How did you attract/address your audience

How did you attract/address your audienceEvaluation Question 5

Our target AudienceOur target audience is the people of Camden. This is a very broad target audience because Camden is a large borough with a lot of people in it. There are posh conservatives in Hampstead and working and middle class liberals in Camden Town. So we had to find a way to address our whole target audience. Im homosexual.

What Our target audience likeLike I said, our target audience is very broad and they like different things. However there are some traits which a lot of them like which we found out during our primary research. Firstly, the majority like the BBC because it offers a non-biased, free, news source. This showed us that to succeed we would need to create a non-biased news bulletin. Also they wanted news that was for Camden because news sources like the BBC only do Middlesex news and non specifically to Camden therefore we would have to create news stories that only apply to the people of Camden and only effect the workers and residents of Camden.

How we attracted/address our target audience2) The first way we attracted our audience is through a non-biased news bulletin. We dont have a conservative or liberal agenda, we just talk about the top stories for people in Camden and things that will effect them. For example with our politics story we just state the facts about what is happening with Brexit. Although we mentioned the labour point of view, it remains not biased.

How we attracted/address our target audience2) Secondly we have a recognizable, professional jingle which people would easily recognize compared to other news bulletins. It sounds like a professional news theme like the BBC which is something that we found out the people of Camden like. This attracts our target audience because they like professional news programs like the BBC and our tune sounds a lot like the BBC.

How we attracted/address our target audience3) Also we attracted our target audience by writing about news stories exclusively to Camden. 4 out of our seven apply only to the citizens of Camden, this attracts them because during our research we found out that the people of Camden want a news bulletin specifically about them. The news series below are our examples.

How we attracted/address our target audience4) Also in our radio broadcast, we used colorful language. This is because typically in Camden (according to Civfanatics.com) there is a large middle class population. This means that the people of Camden are university educated and come from slightly privileged backgrounds meaning that they understand colorful and sophisticated language. Therefore we used it in our show.

How we attracted/address our target audience5) Another convention we used was to have an inviting presenter. The presenter is the first person that you hear over the sound of Big Ben. The presenter states his name, the time and the radio bulletin name. This makes the source reliable because it announces the name meaning it must come from a valuable source.