Question 3- What type of media institution might distribute your media

product and why?

Bauer, IPC and Future PLC Media

Bauer Media- It is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer. Multinational media company with headquarters in Hamburg, Germany. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.IPC- With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month.Future PLC- Future is an award-winning international media group and leading digital business. They reach more than 58 million international consumers a month and create world-class content and advertising solutions for passionate consumers online, on tablet & smartphone and in print.

Different publishers for competing magazines

There are many different types of media publishers competing for a market share of the magazine market. The main media institutions are-• Bauer MediaQ- The UK’s biggest selling music monthly magazine and has the biggest stars in rock and roll and brings out the most exciting new artists. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike.

Mojo- Mojo is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers.

Kerrang- Kerrang ensures that they are constantly appealing to there spectrum of readers. From the younger teenage readers who are more open to different genres of rock musicEach issue includes a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.

Different publishers for competing magazines

• IPC Media

NME- It has become a truly unique multi-platform media proposition. Across the magazine, NME.com, NME Video and the brand's live events and awards, NME reaches over 1.1 million music fans every week. It is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 60 year heritage.

Uncut- It is the home of great, timeless rock music, from Bob Dylan to Arcade Fire. It aspires to be the monthly magazine of choice for discerning, knowledgeable music fans that typically grew up with the classic rock of the sixties and seventies who continue to be excited by new music that connects them to the records they have always loved. Uncut has a discerning, well-informed readership that is served by an editorial voice and content that is entertaining, authoritative and informative, with a specific emphasis on delivering the most comprehensive and definitive reviews section in the monthly music sector.

Different publishers for competing magazines

• Future PLC MediaTotal Guitar- Total Guitar is the definitive one-stop shop for all things guitar, including the best new gear, the most comprehensive and accurate guitar lessons and behind-the-scenes scoops on the biggest and best players in the world.Total Guitar is a brand with wide appeal to a younger audience of guitarists who want to immerse themselves in the world of guitars and improve their playing skills using print and digital tuition aids.

Guitarist- Guitarist is the magazine for guitar fans. As the longest established UK guitar magazine, the brand is highly respected the world over by musicians, manufacturers, distributors and retailers alike.Guitarist offers the world’s most authoritative guitar, amplifier and effects reviews, interviews with the biggest names in the industry and techniques lessons, tips and tricks plus exclusive audio and video content available for download.

Different types of distribution

The different types media product distribution are-• Online- Customers and target audience can download the

magazine for convenience and they are also able to subscribe.• Print- To be sold in shops and large stores in the magazine aisle.• Post/ subscription (internal order) used by the publisher for

regular readers of the magazine.

Different magazines with a similar target audience

Magazines that have a similar target audience are-• Q magazine- This magazine is similar to my target audience

because they have a major amount of males as a main reader. The main age range reader is 15- 24 which makes up 35.5 percent of the readership which is also roughly the target market for my magazine.

• Kerrang- Kerrang is also similar as it has a major amount of readers that are male and its largest readership is my target age range of 15-24.

The appropiate publishing company and why

I have chosen Bauer media as my publishing company for the music magazine “Amplify”. This is because they have a huge market share of the magazine industry, they also have already got a wide range of very successful music magazines, including Q, Kerrang and Mojo.I have also chosen Bauer media as my publishing company because there current successful music magazines have the same readership as my intended target market, which would be useful in advertising and selling the magazines to the intended audience easily. Finally the last reason I have chosen Bauer media is because they are a large company so advertising the new magazine would be easier and with more chance of success. Also because Bauer media is a large company they can sell the magazine on a range of multi media platforms, to reach the intended audience.