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Presented by Chris More and Max Spiegel.
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Web and Social Media Strategies
Chris More – Associate DirectorMax Spiegel – Web and Social Media Strategist
November 2010
Agenda• Web Strategy• Extension County Websites• Social Media Strategies• Team Collaboration• Questions
Extension County Website Template
Extension County News
Extension County News Edit
Extension County Events
Extension County Event Edit
Extension County Directory
Extension County Office Directions
Extension County 4-H Program
The big question…
When will it be available to all counties?How do I get started?
• September-November: Currently finalizing the template with two pilot counties: Clinton and Westmoreland.• December: Launch two pilot websites• Early 2011: Other counties will be contacted for
training and to get started.
Next steps for counties• Hold from creating any new county-based websites
or performing any major redesigns.• Purge or trim off old content that is no longer
relevant (newsletters from 1999).• Review the two pilot sites after they are launched
and announced.• The Web Services team will contact the counties
when they are ready to move into Plone.• Focus on content and visitor needs
Social Media
The Why & How(To Be Awesome)
Web 1.0 vs. Web 2.0• Web 1.0• Web as information• Billboard or postcard
• Web 2.0• Web as participation• Communication• Information sharing• Collaboration• Networking
What’s the point?
They’re Talking Whether You Are or Not.
Web 2.0 Toolsets
Web 2.0 Toolsets Categories
Market Share• Would you start a business at the end of an empty
dead-end road?
• Go where the party is at!• Facebook• Twitter• Youtube
How to Behave• Old rules still apply!• Know the room• Look appropriate• Sound smart• Observe and adjust• Make a connection• Brag modestly
Twitter Good Practices• Follow those who you want to follow you• Cross link your efforts
• Tweet about a YouTube video you uploaded• Be welcoming & friendly - say hello to your new followers or folks that
you would like to get to know.• Engage people - ask questions and respond to queries that interest you.• Be humorous - funny Tweets really help to break up the timeline.• Inform - provide useful information and news items.• Monitor self-promotion - it is fine to promote your projects and work,
but nobody likes to be spammed all day• Promote others - “retweet” liberally and highlight good work.• Listen - there’s no need to dominate the conversation all the time, so
spend some time just reading what others are saying/Tweeting.• Be human - not always obvious but most important, being a “real”
person is probably the most important trait of any effective Twitter user.
If you build it, will they come?• Do we place a yellow page ad, and then ask what
we can do to get people to look at it?
• People must be looking for it• Search engine optimization techniques• Pay per click/impression advertisements
(Google, Facebook, YouTube)• Diligence & patience• Be Interesting
Demographics
Practice• Facilitating• What’s already going on?• Searching• Listening• Linking
• Think about them, not us• What can we add to their social network?• Steal this content!• Share on social networks• “Like” or “Recommend” buttons
Share and Connect
Google Alerts
What’s RSS?
“Push” your content
“Distribute” your content
Impact on Facebook• Geographic and
demographic information• Number of
comments, interactions, “post quality” and more.
Impact on Twitter
Impact on YouTube• Demographics• How are people
watching?• “Hot spots”
Feedburner Stats
Google Analytics and Campaigns
Social Media Recap• Talk about others• Go where the party is at• Allow your content to be shared• Be interesting!
Collaboration with Teambox• Communication and collaboration tool for teams
and projects.• Move the conversation from inbox to an online
collaborative environment.• Available to anyone with a Penn State or friends
of Penn State account. Anyone can create a project!• Similar design to Facebook groups and Twitter,
but on an internal and secure server.
Teambox Project
Teambox New Conversation
Teambox Email Notifications
Teambox Tasks
Teambox Pages
Teambox Get Started• Create account at:
http://agsci.psu.edu/teambox• Penn State Web Access ID: abc123• Email: The primary email address you use
[email protected] or [email protected]
• Need help?• Go to http://agsci.psu.edu and search college for
teambox.
