Exceptional Stadium Conversion - Simon Smith( Wembley Stadium) and Vince Connolly (Norland) - Facilities Show, 18 June 2014

Exceptional Stadium Conversion

Simon Smith

Stadium Services Associate Director,

Wembley Stadium

Exceptional Service, Exceptional People

Vince Connolly

Client Solutions Director,

Norland Managed Services

My Journey to Wembley Stadium

• First FM for Price Waterhouse in the North East

• FM for DLA in Leeds and Bradford

• Head of FM for DLA, UK & Europe

• Head of Operations, Corpus Christi College, Cambridge

• Senior Operations Manager, Nakheel Asset Management, Dubai

• Head of Training Ground Operations, Tottenham Hotspur FC

• Associate Director of Stadium Services, Wembley Stadium

• President of IAVM Europe/Board member IAVM USA


Wembley Stadium- a brief history• 1999 Wembley, the end of an era

• 2007/8 Last England home match before the World Cup

• Bowl Event Support (2007)

• Mechanical and Electrical Engineering

• Helpdesk and H&S Permitting

• Conference & Banqueting events

• Fabric remedial work through additional event owners chargeable expenditures

• 2013/2014

• Ongoing Norland support to assist Wembley as the venue of choice


Wembley Stadium Facilities• 1 kilometre in circumference

• 30,000 tonnes of steel

• 212,000 tonnes of concrete

• 133m high arch which spans 315 metres

• 90,000 seats

• 4 of the largest restaurants in London

• Can serve 10,000 meals on match days

• 98 Kitchens, one 1/3 size of pitch

• Underground ring road

• Underground broadcast parking

• 688 food and drink service points

• 35 retail units; Stadium Store & Tour

• 2618 toilets


A New National Icon

Nelson’s

Column

56m


Old Wembley and New


• EE is the UK’s biggest and fastest mobile network provider

• They are market leaders, being the first network in the UK to introduce 4G and still boast the best coverage for this.

• Mobile client base of circa 28 million

• New brand – established parents – want a platform to demonstrate new innovations

• In order for Wembley to stay ahead of its competition we needed an innovative partner that will give us the tools to achieve this ambition

Wembley and EE


• Ability to use Wembley for events/ pitch day

• The right of association

• Ability to talk about Wembley’s events

• Ability to use imagery from Wembley Events

• Stadium rights

• Fixed signage sites around the stadium

• Tickets to events

• Working with EE to create opportunity for their customers to access priority ticketing to Wembley events

• Behind the scenes tours

• Retail space to show case EE network capabilities

The benefits to EE


• Whilst the cash fee is nice there are many other benefits for Wembley through the partnership

• EE.co.uk/ Wembley

• Wembley to feature in EE advertising

• EE commitment to assist and work with event holders to promote events and ticket sales

• REACH!

• Value in Kind to support Wembley promotions

• Investment in technology and innovation

The benefits for Wembley


• Overwhelming desire from WNSL/Matchroom/Sky to make fight work

• Significant planning in two months leading up to the event• Work as part of team with partners externally and internally• Run through of pitch set up three weeks before FA Cup Final• Experienced team who have deliver 250+ events• Experience of two Champions League Finals at Wembley

2011/13 • Conversion from Champions League to Championship Play

Off Final to England International in 2013• 24/7 working including significant night teams• Detailed timeline broken into 15 minute elements• Collaboration all the way through the set up

Wembley conversion


• England versus Peru friendly football match• Last England home match before the World Cup• Attendance of 84,000• Many elements of the boxing set up in place for the match• Significant press focus on England and Stadium conversion• Froch v Groves 2 attended by 80,000• Largest boxing event since WWII• Fight finished early!!• Significant wear and tear post fight• Large scale clean up required• Hydraulic stage pocket invaluable• One Direction production crew rolled in Monday 8am

Wembley conversion


• England send off date changed at request of the Manager

• Player Warm downs

• TV demands

• Media requirements generally

• Fan experience a priority

• As much pre-event preparation as possible, including on site storage

• 11pm starts both Friday and Saturday nights

Wembley conversion


• 24/7 working for three solid days

• Collaborative approach WNSL/Sky/Matchroom

• Clear order of delivery; pitch cover, canopy, lights, TV screens, ring seating

• Elements of work right up to 1730 on fight night

• Removal of boxing facilities

• Floor reconfiguration

• Stage pocket lifting

Norland Managed Services

30 years of experience >£450m revenue 4100 employees >300 blue chip clients 96% customer retention rate 20% consecutive year-on-year growth 2014 CIBSE Award Winners


• Power/cabling infrastructure to ringside

• Tight schedule resulted in advance planning: concert elements needed to be in situ ahead of the boxing• Temporary water supplies to Crew Catering areas• Power and cabling to Crew Catering areas• Drinking Water outlets to pitchside• Crowd Counting Cameras pre-prepared

• Turnaround and redecoration in Hospitality & Event Owner Areas• Dressing Rooms and Players’ Block• Wembley Suite• Corporate hospitality

Norland Support


• Environmental support• Through bespoke and prescriptive SOPs, Norland has

helped achieve in a 15% reduction in energy consumption on 2013 usage.

• Pre- and Post- event planning and event day support• Pre-event Checks• Dilapidation / condition process

• Club Wembley Engineer – dedicated to assist management of Club Wembley priorities• Driving customer service & QHSE into the behaviours and

culture of all the support teams

• Presentation Standards• Lighting• Fabric• Front of house

Norland Support


Questions?


Education

Exceptional Stadium Conversion - Simon Smith( Wembley Stadium) and Vince Connolly (Norland) - Facilities Show, 18 June 2014