How effective is the combination of your main product and ancillary texts?

By Jack Underwood

Throughout the production process of the course, Kate and I wanted to show the connection between the subsidiary tasks and the main product and so we displayed this using various different elements.

Firstly we wanted our magazine advert and our digipack to look similar, by using the same imagine, titles and font, because after seeing the album advertised in the magazine, they could instantly recognise it on the shelves and on sites such as iTunes. The image on both the digipack and music advert is of the artists, we thought this was key to include, as fans would instantly recognise them and so as a result by the album.

We decided to use stand out and quirky typography for the title of the album and the band name for various different reasons. Using these fonts give the whole ‘promotion’ of the music video continuity, for example audiences would recognise the font from the advert and then see it on the music video, they will remember what album the music is from. Also using unusual and quirky font shows the genre of music, as the alternative genre is often off the wall and ‘wacky’.

I feel that all of our media products that we produced communicated the same mood, the facial expressions that the artists have on both the digipack and the magazine advert give a solemn feel to the products, as does the music video. Another connection between the music video and the two other products is the mystery effect that all products show, through the mist on the lake at the opening sequence of the music video and the mist behind the artists in the image from both the advert and digipack.

The colour scheme is constant through all different products.

The black and white colour scheme that we chose, connotes the sadness and dullness of the life of the protagonist, while also being easy to read and eye catching to the audience. Secondly we use the mod typography for the m’s of both monsters and men in all our products. We chose to do this because it will be more noticeable to the audience than just another boring title font.