EvaluationQ5. How did you attract/address your audience?

We attracted our audience in the opening sequence by establishing the genre thriller, this was done by the soundtrack we used over, it presented the spooky, eerie feel and it ensured the audience that the sequence may not end happily. Also we addressed our target audience of 15 and up by having a main character who is around that age. Furthermore, we constructed the psychological feel to the sequence with the props we used, for example the letter the protagonist received anonymously. The antagonist was messing with her mind and threatening her which is a typical convention of thriller movies.

The editing we used also addressed our target audience; we used a lot of contrast and darkened the frames. This also told the audience what to expect as many psychological thriller films use this idea to visually create the dark and creepy experience that is happening.

The mise en scene helped the audience to establish the setting, for example the establishing shot was of the protagonists’ house and this tells the audience how the setting is seemingly ordinary which is the case for other thriller films. Additionally the setting addresses the middle class audiences since it’s established in a middle class area.

The opening sequence is a mixture of a variety of camera angles which keeps the audiences interest because they get a better idea and view of the main character. We also used the editing to add more flow to the shots, so they would look less dull and jagged. Also the storyline is relatively simple, just a normal teenager going about her daily routine however with the use of the non-diegetic sound we considered the audiences expectations as by incorporating this they know that the sequence of events will not run smoothly. The darkened frames props and editing created the right atmosphere that would suit this genre; furthermore this is how we kept the audience interested because they want to know what will happen to her.