Oluwaseyi Odusoga | The Ruin’s Mist

Evaluation Question 4WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA

PRODUCT?

Who is your film aimed at and why?Having researched the target audience for my genre using the UK Film

Council audience data, I know the demographics of the target audience of my film. The following information is from the UK Film Council audience data, showing my

genres target audience is:

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Males over 35 in the C2 social class.

It also states that the diverse audiences which might enjoy a Fantasy/Thriller films are Black African/Caribbean and Eastern Europeans. Or simply to say, both white and black people will enjoy this film, other than Black African/Caribbean and Eastern Europeans. However, there wouldn’t be a strong ethnicity bias because UK Film Council Data suggests every ethnicity will like it in a way.

Why have you chosen this audience?I chose this audience because after my target audience Interview with Mr.

Bunney and Mr. Johnson, I noticed that men over 35 watch fantasy/thrillers because it makes them feel younger and provides an element of escapism, I also learned that the thrill aspect them keeps them watching these types of films. From the interview with Mr. Bunney, I also learned older men enjoy watching fantasy films with young children.

Initially, I intended on targeting the a younger target audience because of the large population of young people in the audience of films such as Ella

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Name: Stephen Bunney

Age group: Over 35

Gender: Male

Occupation: Head of Boarding

Name: Mr Johnson

Age group: Over 35

Gender: Male

Occupation: Teacher

Enchanted, Mortal Instruments, Lord of the Rings, Harry Potter and Tomorrowland. That is why I chose a female to play the antagonists, because I wanted to appeal to females under 35. I noticed that females under 35 are the least likely to enjoy a fantasy/thriller film, instead they are more interested in comedy films. I was still able to use a female as the antagonist because my secondary audience are females over 35. I also intentionally made the antagonist in the C2/C1 social class so both my primary and secondary audience can relate.

What classification did you give your film?I gave the film the classification certificate 12 because it has very few scenes

which will be sensitive to younger viewers. There is little violence, mild language, no sexual scenes (only mild references to sex and nudity), no drug use and no offensive comments. However, because it is a fantasy film it contains imitable behaviour, and there are few scenes of violence but magical, therefore it cannot be imitated in real life.

This rating does not mean only children around age 12 can enjoy it, it means it is suitable for those over 12, therefore appealing to a wider audience. This keeps both younger and older audiences wanting to watch my film. It will also be a good film for families and households which have children aged 12 and over.

Does it target a mainstream or niche audience?The film is a thriller as well as a fantasy film, so the following are percentages of audiences who enjoy both thriller and fantasy enjoy watching a thriller.

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The data above from the UK Film Council, shows that thrillers are the second favourite genre for the general public having 26% of ratings, and the 4th most enjoyable genre by the public, having 53%, showing it has a mainstream audience. Although fantasy has only 9% of the public having it as a favourite film, and being the 9th most enjoyable film genre by the public by 37%, making it seem as if it is a more of a niche audience.

Overall, my hybrid genre, a fantasy/thriller, must have a mainstream audience, attracting a mix of both audiences enjoying the elements of both surprise and magic.

Why would they want to see your film?− It is a good film to watch with the family. I noticed from my Target Audience

Member Profile that fantasy films are good to watch with the family, especially those with children.

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− It a gives our target audience a sense of escapism. Learned from both my Target Audience Member Profile and my Target Audience Interviews, adults use the fantasy/thrillers for a sense of escapism from the real world. My film brings the antagonist from the real world into a mystical wonderland, so it will be good for our older audience to use it to feel as if they too are moving from the real world into a mystical wonderland.

− It gives both the element of surprise and magic, which is exciting and refreshing to see in a film. Films containing these elements are quite successful on the box office charts, according to www.boxofficemojo.com

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− The use of a cute young girl as the antagonist will invite those whose ‘weakness’ are children. Society is becoming more interested in children as more people are becoming more involved in the lives of young people.

In conclusion, according to the various research of my target audience, the audience for my media product would be males over 35, primarily, and females over 35 secondarily. However, young girls would also watch this film, as the audience of similar films to mine (such as Cinderella) consisted of young girls. As my research entails, my genre would be attracted by a mainstream audience.

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