EVALU

ATIO

N

BY HAILE

Y MARKS-B

URTON

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?Throughout the development of my documentary, double-page spread

and advertisement I kept a consistent brand image. After research and a looking into the way other documentaries have been branded, I decided to stick to using a specific font rather than a logo.

However, on my documentary I didn’t use the font/brand logo that I did on my double-page spread or advertisement. I did this because I wanted the two prints to be associated but I thought that opening sequence and title sequence on the documentary should be much simpler. I also think that when film at screen it can distort the image, so I decided to use a much simpler font so that it was easier to read. With the typing and pixilation I didn’t want to ‘over-crowd’ the titles. I didn’t want to take the attention off the subject.

BRAND IMAGE – DOUBLE PAGE SPREAD

These two screenshots come from the double-page spread I created. As you can see I have used the same font – which resembles LED print. This was chosen so that the text could be identified. I was originally going to use a much more ‘digital’ looking text, but I thought it looked too much like an alarm clock print. This font is quite futuristic and it looks very computer-based.

BRAND IMAGE - ADVERTISEMENT

The advertisement also used the same text as in the double-page spread. Unlike the double-page spread which used Tahoma for the smaller fonts, I continued to use this font throughout the print. I think it made the print much more effective than if I were to change the text to something like Tahoma – it could make the advertisement look dull. This font is quite edgy and captures the audiences attention.

BRAND IMAGE - TITLE SEQUENCE

Simple text used so it

doesn’t distract the audiences

attention

Pixilation is used to emphasise the distortion

of online identities.