Evaluation - Question 3“How did you use media technologies in the

construction and research, planning and evaluation stages?”

For this presentation, I’m going to look all aspects of technology used - enjoy!

CamerasThough I'm already familiar with using the JVC GYHM100E after my AS project, it was only until I started using the fig-rig did I get get greater use of of the camera. Rather than using the tripod this time round, I found the fig-rig helped me move the camera around statically with the other performers. I thought this was a particularly important feature to replicate in our video as it was key in the videos I had researched. As a result of the fig-rig, I'd been able to capture an vast assortment of shots and angles during one base-track (e.g. I'd pull-back an ECU into a CU, even further to a MS, eventually tracking the performer before moving into to a high-angle shot). All footage was stored on memory cards and the external hard-drive; we'd be lost without them.

Blogger

After establishing a genre within our group, I did extensive research looking out for the conventions of pop-music and how we can challenge it - all of which is recorded on my blog. Blogger was extremely helpful as I could look back and reference all my posts. It was particularly handy out and about as I download an app on my smartphone.

I used Blogger to record all stages of this project; from research, planning, production, ancillary and now evaluation. Blogging was intense compared to AS because we were to take a realistic approach towards planning the music video.

Sites Used In Conjunction With BloggerThough I've used quite a few applications in conjunction to blogging, my most significant ones used are the following: YouTube, GIFMaker.net & ‘Preview’ (available on Mac). YouTube was the pinnacle of my research as I could access an archive of music videos (past & present) to research ideas for my music videos. I used GIFs more often as opposed to standard pictures to try and make my blog look aesthetically pleasing rather than generic and plain. With Preview I could take screenshots of my research and annotate the specific areas that intrigued me. I feel it was a basic tool that helped me achieve a high-standard of research. Though I used it to make note of our filming sessions, I would've like to have made better use of TimeToast.com, the timeline website, particularly for production stage of my blogging as I needed to create a balance between editing and blogging - I was rather inconsistent with my blogging at that time. The following pictures display how I use YouTube in conjuction with my blogging .

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Social Networking AppsUsing Twitter and Instagram, we created these social networking sites as a way of communicating with our fictional audience. Because our target audience was young adults/teens, we thought an artist in the similar genre to ours would regularly uploading to Instagram as it's one of the most popular apps between that demographic. With Twitter, we would use it to tweet the college's Twitter account and inform them of our location, one time in-particular, we sent them a tweet to inform them that we location-hunting in Barbican during lesson. This was really useful as it created practically no panic at all.

Photos hopThis was my favourite piece of software to use during the project - Used to construct my ancillary work. I thought the layers bar was particularly useful as I could track the items (text, shapes, pictures, etc.) used and where I could place them. e.g. I could choose whether I wanted the track-listing in front of the shape I created on the back-panel - it was really simple to use. However, I think the default-font-pallet was disappointing as I couldn't find a font to my true-liking. The ones I ended up using (insert example) were adequate enough. I also did a sticker tutorial in which I compose a sticker using capture app Camtasia - enjoy!

I rarely used Quarkxpress this year as opposed to AS. I only really used during the planning stage of my research to compose a digital storyboard and ancillary work to show how I composed the back-panel on the outer-housing of my digipak. I also used a Quark story board to present the construction of my back-panel. This gave me insight as to how simple constructing a digipak could be. This video was embedded from YouTube - Note: Please watch this video on 720HD as the annotations will look clearer.

Quark press

Final Cut ProDespite using this like a pro during AS, I thought it was really tricky trying to compile a music video. I missed the opportunity to learn about markers in-depth until the editing process so it was more about trial and error, rather than practise. However, the group was able to get all piece of footage in perfect sequence with practically no fault. We thought it'd be safe to avoid the green-screen as if we didn't film it correctly, we wouldn't have enough time to amend our mistakes. Because we filmed outside, we needed to use 3-way gamma-correction to fix the poorly lit pieces of footage; it worked out well. We also incorporated use of slow-motion in this video to enforce to male-gaze. These pictures illustrate the technique I used to compose the sequence for our music video

iMovieI made the animatic storyboard at home by scanning the drawn up pictures onto the iMac and sequencing them together on iMovie. Though I originally wanted to follow Goodwin's amplification as a narrative, I thought this video best matches disjunction as the animatic consisted almost entirely of base-track pictures. This turned out to be alike with our final product. This video was embedded from YouTube.