Facebook for business

How to use for Business

Presenter: Rabiya JilaniDirector, Business Incubation Center

CEO, Lumenica, LLC

Twitter: @bizincubation

© 2009 Business Incubation Center at CBP

PLEASE NOTE:

THIS IS AN OVERVIEW AND

NOT A STEP BY STEP PROCESS


Agenda

• What is Social Media?• Why is it important?• What is Facebook?• Personal Profile VS Business Page• Business Pages-overview• Features: Ads, Events• Facebook Insights• Overview of Strategy


Social media is more than just building relationships on big networks, its about….

Brands having conversations


Social Media Influences Decisions

• 91% say consumer reviews are the #1 aid to buying decisions

• 87% trust a friends recommendation over critics review

• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions

• 26% of search results link to user-generated content


What is Facebook?

• Communicate• Seek Information• Play with

applications• Control Content• Build Relationships• Express themselves• Share information


Facts

• Founded in 2004 • Over 200 million active users • 600,000 new users everyday• More than 2/3 of users outside of college• Fastest growing demographic: 35+• Average user has 120 friends• More than 6 million users become fans of

pages each day


Facebook

Personal Business


Personal Profile vs Business Profile

Friends ClassmatesCoworkersFamily


Cont’d

• Create a personal page first • Profile pages are for people NOT for business


Business Page vs Business Group

Business Page Business GroupMembers join as fans

Fan Pages are visible to unregistered users

Better for long term relationships

Add applications

Comes with Analytics

Unlimited number of fans

You can add other pages as your page’s favorites

You can send updates to your “fans”

Members join as members

Visible to facebook users only

Better for group discussions

No applications

Officers facilitate and regulate discussions

No extra applications

Limited to 3,000 members

No analytics





Business Profile




Business Goals for using Facebook

• Get Found • Connect and Engage• Create a Community• Promote Content


Step 1: Create Page

Go to www. Facebook.com/pages/create.php

Step 2: Build your Page

Add basic information-website, name, location, logo


Step 3: Publish Page

No one can see the page unless you publish it

Step 4: Become a fan!

Become a fan, ask others to become fans


Step 5: Promote Page

• Send link to existing clients, family, friends

• Put a link to the page on website and other social networks

• Put link in your email signature


EVENTS


Facebook AdsFacebook Ads

• Reach over 2 million active users

• Attach social action• Create a demand



Facebook Ads-cont’d


Facebook Ads

• Target add- geographic, gender, age and more• Track your progress, gain insight, modify


Facebook Ads

• Option 1: Pay per click option- allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.

• Option 2: Choose Pay per impression option - allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.

Payment Options:


Facebook AdsPayment Options:



Identify your ad goal

Identify Target

Keyword Targeting

Make your product stand

out

Keep it simple

Use a strong call to action

Use an Image

Keep the user experience in

mind

Evaluate!


Facebook Page InsightsIN

TERA

CTIO

NS


Facebook Page Insights

FAN

S


Facebook Page InsightsPA

GE

VIEW

S


Facebook Page InsightsG

END

ER &

LO

CATI

ON


REMEMBER: Cross Promote


Promote Everything through Social Media

AND

Have Fun!

MOST IMPORTANT THING:


Questions?

Contacting meEmail: [email protected]

http://www.cbponlne.org/bic/facebook

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj

mailto:[email protected]

http://www.cbponlne.org/bic/facebook

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj

Education

Facebook for business