michigan University


Oregon State University

Eastern Illinois University

Sam Houston State University

0% 750% 1,500% 2,250% 3,000%

361%

418%

484%

495%

497%

553%

756%

1,507%

2,478%

2,906%

( More than 250 fans before 4/1)

Average Number of Fans

n = 895

April 1

May 1

June 1

July 1

0 600 1,200 1,800 2,400

2,335

2,042

1,814

1,493

Average Number of Fans XS schools

n = 357

April 1

May 1

June 1

July 1

0 200 400 600 800

736

675

621

559

Kenyon College

St. Bonaventure University

College of Wooster

Davidson College

Amherst College

Connecticut College

Bates College

University of The South

Rhodes College

Pomona College

0 700 1,400 2,100 2,800

2,062

2,096

2,199

2,338

2,341

2,379

2,386

2,508

2,537

2,752

Top Ten Number of Fans XS (less than 2,000 students)

n = 357

Largest % Growth XS from 4/1 to 7/1

n = 187

Rollins College

Goshen College

Ferrum College

Coker College

Freed Hardman University

Pacific University

Juniata College

Illinois College

Mary Baldwin College

Monmouth College (IL)

0% 100% 200% 300% 400%

88%

89%

94%

95%

104%

109%

143%

150%

154%

301%


Average Number of Fans S schools

n = 298

April 1

May 1

June 1

July 1

0 300 600 900 1,200

1,187

1,074

989

897

Colgate University

Smith College

Spelman College

Abilene Christian University

Middlebury College

Morehouse College

University of Richmond

Rice University

Johns Hopkins University

Lee University

0 1,250 2,500 3,750 5,000

2,921

3,102

3,169

3,192

3,283

3,422

3,600

3,938

4,087

4,191

Top Ten Number of Fans S (2,000-4,999 students)

n = 298

Largest % Growth S from 4/1 to 7/1

n = 187

University of Mary Washington

Anderson University (IN)

Plymouth State University

Fairmont State University

Tusculum College

West Liberty State College

Grove City College


UC - Merced

Wagner College

0% 100% 200% 300% 400%

118%

119%

138%

142%

151%

191%

203%

251%

304%

311%


Average Number of Fans M schools

n = 171

April 1

May 1

June 1

July 1

0 625 1,250 1,875 2,500

2,404

2,172

1,935

1,564

Stanford University

University of Missouri - Kansas City

Duke University

Princeton University

Carnegie Mellon

William and Mary

SUNY - Plattsburgh

NW Missouri State University

Santa Clara University

Marquette University

0 10,000 20,000 30,000 40,000

4,975

5,024

5,840

5,884

6,628

6,648

7,470

8,288

8,685

37,714

Top Ten Number of Fans M (5,000-9,999 students)

n = 171

Largest % Growth M from 4/1 to 7/1

n = 115

University of Missouri -KC

UT - Dallas

Northern Michigan University

Texas Christian Universty

Western Carolina University

Southern Utah University

Slippery Rock University

Austin Peay

Shippensburg University

indiana State University

0% 275% 550% 825% 1,100%

212%

225%

254%

272%

287%

308%

320%

498%

554%

1,100%


2,907%

Average Number of Fans L schools

n = 126

April 1

May 1

June 1

July 1

0 1,000 2,000 3,000 4,000

3,491

3,065

2,628

2,247

Kansas State University

University of Virginia

University of Miami

Mississippi State University

Appalachian State

Cornell University

Ohio University

Clemson University

Oklahoma State University

Stephen F. Austin State University

0 3,250 6,500 9,750 13,000

6,828

8,046

8,178

8,338

9,306

9,656

10,050

10,376

11,937

12,298

Top Ten Number of Fans L (10,000-19,999 students)

n = 126

Largest % Growth L from 4/1 to 7/1

n = 91

University of Rhode Island


Eastern Illinois University

Sam Houston State University

Indiana University - PA

Eastern Kentucky University

Illinois State University

North Dakota State University

Boise State University

New Mexico State University

0% 500% 1,000% 1,500% 2,000%

191%

248%

263%

289%

298%

343%

361%

418%

484%

1,507%


Average Number of Fans XL schools

n = 83

April 1

May 1

June 1

July 1

0 2,750 5,500 8,250 11,000

10,208

8,539

7,528

5,679

LSU


Texas A&M

The Ohio State University

Indiana University


Michigan State


West Virginia University

Auburn

0 15,000 30,000 45,000 60,000

19,501

20,700

21,150

28,207

28,864

34,977

39,334

42,439

45,721

55,453

Top Ten Number of Fans XL (20,000+ students)

