3. What have you learned from your

audience feedback?

The audience feedback that I collected has made a significant contribution to the finalised music video, advert and digipak.

From continuously using audience feedback throughout my work I have been able to produce something most suited to my target

audience and something I know that they will like (target audience = 16-25yr olds). This has made me confident with the work that I have produced is well suited to my target audience.I have made many tweaks and changes to my work because of the feedback that I have received back. For example, I experimented with my music video and changed scenes to black and white to connote the feeling of being confined and sadness as teenagers feel that they do not have complete freedom in their own communities. I wasn’t sure if this was effective, therefore, I turned to my audience and decided to ask them if they preferred the black and white scenes compared to the original which only consisted of coloured scenes. One girl, Sian, who features in the film said, “I prefer the black and white scenes in the music video because it keeps t more interesting and it does actually make you understand more how they feel”. As a result, I decided to change to using black and white scenes.

I also changed the title sequence in my music video due to feedback. I had two finalised videos where I couldn’t

decide which title sequence was better (see the videos below). Again, I turned to my audience and asked for their

opinion. Surprisingly they went for video 2. I assumed that they would go for video 1. One feedback quoted,

“The second video looked more professional whereas the first video looks a bit naive and messy”.  

VIDEO 1

 

VIDEO 2

I conducted a questionnaire during my research before I made my music video to gain some basic knowledge of what my audience liked in music

videos (link to answers and website). The two images below are the two

answers that helped me the most in my production for my music video. I

was originally going to have a beginning to my music video that

involved a lot of dialogue and would take about a minute of the beginning

before the song even started. As I learnt from feedback this is not what my audience like. From learning this

information it made me open my eyes, as I have never personally

enjoyed music videos that take a while to get into the song.

I had four finalised adverts for my music video and was uncertain on which one was the best. It is a convention of an

advert to use the same photograph as the cover of the digipak. However, I really liked another edit of the photo on the front of the digipak. The other edited had blurred lights in front of the

girls in the photograph. The one I liked the least was the photograph used on the front of the digipak with the section

below with the writing with a black background. I felt that this advert didn’t flow very well. Therefore, I edited an advert to

make it flow better by making the section below a maroon colour, however, from my audience feedback I noticed that this

looked unprofessional and naïve.

From the audience feedback I also learnt that my favourite advert, the one

different from the digipak, wasn’t a good idea to use because it didn’t relate the digipak with the advert and, therefore,

results in giving my audience the impression that this advert is advertising

something else and not the digipak for my music video. As a result, I had two

options left, which was the last two advert choices on the image above. I

could have gone with the conventional choice and chosen the simple option,

although, I liked the strip of colour as this connotes that there is still more to see. This also links with my music video as it

involves black and white images and also coloured images.

This was the original photos that I was going to use in my digipak; however, showing classmates in the lesson I got the impression that they weren’t too keen. They liked the front cover as they felt that this represented the genre for drum

&bass/house very well. Therefore, I turned to my friends and family for help and got the impression that the photos didn’t

flow. They felt that the two photos at the top were more elated to indie or alternative music. They wouldn’t think that the

music was house or drum & bass from the images. Because of this I went back to my research that I did on digipak’s and

refreshed my memory. I noticed that there was a running theme through each album.

You can see the running theme from this example of Rihanna’s album for ‘Loud’. There is a running them of red and roses. Therefore, I decided to stick to a colour theme in my digipak due to the feedback that I received from my audience, resulting in my digipak photos finalising to this (look below).

(Behind front cover)

(Booklet)

(Front cover)

(Back cover)

(CD)

(CD holder)

(Spine)