The ColonialsThe NBA’s Latest Expansion Team

The Team• The New Jersey Colonials, based out of Summit, New

Jersey• A vintage/retro version of the New York Nets, but much

better• Team mascot is a Minuteman, that is friendly to fans, but

furious to the opponents • Mascot will be a Colonial Patriot, to substantiate the

team- Colonials are patriotic• Partnerships will come from the near by Lucent

Technologies, that at one point was Bell Laboratories• Many people like basketball in New Jersey, especially

older fans and young players

New Jersey Colonials’ Patriot Actual Colonial Patriot

Location• Summit, New Jersey• Highly accessible, many highway intersects, 78, 287,280• On the intersection of Route 24 and Ridgedale Avenue• Traffic in this area is very open and acts as a

throughway that is easily accessible to many people in the surrounding counties and states

• Very large population base with substantial per capita income

• Hunterdon County has the fastest growing population in the country

• Easily accessible to many people in the tri-state area, who do not like the Nets- the best alternative for basketball

Marketing• The New Jersey Colonials will be very marketable to all

ages• Special events held in the stadium will include-

Throwback Day (Vintage music and ads of the 1970s), Jersey Day (Anyone under 18 may receive a free jersey), and Meet the Players Day (Free autographs)

• The team will appeal to the retro style of basketball from the 1960s and 1970s for older generations

• The team will appeal to the younger generation because of the modern sense of the game

• The team will be the perfect balance of the vintage basketball style and the contemporary sense of the sport

Old School CoolNew Game Flair

Bell-Colonial Arena• Capacity- 20,000 people• Surface- Wood flooring, all one color• Closed roof rectangular building• Steel construction with 100 foot ceiling• Court Side Seating- $75.00- $120.00 per seat• Behind Basket Seating- $95.00- $130.00 per seat• Secondary Court Side Seating- $50.00 per seat• Box Seating- $150.00- $540.00 per seat• Outer Seating- $20.00- $40.00 per seat• Box Seating has refreshments included• Court Side Seating and Box Seating have easy access

to restrooms and exits

Partnerships• Lucent Technologies- former Bell Laboratories, foremost

partner• Surrounding smaller businesses in Chatham, Summit,

New Providence, Short Hills, Madison, Newark, Jersey City, Trenton, and also as far from Camden may also rent advertising space or partnerships

• Renting space is unlimited to all those who may afford the rent

• Smallest portions for rent are $30,000 and range to $40 million

Bell-Colonial Arena

Outside of the arena Seating Chart

Bell-Colonial Arena will resemble this layout

Community Involvement• Colonials Care Day- Players from the Colonials will go

to surrounding area schools to read to children• Summit Surroundings Day- Colonials Players go out

into Summit to play basketball with fans at local YMCAs and other locations

• 100 Point Prize- Every time the Colonials break 100 points, the team will donate $1000 to an NBA sponsored charity or other local cause

• General attitude being to help the community as much as possible both academically and through sports programs

• Owner will provide positive messages and attempt to carry out positive attitudes from all of the players

Total Funding• Will increase property values of surrounding areas• Will increase value of county real-estate and local

businesses as well• Will increase traffic flow further to the area• Will decrease fans base to the Nets• Franchise Start Up Funding- $300 Million• Stadium Construction Costs- $375 Million• Simple free market base will attract new investors in the

team and other businesses• Total undertaking with stadium, team, and players will be

approximately $940 million to have a fully operational and recognized team

Conclusion• From this project, I found that the

franchise business is extremely expensive, and although very fun, it would be difficult to launch a team without extraordinary financial resources. The Colonials would be an instant hit, but the amount of investment that would be required would be immense.