n = 83

Largest % Growth XL from 4/1 to 7/1

n = 79


University of Utah


Colorado State University

UC - Irvine

LSU

UMass Amherst

Georgia Southern University

University of Central Florida

Texas Tech University

0% 750% 1,500% 2,250% 3,000%

147%

212%

227%

240%

266%

321%

354%

495%

757%

2,478%


Formula

A: Likes per Post

# of Fans

Comments per Post

# of FansB:

Our method for determining engagement and interaction on a Facebook Fan Page

A + B

Total Engagement

(Using Wall Posts by the Institution)

Formula

A: 10 Likes

1000 Fans

10 Comments

1000 FansB:

Our method for determining engagement and interaction on a Facebook Fan Page

A + B

Total Engagement = 2% of Fans

1% 1%

Top Engagement during June 2009

n = 270

UT Dallas

Clemson University

Stephens College

University of Washington

Clarkson University

St. Mary’s University

Lamar University

Covenant College

Coker College

Texas A&M

0% 0.3250% 0.6500% 0.9750% 1.3000%

0.7390%

0.7440%

0.7674%

0.7731%

0.7754%

0.8465%

0.9533%

0.9804%

1.2650%

1.2784%

(5 or more institution wall posts between 6/1 - 7/1)

Top Engagement XS during June 2009

n = 68

Stephens College

Covenant College

Kenyon College

University of Minnesota Morris

Baker University

Fresno Pacific University

Kalamazoo College

Juniata College

Bryn Mawr College

Cornell College

0% 0.2500% 0.5000% 0.7500% 1.0000%

0.4957%

0.5129%

0.5230%

0.5264%

0.5391%

0.5857%

0.6674%

0.7077%

0.7674%

0.9804%

(5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)

Top Engagement S during June 2009

n = 75

Clarkson University

St. Mary’s University

Rogers State University

Lynn University

Johns Hopkins University


LeTourneau University

Williams College

Rice University

Vassar College

0% 0.2250% 0.4500% 0.6750% 0.9000%

0.3560%

0.3931%

0.4040%

0.4126%

0.4341%

0.4683%

0.6136%

0.6177%

0.7754%

0.8465%


Top Engagement M during June 2009

n = 71

UT - Dallas

Lamar University

Prairie View A&M

Texas Christian University

Penn College of Technology

Saint Joseph’s University

Morehead State University

Stanford University

Rensselaer Polytechnic Institute

University of Tampa

0% 0.3250% 0.6500% 0.9750% 1.3000%

0.2887%

0.3019%

0.3416%

0.4185%

0.4546%

0.4640%

0.5256%

0.5665%

0.7731%

1.2784%


Top Engagement L during June 2009

n = 51

Clemson University


North Dakota State University

University of MIami

University of Nebraska Lincoln

University of Hawaii Manoa

UT - Arlington

University of Oregon

Mississippi State University

Oklahoma State University

0% 0.3250% 0.6500% 0.9750% 1.3000%

0.3076%

0.3081%

0.3122%

0.3522%

0.3765%

0.3894%

0.4424%

0.4504%

0.6248%

1.2650%


Top Engagement XL during June 2009

n = 28

University of Washington

Texas A&M

Arizona State University

LSU

University of South Carolina

Kansas University


UC Irvine

The Ohio State University

UCLA

0% 0.2500% 0.5000% 0.7500% 1.0000%

0.2077%

0.2132%

0.2570%

0.2720%

0.2831%

0.3112%

0.4741%

0.5315%

0.7390%

0.9533%


Geographic Dispersion of Top 50 Engagement

South West Midwest Northeast

48% 16% 20% 16%

Pages with most Fan Posts - June

LSU

SUNY Plattsburgh

Kent State University

UCLA

SUNY Oswego

University of New Haven

Penn College of Technology

Savannah College of Art & Design


University of Central Florida

0 100 200 300 400

68

75

87

92

100

104

106

144

150

347

Engagement during June 2009

XS

S

M

L

XL

0% 0.1000% 0.2000% 0.3000% 0.4000%

0.3645%

0.2578%

0.1968%

0.1886%

0.2388%


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