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EXTERNAL RECRUITMENT Katherine S. Chin

External Recruitment

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Reference: Heneman III, Herbert.; Judge, Timothy A (2005). Staffing Organizations. USA: McGraw-Hill. ISBN 0072987227.

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Page 1: External Recruitment

EXTERNAL RECRUITMENT

Katherine S. Chin

Page 2: External Recruitment

Administrative Issues

Requisitions Timing Number of Contacts Types of Contacts Recruitment Budget Development of Recruitment Guide

Process Flow & Record Keeping

Page 3: External Recruitment

REQUISITION

A formal document that authorizes the filing of a job opening, indicated by the signatures of top management.

Ensures that staffing activities are consistent with the business plan of the organization.

Ensures that the qualifications of the job are clearly detailed so that a good person/job match is made.

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Components of a Requisition Form Date filed Position Date position is needed Department Salary/Grade Level Replacement/Additional Position Overview KSAOs needed Approvals HR Summary

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TIMING

Factors that affect timing: Lead Time Concerns Time Sequence Concerns

Lead Time Concerns Availability of labor in

marketplace Knowledgeable about print

deadlines for ads

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Time Sequence Concerns Statistics Data-time between various

phases

NUMBER OF CONTACTS How many applicants submitted

their intentions How many are qualified How many are contacted and came

for testing/interviews Ratio

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TYPES OF CONTACTS

Depends on 2 factors: Qualifications needed to perform

job are clearly established which is done through job analysis.

Job search and choice used by applicants where they search opportunities, what attracts the applicants relies on advertisements.

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RECRUITMENT BUDGET

Top-down or Bottom-up procedure Where to charge recruitment costs

Top-down Approachset by Top management on the basis of business plan for organization and on the basis of projected revenues.

Bottom-up Approachset-up on the basis of specific needs of each business unit.

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DEVELOPMENT OF A RECRUITMENT GUIDE

Formal document that details the process to be followed to attract applicants to the job.

Safeguards the interest of the employer, applicant and recruiter.

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PROCESS FLOW AND RECORD KEEPING

Record keeping should be a process done in every step.

Haphazard record keeping may lose well qualified applicant.

Importance of HRIS and filing.

Page 13: External Recruitment

EXTERNAL RECRUITMENT SOURCESEmployment at factory levelAdvertisements

RadioTelevisionNews paperOnline posting

Employment AgenciesEducational InstitutionsJob FairsRecommendations/ReferralsLabor Contractors

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COMMUNICATION MEDIUM

Recruitment Brochures Videos and Videoconferencing Advertisements

Classified advertisementsClassified display adsDisplay adsOnline adsRadio and television ads

Organizational Websites

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EMPLOYMENT BRAND

is a company tag that places the image of being a “great place to work” or “employer of choice” in the minds of the candidates. organizations must be well known to the applicants orgs can highlight their awards and achievements

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CHOICE OFMESSAGE

INFORMATION CONVEYED

APPLICANT REACTIONS

POTENTIAL DRAWBACK

BEST FOR

REALISTIC Both positive and negative aspects of a job and organization are described

Some applicants self-select out, those who will remain will have a better understanding of the job and be less likely to leave

The best potential applicants may be more likely to leave

Loose labour markets or when turnover is costly

BRANDED An appealing description is developed based on marketing principles, emphasizing unique features of the org

Positive view of the org , increased intention to apply for jobs and better prehire information about the benefits of the job

Overly positive message may result in employee dissatisfaction after hire

Tight labour markets or for higher-value jobs

TARGETED Advertising themes are designed to attract a specific set of employees

Better fit between application message and specific application groups

May dissuade applicants who aren’t interested in the work attributes featured in the message from applying

Specific KSAOs or seeking a specific type of applicant

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Disneyland    The happiest place on earth

FedEx    When it absolutely, positively has to be there overnight

Hallmark    When you care enough to send the very best

Kentucky Fried Chicken    Finger-lickin’ good!

L’Oréal    Because I’m worth it

M&Ms    Melts in your mouth, not in your hands

Nike    Just do it

FAMOUS COMPANY SLOGANS

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COMPANY LOGOS

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Thank You