1. Q3. What have you learnt from your audience feedback?
Questionnaire Analysis
2. In order to gain feedback from my audience, I constructed a
questionnaire on SurveyMonkey asking a variety of questions. This
enabled me to gather a variety of opinions.
3. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Somewhat
Did you find the video entertaining?
4. Through asking this question I was able to find out if the
audience enjoyed the video in general. From the results, it appears
that 90% of respondents enjoyed the video. However, 10% did not
which may mean I could have included more narrative stories. This
may have lead to more segments of the target audience being able to
relate to the stories. I feel I could have included more social
issues within the narrative in order to achieve this. 0% 10% 20%
30% 40% 50% 60% 70% 80% 90% 100% Yes Somewhat Did you find the
video entertaining?
5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Performance
Narrative Did you prefer the performance aspect or the story lines
within the video the most?
6. The intention of my music video was to create something that
the audience could relate to. I followed this intention mainly
within the narratives, however, it seems that 70% of the audience
actually preferred the performance aspect as opposed to the
narratives. I feel that this could be because of the fact that many
modern artists are idolised and the younger teenage audiences are
influenced by their glamorous lifestyles. I feel that possibly the
simplicity of the performance aspect may have drawn the audience
in. This contrasts with the narrative as the narrative was not
chronological and so may have been confusing for the audience
leading to them preferring the performance aspect. 0% 10% 20% 30%
40% 50% 60% 70% 80% 90% 100% Performance Narrative Did you prefer
the performance aspect or the story lines within the video the
most?
7. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Somewhat
Did you like the song choice?
8. Results show that 90% of my audience liked the song choice.
This may have been due to the fact that it is composed and sung by
a well-known, idolised artist. The song also deters from the
stereotypical up-beat pop genre song which I feel may have appealed
more to the audience. However, 10% did not like the song choice
which may have been due to the fact that they may have preferred
up-beat songs to keep them entertained as this song is quite slow
paced. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Somewhat
Did you like the song choice?
9. What part of the video stood out the most? When you found
the keys When the birds are flying The part where she looked like a
singer singing The singing with a mic Singing The performance, the
whole video stood out for me! Well made video, all parts worked
well The stand alone singing
10. I feel that these comments simply reinforce the fact that
70% of the audience preferred the performance aspect of the video
as opposed to the narrative. One member of the audience commented
on when the birds are flying. The intention of this was to act as a
filler within the video but also link with the lyrics by encoding a
meaning into it. I feel that this was successful as the audience
felt that it was on of the better aspects of the video, giving it a
meaning. What part of the video stood out the most?
11. What were your 3 favourite things about the music video?
Costumes Singing The stand alone singing It looked natural The
pictures linking with the singer The music Performance of singer
The changing scenes The birds Birds flying The song Birds flying
Video flowed well Was performed well Acting The driving The story
How everything we with the lyrics The song Told a story
12. The general consensus from these results show that a number
of my audience enjoyed the birds flying, the song, the story and
the singing. One did comment on the use of the magazine advert
appearing on the screen on a number of occasions to create a link.
I feel that this reinforces the fact that everything within a music
video is noticed and recognised and so everything has a purpose and
should definitely have a meaning. What were your 3 favourite things
about the music video?
13. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Storylines
Performance Neither Which part of the video, if any, did you feel
you could relate to the most?
14. I did not expect this result. The intention of the
narrative was to portray a realistic set of stories that a teenage
audience could relate to including; drugs and theft. The
performance was used to illustrate an opposite to this, it may be
classed as a dream or fantasy. However, only 20% could relate to
the narrative whereas 40% could relate to the performance. I feel
this could link to the idea of encoded and decoded meanings. Where
I may have encoded a certain meaning, the audience may have not
interpreted this in the same way. This may also support the idea
that 40% could not relate to either the performance nor the
narrative. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Storylines
Performance Neither Which part of the video, if any, did you feel
you could relate to the most?
15. opinion, how do you think the video could have been imp
Nothing Bigger budget More pictures? None Very engaging, I cant
honestly say it could be improved The camera was shaky in some
places The singing Have a dance number
16. As well as finding out what my audience enjoyed about the
video, I also wanted to find out what they did not like about it
and how they felt it could have been improved to meet their own
personal tastes. Whilst a variety said that it met their needs
totally, some commented on the idea that the camera was shaky in
some places. From this I learnt that you should pay attention to
detail during filming. Whilst at some points this effect was
intentional, I understand that for shots such as the birds flying
was a little shaky which took away the effect. opinion, how do you
think the video could have been imp
17. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 2 3 4 5 6 7 8
9 10 On a scale of 1-10, how would you rate this video? (1 - Bad,
10- Excellent)
18. 60% of my audience said they would rate it a 10/10, 40%
would rate it 9/10 which supports the idea that some things could
have been improved. 10% said they would give it a 2. This simply
shows that there are a variety of segments within the target
audience. It would take a miracle to satisfy all segments. 0% 10%
20% 30% 40% 50% 60% 70% 80% 90% 100% 1 2 3 4 5 6 7 8 9 10 On a
scale of 1-10, how would you rate this video? (1 - Bad, 10-
Excellent)
19. What have I learnt from this feedback? I have found that my
target audience of teenagers is a large audience and one with many
different tastes and trends. Ive found it difficult to address each
individual taste and so Ive had to address segments of the audience
rather than all of it. My feedback shows that it does not meet as
tastes and expectations. This links with the idea that my narrative
did not achieve its ultimate purpose to relate to the audience -
Ive found that not all teenagers can link to these stories and so
if I was to do the video again, I would possibly try a variety of
diverse narratives, giving the audience more of a variety.
