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EVALUATION QUESTION 3

What kind of Media institution might distribute your product & why?

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BAUER MEDIA GROUP

The Media institution I think might distribute my magazine would be Bauer media group.

I did some research into Bauer media group and found that…

Bauer is part of a ‘worldwide media empire offering over 300 magazines in 15 countries, as well as online’ and they are a ‘multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators’.

This appealed to me as I would want my magazine to eventually be offered in other countries in the world and they seem trustworthy in getting magazines well-known. There slogan on the right ‘we think popular’ really stood out as I want my magazine to get the best amount of publication it needs in order for people to buy it and talk about it with their friends.

Their slogan

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WHAT MAGAZINES TO BAUER CURRENTLY DISTRIBUTE? When researching what brands Bauer media have for

their magazines currently… As you can see at the bottom of this page the

magazines seemed to target the male gender a lot more than females and I felt that Bauer could benefit from having a new Indie-Pop inspired magazine in amongst their brands as it will stand out in the crowd and could potentially be the next biggest thing in the magazine industry.

Q is the only magazine they distribute who have a similarity to my magazine. Considering how well-known and widespread Q magazine have become from being with Bauer media that gives me the confidence that my magazine will really benefit from being part of Bauer.

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This is a letter that I wrote to Bauer Media asking them to consider my new magazine Decode.

I feel that Bauer would reach a high number of people which would benefit my magazine as its new to the market so the more people that it can be distributed to, the better.

The Pitch