Facebook’s Dilemma

By: Thiago da Cunha

What is Facebook? Facebook is the largest social networking site

in the world. It was created by Mark Zuckerberg 300 million worldwide users in 2009, now has

750 million Tools for uploading pictures, interacting,

instant messaging, groups

Main Competitors MySpace Twitter

Advertiser Gold Mine Facebook contains a exponential database

with information about: Demographic information Hobbies Personal preferences

The Dilemma Profitability not smooth 2 billion photos, 14 million videos, and 2

billion pieces of information are shared each month

Not enough revenue to maintain and transmit all this information

Only 15 cents per 1000 clicks; yahoo makes 8 dollars per 1000 clicks

The Dilemma Another dilemma they face is finding a way to

turn a profit and increase revenues using the information its users voluntarily provide without violating privacy

Applications 350,000 applications 250 applications attract 1 million users per

month 60 % fail to attract 100 daily users

FriendFeed For people who cant obtain full capacity of

internet Only basic features such as commenting,

viewing photos, and accepting friend requests