EVALUATION

QUESTION 3What have you learnt from your audience

feedback?

The Target Audience• Earlier on in the blog, I posted

this photo which was complied by our group members on what our target audience would look like and/or be interested in. By compiling this we were able to make a list of things that we could include in our area to entice people into watching our film. However, our opinions on what they’d like are subjective so therefore we would need more information before we actually begin. This is why we also conducted an audience research video and a questionnaire as well using the information we gained from this.

Who are the target audience?

Before carrying out the questionnaire and audience survey, we already had a particular idea of who our target audience would consist of (with the help of the collage on the previous slide).

Our target audience may consist of males; between aged 18 to 25 years old; modern day Christians; live in the UK (part of the audience can be from America and Australia); mainly British White (it can be for all ethnicities). Their hobbies and interests may consist of them being technology enthusiasts (gadget collectors), food enthusiasts (especially meat products) and into sports.

There’s also the likelihood of them being wealthy and a bachelor.

Applying Survey Results

From the survey results, it shows that

Whatsapp is the most popularly used social

media app overall. So we applied this result to

obtain our audience feedback for our trailer.

Most of the feedback we did got back in return

were mainly through whatsapp since it was the

most easiest social media app to access as

well as being able to get an instant response.

The Questionnaire

• In the questionnaire we looked

at factors that would impact on

their choosing whether or not

to watch a film. For example

we asked what colours they

would look for in a slasher film

poster and the colours Red

and Black got more than 80%

of the votes as they provide

the obvious darker element

and message of our film.

Obviously red is associated

with blood so it therefore

gives us an idea that blood

may need feature in our trailer

to make it more enticing.

Blind Reaction of Audience with Feed

back

What we learnt from the blind reaction

feedback?The audience for the blind reaction consist of teenage guys (which is part of

our targeted demographic) with the exception of one female. So we recorded

their reactions as they were watching the trailer. Any body language or

dialogue throughout the reel can also suggest how good or bad the trailer is.

Doing a blind reaction feedback was a essential task to carry out with the

targeted demographic since before the production of the trailer was being

carried out; some people already knew the plot thus they were already

having thoughts of the outcome. So the people we asked to participate in

this audience feedback, they have said they haven’t heard the plot or seen of

the trailer during the post-production stages.

• We learnt that we have targeted the right demographic for the genre-

hybrid as there were loads of nods of approval throughout.

• Their expressions also clearly show that they’re tentatively paying

attention to the trailer so we were able to captivate their full attention.

• Most of the comments throughout were positive such as one commenting

on how the news-report scene did look quite realistic like BBC news.

Questioning Audience for Feedback

What we learnt from the questions of

the audience for feedback?After those that have been selected for the blind reaction watched the trailer;

we decided to ask them a few questions in addition to the commentary during

the trailer. We decided to do this in order to confirm that the genre was

executed correctly, the plot is understandable and also if there were any

suggestion on improvements for the trailer.

From the audience feedback for the questions, we learnt that:

• The main genre was clear and that was horror (since the stalker-slasher

genre would come underneath this category).

• The slasher elements that we chose to represent in our trailer were also

visible throughout. One of the comments were, “The blood, the violence,

the tension, the suspense.” The comment clearly states the conventions

that would be in a horror/slasher-feature film which our trailer is clearly

conveying to.

• One criticism we got a couple of times was that the scream at the end of

the trailer was too loud (and since it was high-pitched, it made it even

worse to hear).

End of Question 3