AJ Leon@ajleon

www.opensourceCharity.comwww.ajleon.me

An Upside-Down Revolution

the digital landscape uncovered

case study: Global Hope Network International

project: Ola Nagele Village in Kenya

budget: 3,000 usd

timeline: 2 weeks

equiptment: kodak zi8, camera, cell & usb modem

goals: real time content build community fund ola nagele village

youtube is the second largest search engine

the end of the beginning

2.5 billion photos uploaded each month to Facebook.

The fastest growing segment on Facebook is females between 55-65.

1 billion  videos served by YouTube in one day

27.3 million tweets sent per day

art of digital

storytelling power of building a

tribethe call to

action

the future of new media will be owned by those who understand

and implement

art of digital storytelling

If you don’t blog, you don’t exist.

3 ways to tell a story

blogging photos video

macro your organization’s story

micro your project’s story

Case Study

Case Studywho is telling the story?

compelling + visual media + ‘real time’

how to tell a good story?

Clean Water in Ola NageleCase Study

budget = 150 dollars man hours = 1 hour

the true currency of facebook & twitter

65 blog posts

5,250 interactions on facebook

Over 1,200 tweets about the project

12 real time qik videos

41 videos uploaded

over 5,000 pictures uploaded

Over 600,000 views

Case StudyIn 14 days

digital storytelling taskforce

org tip

power of a tribe

followers

follow.

click a button

fans

cheer.

share your story

comment on your work

move.

catalysts

retailer

end user

vs

Jennifer McKinney

Mother of 5

Lives in Minnesota

Occupation: Mommy Blogger

Value as an End User: $50 max per month

Value as a Retailer: 250,000 readers per month

Case Study

Case Study

deep not wide

org tip

org tip

the call to action

worst idea ever = click a donate button

build relationships

with creativity

Case Study

Case Study

don’t follow the leader

org tip

allow room to experiment

or

fail

art of digital

storytelling power of building a

tribe

the call to

action

AJ Leon@ajleon

www.opensourceCharity.comwww.ajleon.me