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Social Media is critical for business marketing in the current global digital boom. This workshop covers the basics of establishing a Facebook page for your business.
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Facebook for business
Housekeeping
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
We help these businesses with their social media + Facebook marketing:
Old Bus Depot MarketsInternational Student Ambassadors
National Parks NSWLantern Apartments Thredbo
Sportsmans WarehouseDeeks
Michael MiltonCanberra BusinessPoint
Canberra Business Council(and more…)
Where does SOCIAL fit in your online marketing?
Online marketing Strategy
Website
Exposure / Listings
Links / connections
Search Engines
SEO/SEM
Conversion / Sales
Direct marketing
Social Media
7 hrs & 30 mins each week‘invested’
Source: Nielsen Nov 2011
Who are we doing ‘it’ with? (avg. friends)
227
Businesses with Social media presence
Facebook Usage in Australia
Get started in Facebook for
business
Timeline
Cover page
Profile photo
Publisher / composer
Posts
Apps
About us
Help (www.facebook.com/help)
Anatomy of a facebook page >
Resources
People - Who
Budget - $$
Time – How much time can you afford to spend
Resources – the how much question…
Question:
Where can you spend $$ in Facebook?
Facebook ads / Promoted posts
Account setup / customisation
Custom Pages / Third Party app costs
Planning and strategy
Training
Community Management
Developing content – photo / video
Website integration
Competitions
Reporting tools and analysis
Where to spend $$ in Facebook
Building your Audience /
Fan Base
It’s still all about people
GET YOUR CUSTOMERS INVOLVED
GET YOURSELF INVOLVED
1. Look for influential individuals who will help get the word out.
2. Personally invite members via email3. Promote in offline channels (Print / onsite)4. Promote in online channels (web / email) 5. Build relationships with other businesses
through follows, likes, shares, cross promotions
Audience Building 101
Creating Content +
Engagement
Photos
Videos
Questions
Quick Answers
Insights
Attention + to feel special
Light entertainment
Seeing other people
Finding out more about you
Facebook fans love >
Updates and links
Photos
Events
People
Offers and specials
Incentives & Competitions
Customer Feedback
The social media content pie
Conversational / Content
Calendar
Facebook for customer service
Business vs Personal Profiles
Will I get flooded with comments on
my facebook?Will the
complainers find a new outlet?
Type of issue Response
Straight Problems –issue with your product or service and person has laid out exactly what went wrong.
Respond directly and quickly
Constructive Criticism - when the comment comes with a suggestion attached.
Respond and take on board
Merited Attack –Essentially, you or your company did something wrong, and someone is angry.
Respond , follow up, move offline if necessary
Trolling/Spam –no valid reason for being angry at you
Ignore, block, ban
Negative response options
Adapted from http://mashable.com/2010/02/21/deal-with-negative-feedback/
Things to avoid
1. Selling in every post
2. Negativity
3. Slow responses
4. Asking questions without replying
5. Over posting
6. Talking about yourself
7. Not setting a time budget
8. Fake answers
Things to avoid
Competitions and
incentives
1. Make it easy to enter
2. Be clear about terms and conditions
3. Provide a valuable prize
4. Make it achievable to win
5. Promote the comp off facebook
6. Use a third party app
7. Don’t run a ‘like’ competition
8. Track the results
Competition tips
Facebook Advertising
1.Facebook ads
2.Promoted Posts
3.Sponsored Stories
4.Facebook Offers
Advertising Platforms
Managing &Evaluating
Facebook insights –
your
#1 tool
Constantly changing the setup Not always stable Search is terrible Can be a maze and help file isn’t that helpful Privacy is not a default Ads manager can be confusing A time eater…!
What sucks about facebook
Have fun and create a
good habit
1. Commitment
2. Engagment
3. Light Analysis
Facebook 3 keys to success
Facebooks’
‘Facebook marketing’
Facebook page
http://www.facebook.com/marketinganz
