How effective is the combination of your main task and your
ancillaries? Media evaluation question 2:
Why use ancillaries?Ancillaries have a massive role in making
sure that your product is spread around the widest area of your
target audience possible. It is important to realise that not
everyone from your target audience looks at media through the same
medium as your main advert.
TV FilmWebMagazineRadio
Because of this you need ways to reach them which will point
towards your main advert. So lots of people in the target audience
will notice it. TV,FILM,Magazine,WEB,radio links to main task
As your ancillaries are supposed to be linked towards your main
advert they need to have stimuli which has a direct connection to
the main advert otherwise they wont be able to link the two and
thus wont buy the product which you are selling through the main
advert
To Illustrate this look at these pictures, I amdemonstrating
that if you had an apple appearin your TV advert, you can try an
incorporatethat element in other media outlets, like film and
magazine I had to produce two ancillaries for my media project, I
chose to produce a radio advertisement and web-pop-up
So if we run through each ancillary one at a time I can break
down the individual elements which make my ancillaries effective
when paired with the main task
Finding the connectionWith my radio advertisement I had to think
quite carefully as it was something I had never done, so any of the
conventions which would be in a radio advertisement were unbeknown
to me. Also as it was completely dependent on the sound where as my
main task is mainly visual it was quite difficult.After doing some
research into radio advertisements I realise that it was quite
common to have a kind of background noise in the advert. As if its
a recording of something visual but its the audio which has been
taken out and made singular
SOUND IN THE BackgroundI thought this was a great start, so I
went on a hunt around the internet to find some ambient background
noise which fitted with the male fragrance advertisement.I chose to
do it for this specific advert as it contained an interesting
environment which would have a lot of interesting sounds. Because
of this idea I looked for some forest ambience after looking around
for a while I found some really nice background ambience, mainly
bird noises and earthy sounds, as combined with other noises such
as wind.
I thought it sounded really nice and linked a great deal with
the original advert, as it captured the environment really
nicely.
AMBIENT SOUND
If you look at this image, you can understand, a part of what I
was going for, the landscape is extremely dense with forest. The
ambient sound is perfect, and really has a distinct link to the
place, also as he is alone, the loudness of all the noises are more
apparent to him this is reflected in the radio advert.
WHos that in the radio?The second thing I did when creating this
was to try and create a feeling of movement, like there was someone
in the radio, I did this by adding in crunchy footsteps like you
would hear when walking through the woods, as my character is doing
in my advert.I found some really nice sounds on a free sound
effects website. In my main task the character in the male advert
is on a journey trying to find his lover, walking and exploring the
woods.
FOOTSTEPSThe footsteps reflected that movement from the main
task, I also tried to make the footsteps sound a bit heavier than
normal as the character in the advert is quite a big man.
Public speakingI thought that putting the same monologue from
the TV advert over the top of the radio advert would show that it
is from the same company and is for the same product.Le PapierI
layered this over the top, now the radio advert is starting to look
as if the visual advert wasn't as cinematic, you could argue they
are very similar in terms of their sound. This is also accompanied
by a sign off telling the audience that this an advert for a
fragrance named Le Papier.
MONOLOGUE
DUN DUN DUN DUN DUN DUN DUN DUN DUN DUNAfter listening to my
radio advertisement a few times it still felt like there was
something missing. I started to think about what other elements of
of my main task could I try and recreate or reflect in my radio
advertisement. I though that the theme of the main task while it is
a romance, the male fragrance has another theme of adventure and
motivation. So again I looked to the internet and found some free
cinematic, atmospheric emotive music, something which you might see
out of a film.
CINEMATIC
Ancillary 2 - up from the web they popFor my other ancillary I
used the women advert as a basis for what to create the web-pop-up
around. As both my films were quite different it would of been hard
to try and link everything from both into one ancillary as it would
probably be too overcrowded and not very easily understandable.I
found the web-pop-up slightly harder as I had to focus on the
visual elements as well. So everything which is on there has to
have some relevance.
every great has to start somewhereThe background was the most
important thing to start, I went through a number of ideas
originally starting with a wallpaper pattern of roses as it linked
with the theme of romance.
But after some thinking, it didn't seem as if it was shouting
any actual link. So I chose to use a screenshot of the girl in my
main task to use as the background as I knew it was a direct
link.
DIRECT LINKBADThe screenshot I chose I felt like it captured the
whole essence of the main task, with her looking out at the window
as if trying to reach her lover.
it just looks like a squiggleThe next thing which I needed in my
web-pop-up was some text as this was part of the conventions of a
web-pop-up. Choosing the font was quite important, I stuck with the
font which I used for the credits in the main task as it has a
direct link and looks really nice.
I chose to make the colour of the font sort of an off white as
to give a paper like effect as my main task is about a letter in
some ways, so I thought that fit quite nicely, it is also similar
to the colour of the font in the main task. Also it stands out
quite a lot and mixes in nicely with the harsher, darker colours of
the background.
THE LAST STRAWI needed to think if there was anything else that
I could use to link the two together. As the writing of the letter
was quite a big part of the main task I created a button style
image which the audience could click which was in the shape and
style of the letter within the main task, having a kiss mark and
calligraphy lettering on the letter.
Calligraphy Lettering
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