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HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND

Evalutaion actual 4

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HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

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Research / planning

During the planning and research I used websites such as survey monkey to carry out questionnaires that would help me determine who our target audience were and what they would be interested in. Creating these surveys gave me the results to create a successful video. I uploaded these surveys onto my blog using blogger and also onto social media, in over to reach a wider audience. I also used a Nikon camera in order to film an audience research video. This allowed me to get a clear and good quality footage. I used iMovie to edit the footage and add titles and quick transitions as well as backing music in order to allow the video to flow.

When researching different music videos from famous artists I used Apples’s keynote. This is the Apple version of powerpoint and allows you to create presentations. I accessed youtube to find the music videos and I was then able to press cmd, shift and 4 in order to screen grab images. I used Prezi for my treatment video. This allowed me to have an interactive and modern presentation, that was able to grab the audiences attention and draw them into my pitch.

I was able to use the website slide share in order to upload my risk assessment table and my shooting schedule. I learned how to embed documents and this allows the viewer to see the presentation whilst scrawling through my blog posts.

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Construction Filming/editing

When filming the footage for my video, I used the same Nikon camera. Once again this allowed me to gain clear and good quality footage. When editing I used Final cut pro. This system was brilliant and I was able to learn many new skills and gain important lessons. It was important that I was able to create a vey bright and colourful video, this was key because of the subject matter and the target audience. I was able to alter the saturation and colour coordination on the app. This allowed me to play with the exposure of the different colours and how bright or how dull I wanted each shot.

I was also able to use the app in order to create different and creative transitions to my shots. My video was set like a story and it was designed as if someone was reading a book. I was able t find comic book transition, where a page would turn between shots. This was very helpful at creating the look I wanted. This cartoon - like transition create the fun and light hearted mood I was looking for. I was also able to use final cut pro to my advantage because I was bale to add titles. For the beginning of the video, the name of the song comes across the page. I used a very casual and flowing font, it was back and large and this grabs the audiences attention straight away. Later the name of the director and cast appear. This is then in a gold and funky font. I learned how to do all of this during the process with no prior ability.

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When designing my dig-pack and my advert I used apps such as Photoshop and In design. I was able to use my camera to take photos of the artist, using settings such shutter speed, to maximise the amount of good photos and burst. I was also able to use the different focusing lenses and the manual button so that I could focus upon areas that I particularly wanted, instead of using automatic. I then used my computer to upload these images onto the desktop and then onto photoshop. I was able to alter colours add designs and even alter the photos I already had. I used paint can in order to block a whole area in one colour. I was also able to use the paintbrush in order to literally paint different patterns and designs onto the image. I could then change these colours on the app and was able to use a colour wheel to find precise tones and shades.

I was also able to use the cutting tool and the magic wand in order to cut an image out of something an place it on the image you want, then blur the edges in order to make it look realistic, it was a fancy way of cutting and pasting. All these skills contributed to my end product and I was able to prefect my skills and master them along the way.

Construction Digi-pack

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Evaluation

I wen through many different evaluation processes. After my first draft and after my second. II was able to gain feedback from my digi-pack and advert. In order for people to evaluate my work I needed to upload it onto social media. I did this and i was able to reach more people, allowing me to have a wider range of evaluations. When evaluating my own work, I used keynote end pages. I used keynote for the four last Evaluation questions and I was able to use pages when evaluating my print tasks. I was then able to upload them onto slidehsare and then embed them into my blogger account.