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  • EVALUATION QUESTIONS Megan Breslin

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? Conventions of documentaries include vox pops, interviews, music, graphics, voice overs and talking heads.ACTUALITY: Filming real events as they happen are a convention of real documentary, but this could prove difficult with certain things like trying to film a hurricane. This is when archive footage can be used. FLY ON THE WALL: This is when you film real people as they do real things focussed on their lives. In terms of your documentary, you may be able to film things like conversation, a live sporting event, or following a certain individual around.INTERVIEWS: An expert interview with someone who has ample knowledge of your topic can give a clear insight into issues is vitally important. VOX POPS: This is more of a random interview with someone on the street with a hand held camera, with a microphone popping up asking people what they think. TALKING HEAD: A shot of someone talking directly to the camera as a presenter of the documentary could also be used. The talking head is the authorative figure.VOICE OVER: Most documentaries have a voice-over, and a narration of what the programme is about, giving key information and introducing the topic of debate. No voice overs make the documentary MUSIC: Music is critical for the opening lack legitimacy. sequence but the sound of the song or music should not dominate the GRAPHICS: Documentaries often use graphics with written sequence, you need to balance the sound. texts. Maps, drawings, still photographs can be incorporated into the opening sequence through JPEG files.In relation to my media product (Inside Manchester: Music and Fashion) I have used, developed or challenged these in the following ways: VOX POPS When gaining interviews to make up my documentary, I used the convention of vox pops - where random people on the street are targeted to answer a few questions. This method helped me to gain a wide understanding of many peoples differing opinions, which I could include on the debate for my documentary.A few of my vox pops EXPERT INTERVIEWSExpert interviews are also a key part of a documentary, to gain valid insights to what experts in the field think or know about the topic. They also could provide facts or figures and knowledge which may not be generally known. I interviewed three people of interest in the field of music or fashion to follow this convention, BBC 6 Music DJ Mark Radcliffe who provided information on music in Manchester and generally, upcoming singer/songwriter Sam Webb who we questioned on both topics and Amy Heard who is a teen model provided knowledge on fashion and any relations to music in the modelling This is an expert interview on one of world. This is the extended Mark Radcliffe interview I edited together as an extra video people can watch if they want to see what else this expert had to say.the documentaries I analysed initially, complete with caption. It also is a mid shot framed in the experts working environment, which I mirrored when filming my expert interviews PRESENTER Documentaries also can have a presenter, who looks directly into the camera and leads the documentary, who also may be the one asking the questions. This authoritative figure and anyone looking directly into the camera is called a talking head. I challenged this convention by not having a direct presenter to introduce the documentary and only using a voiceover. As I could only create a 5 minute excerpt I decided to save as much time as I could to include the vox pops and expert opinions rather than have a presenter. These authoritative figures arent always including on all documentaries, as one of the ones I analysed about Yo MTV raps didnt have a presenter yet it still flows well and the topic of discussion is easy to follow. I used a voiceover to introduce my documentary rather than a presenter as presenters are mostly found in historical or nature documentaries, such as David Attenborough in the living planet rather than fashion or music documentaries. ARCHIVE FOOTAGEArchive footage in a fashion and music documentaryA documentary often targets hard hitting issues or events, and this requires filming real events as they happen which is Actuality. My documentary wasnt about significant events particularly so didnt require this convention, but I did film cuta ways of real people in their daily lives walking or shopping in Manchester; which may be classed as fly on the wall filming, which is used to capture real people doing real things in their lives, such as following a person around their day to day life. I used cutaways to set the scene, provide some location details and when switching between questions which are a feature of documentaries such as Panorama and can also be a feature on the news which reflects a serious edge to my documentary. Certain things can be hard to film live so this is when Archive footage can be used which is another convention that can be included to provide a look into the topic it is on from the past. My documentary was about current impacts of fashion and music rather than the past, so I challenged the need for Archive Footage by not including it, but including opinions of peopl e who reminisced about the past instead. Most documentaries then also have a voiceover to introduce the programme and give key information which may be discussed throughout. I used this convention in the opening sequence which I thought gave a good introduction to the documentary which would have been the same as having a presenter, but this allowed me to use cut away shots and other documentary conventions which I may not have been able to include otherwise.One cut away I featuredAn interviewee who reminisced about the 80s and 90s GRAPHICSGraphics also feature in many, such as photographs in the opening or closing sequence to provide an overview of the topic in a different format (2D). I used this convention by having graphics for titles, questions and captions as I removed the planned opening sequence of including many pictures to use cutaways instead. I did include some location shots at the end where I added pictures to follow the 2D or archived footage convention.Using captions like this documentaryOpening titles, question graphics and end credits SOUNDTRACK A soundtrack or music behind the voiceover or throughout the documentary is also a main feature, as this provides some background noise over silent clips, or can link the many vox pops together. The music should be balanced and not be too loud so opinions cannot be heard. I used two songs behind my documentary (which were kindly provided and made available for use copyright free by Sam Webbs band and SoundHub records) making them relevant to the topics of discussion by showcasing some music from a local Manchester band. They also linked my interviews well as there was an on going noise behind them rather than varying levels of background noise from the original clips. I developed this convention by using music throughout, rather than only during the introduction or end credits to provide a more interesting level to the documentary. I also featured one of the same songs on my radio advert, this was to create more of a brand image for my products by using similar sounds for both of them, so its will be easier to recognise they are connected. EDITINGEditing techniques in documentaries have a mainly linear narrative, which mine did about music and fashion, but also is non-linear as the interviews arent chronological and go between different people throughout which happened to my documentary to make it more interesting and to hear different peoples opinions on each different question. I followed this convention by interviewing many different people and intertwining responses if they are longer to build a narrative between different responses. The linear narrative throughout my documentary was investigating fashion and music in Manchester, but each response in varying orders create a multi strand narrative. My documentary has included most conventions traditionally found in documentaries, developed a couple and challenged a few. This makes it a more valid recognisable documentary from all well-known features but with a different edge to make it more unique and stand out as a serious documentary informing audiences about music and fashion within Manchester.Inspiration for my opening titles. ANCILLARY PRODUCTS RADIO ADVERTRadio advert conventions: I followed the soundtrack convention as in the background of my advert I used the same track from the opening titles of my documentary and featured voice overs which were clips from the documentary like how TV shows promote their programs by including key lines in the radio advert. My radio advert is similar to these adverts because it uses sound clips from elsewhere I used documentary sound clips, these adverts used horror and sound effects ANCILLARY PRODUCTS NEWSPAPER ADVERT I followed the channel 4 guidelines of layout and font for portrait a4 to make my newspaper advert realistic as possible to something that channel 4 may produce. I challenged the one shocking image convention channel 4 usual conform to on their adverts, by using many different pictures to gain interest and focus audiences attention on comparisons between the fashion shown rather than one striking or shocking controversial image. I did this to get them thinking about the documentary to intrigue them into watching. Also used a rhetorical question for the tagline to get the audience thinking further and adding the element of music I couldnt quite show on a 2d advert.I took inspiration from these adverts using lots of images rather than just one.This is how I used the same layout in my advert HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN AND ANCILLARY TEXTS? MY 3 PRODUCTSDocumentaryRadio AdvertNewspaper Adver

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