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Phoebe Luk
Vinco Tse
Venny Wong
Ham Wong
Leo Chan
Gigi Cheng
Sarella Chiu
Euginia Lau
EN 2837
Communicating Fashion Culture
Content
Introduction
Our Store
Products & Services
Grand Opening Event
Marketing Strategies
Conclusion
Introduction
Fabric Row is basically a hub for textile-related businesses in Philadelphia.
It had been dubbed "Fabric Row" because of the past and present predominance of fabric and garment-related merchandise along the corridor.
Introduction
By the 1920s, many 4th Street peddlers and stand keepers had moved into dry goods and fabric stores.
Tailors and dressmakers came from all over the city to buy fabrics on 4th Street.
Philadelphia labor played a role in every stage of the garment industry, from production to retail.
Our Concept
Therapeutic Let people to relax themselves from stress
Consolidate the relationship between friends, families and colleagues
Our Concept
Memorial Take away home with your
gifts decorated by people themselves
Environmental-friendly Merchandizes and gifts are
recycled products
Our Name
• Drawing
• Painting
• Creating
• Decorating
• Inspiring
• Gatherings
• Outings
• Food & drinks
• Have fun
• Relax
Our Logo
7 colors for design
Use prime color & upper
case for ‘ART’
Splashes of paints as
background
Artistic and fun font
Target Customers
Children
Young Families
Cooperates
Classes
Gatherings
Parties
Outing Services
Workshops
Art jamming, drawing & painting classes
Discount Birthday discount
Free workshop
Annual discount 50% discount in April
Group discount
Buy 6 get 1 free
Student Discount 95% discount
Conclusion Our Store
Concept
Name & logo
Fixtures & floor plan
Products & Services
Art Jamming Classes
Parties (including outing services)
Merchandized products
Recycled materials
Drawing equipment
Conclusion Grand Opening Event
Free beverages and food
Wall hand-printing
Souvenirs
Marketing Strategies
Online social media & website
Magazine ads
Discount
Future plan
References Fabric Row by Historical Society of Pennsylvania
http://www.philaplace.org/story/89/
Palmer, Michele Winitsky. "The Fabric of Our Lives: A History of Philadelphia's South Fourth Street." The Fabric Museum.
http://www.fabricmuseum.org/Fourth_Street_intro.html
ART JAM IRELAND
http://www.artjamming.com/
ArtJamming.com
http://www.artjam.ie/
artJAMaLAMa
http://www.facebook.com/artJAMaLAma