Evaluation Question 4

Who would be the audience for your media product?

Which age group is it aimed at?Considering the genre of my film ‘True disguise’ i

believe that the target audience would be around the age of 15/16 and above. This is due to the story of the film as many people this age can relate to it. The fact that people would be able to relate to the film increases the chances of success. The target age was chosen after considering how well different ages will understand the story, the characters and the themes. This is very important as it can affect whether or not the audience will recommend other people to watch the film and this can have an impact on success.

Which gender is it aimed at?

This movie is aimed mainly at a female audience, this is because the main character is a female and the audience will be able to relate to her and therefore engage with the movie in an effective way.

Maslow’s hierarchy of needs

The hierarchy of needs relates to films and audiences in many ways. The audience can gain some of their needs by watching this movie. Even though the movie doesn’t provide physiological needs such as food it may provide security needs to the audience as they could compare their own life to the characters and realise they are in a better position than the protagonist or villain for example. Or if they are going through a similar situation to the characters the movie may provide advice. The movie also has the ability to fulfil social needs of the audience for example, a group of friends may get together to watch this movie, or it may create conversation after they have finished watching the movie.

Maslow’s hierarchy of needs & how it relates to ‘True Disguise’

Uses and Gratification theoryThis theory suggests that media users have a role in choosing

and using media. It is divided into 4 categories which are the following ; Diversion which means that audience need to escape from everyday life and relax, Personal relationships which gives an opportunity to audience to become part of particular social groups, Personal identity which means that audience may discover something about themselves while watching the movie as characters may reflect them etc & Surveillance which means that audience use media to find out about the world around them e.g. In celebrities lives etc. This can relate to my movie because the audience may experience some of these factors from Blumer and Katz’ uses and gratification theory.