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HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
REPRESENTATION OF TEENAGERS
For the older generations, teenagers are viewed extremely negatively.
They are represented as: out of control underage drinkers rude/arrogant mean etc…
Although there are a select few of my generation that are like this, many aren’t. I decided my magazine would highlight those that aren’t, and that what you perceive someone to be, could be a totally wrong perception.I also chose for them to be suitably dressed, as this adds to the negative representation of teenagers today.
MY AIM FOR THE REPRESENTATION OF TEENAGERS
I decided that my magazine would feature two teenagers on the front cover who would represent better things for teenagers. For example, fulfilling their dreams.
For my double-page spread, I chose for Zoe Louise to be seen as all of the bad representation of teenagers, yet when spoken to, she was none of these things. This is because I believe you should only judge people if you know them, not from what you hear/read.
Therefore, my aim for my magazine was to put teenagers in a more realistic light.
EXISTING MAGAZINE’S REPRESENTATION, COMPARED TO MY REPRESENTATION
This was Pixie Lott when she was 19. The magazine was relying on sales purely from the provocative picture on the front. This is not what I want for my magazine.
This is Zoe Louise, she is 18. I don’t agree that you should show your body just because it sells copies, this leads to the exploitation of women. I would want to rely on the fact that people buy my magazine because it is good, not because of a skimpy picture.
GENDER
My magazine is aimed at 16-24 year old females.
They would: know all about celebrities enjoy group holidays have fun without getting drunk like knowing about new artists listen to music a lot of the time be mainly students have lots of friends to discuss the ‘Addicted’ every week!
HOW MY MAGAZINE WILL APPEAL TO MY TARGET AUDIENCE
White background shows maturity and simplicity
Picture of Zoe looking slightly up shows her aspirations and dreams – that it’s okay to have a difficult goal in life, e.g. be a singer/actor/model etc…
Big, bold title on daring red colour. Shows that it’s good to stand out, and you stand out by being bold.
The exclusive is a typical lure for my target audience who would want to know all the gossip first.