Evaluation- part2
Evaluation- part2Tony Mutombo
What have you learned from your audience feedbackEvaluation Part
2Film ideasThroughout the project we did various questionnaires. We
started the task trying to fish a target audience, ones that would
like our original ideas. This didnt work out very well, and despite
having an audience, my partner and I had to create many
questionnaires in order to expand our target audience, which also
forced us to change/drop some original ideas.
Evaluation Part 2
My partner and I decided that our movie was to belong to the
horror genre, mainly because it was our favourite genre. The first
questionnaire created was for the choice of what subgenre our movie
was to belong to. We asked 20 people in our audience what theyre
favourite subgenre was and it resulted to the slasher subgenre;
concluding that our film was to be from a slasher. Other
questionnaires featured questions asking the audience what they
would like to see in the antagonist.
Evaluation Part 2Would they like to see a clever and sly killer
like the Dark Knights Joker?
Evaluation Part 2
or a tall, masculine slayer like Friday 13th Jason Voorhees.
Evaluation Part 2
We also tried to connect more with our audience, and we asked
five members to give us in brief notes, their ideal horror movie
and looked out for the similarities in all. Then for the final
questionnaire we wanted to find out what our original respondents
thought of the final project. I did this by creating more
questionnaires asking them what they had thought about my magazine
front cover and movie poster mock ups.
Evaluation Part 2
We also filmed the reaction of the audience that viewed the
package via focus groups and presentations. Thanks to this we found
out their true opinions; we received constructive criticism and
they helped us think of ways of improving our promotional packages.
One idea that my audience pointed out was drilling the movie into
the mind of the audience. Here they pointed out that an effective
way to advertise is to make the product we are advertising stuck
into the brains of our audience, which we found as really helpful
feedback. My partner and I also wanted to focus on the links in the
movie. We believed that in order to persuade the audience into
doing something, whether it being to watch a film or to buy an
item, they need to continuously be reminded. Here we created an
emblem or logo to our movie with the upside down crucifix. This
relates to the movie because Jack strongly believes that he is
'ridding the world of sin' and that his actions are for the greater
good, he also believes that he is pleasing his God when doing so.
The upside down cross, currently (in this day and age) is perceived
as the symbol of anti-Catholics. Jack's victims are those that do
not follow Christ and his beliefs. We hope to use this as a symbol
in order to remind our target audience of the movie "GRIM" just the
same way as the big yellow 'M' is recognized by the audience as the
sign for McDonalds. We also tried to think of other ways to make
the movie stick in the brain of our target audience. Below we
brainstormed different magazine front covers and movie posters that
purposely look similar so the target audience are automatically met
and are familiar with the movie. Evaluation Part 2
Target audienceMy Target Audience within the pitch complemented
our film idea, they said that the film itself was original and they
complemented how my partner and I wanted the audience to empathise
with the protagonist. They liked how we took the conventions of
many horror films, and adapted and creatively added on to it. For
example, we used two pieces of existing media texts as inspiration:
Evaluation Part 2One was Nightmare on Elm Street which was about
Freddy Krueger. A man that had been accused of sexually abusing
children attending a pre-school and was hunted down by the angry
parents of those who he abused and was burnt alive. His tale was a
tale of revenge as he then hunted down the children he allegedly
abused as a scheme for revenge.
The other existing piece of media would be the Da Vinci Code as
Silas, a troubled devout Christian who dons a metal cilice on his
thigh and proceeds to flagellate himself with a whip for the sins
of murder.
They liked how we took both characters and took each of their
wrong doings and created his (Jacks) backstory. A common convention
within horror movies is that the audience arent too aware of the
protagonist, and normally dont side with him, my partner and I
wanted to make our audience realise that our protagonist genuinely
believes that he is doing right and serving God as he is disgusted
by the vile sinful behaviour happening in one of his catholic
schools. A productive criticism that we did receive from our target
audience was that our protagonist did lean too closely to Silas of
Da Vinci Code.
They recognised that both characters killed their victims whist
wearing the maroon monk cloak and were both indulged in self-harm
and self-punishment. My partner and I begged to differ, but if the
issue was of a concern to our target audience, we decided to act
upon it and tweak some changes. My partner and I decided to
regulate Jack's self-punishment and self-harming rituals, and did
our best in order to make the audience sympathise him whilst also
fearing him and his capabilities. We also wanted to keep it
realistic. That there was a chance that a normal teenage boy like
Jack could be lurking around their school.
TrailerI showed my movie trailer to a group of people all within
my target audience, and then asked them to give me their feedback
on what they thought was good about the video, and what they
thought could have been improved on. Evaluation Part 2
Positive FeedbackEditing was very good, the shots were very
clever and I can see your visionI like this, your villain looks
interesting, I like how you didnt want to show his face, really
made me wonder who he wasThe lip-syncing and instrument syncing was
perfectly in time with the musicThe clip opens up like a real movie
trailer, and the killer is different to the others In the slasher
horror industry, I really like thisThe non-diegetic mixes in very
well with the trailer, the heartbeat was a good effect
Negative Feedback I couldnt really get the narrative, why did he
just start targeting people?This person failed to realise that in
the first shot, my antagonist was being released from his
therapists office. Id like to think that my antagonist wasnt just
targeting people but that he was present in every shot to see their
flaws, and just like God he judged them to be sinners and that they
should pay for their sins with their life.
Maybe would have been good to see just a few more shots of the
antagonist, show the lunatic that the protagonist is concerned he
may beI wanted my audience to decide on who to believe. For
example, in the beginning of the trailer, my protagonist and
antagonist lock eyes whilst they walked past each other in the
corridor, this was the first time they meet and my protagonist gets
an unshakable vibe. She believes that Jack Grimshaw (antagonist) is
crazy, judging him on absolutely nothing, and when calling out to
the supporting characters they dont believe her. I wanted to
project Jack as misled teenage boy, so that the audience could side
with him as they realise that he just doesnt realise that what he
is doing is wrong. Showing more shots of Jack being a lunatic, I
believe, would lose this element.
At times the lighting was poorThis is a fair comment. As I went
through the effort of working out how to position the camera
properly in order to get the perfect shot, I had realise that in
almost every shot I had taken, it was ambient lighting. Theres only
one shot were I used lighting and that was the close up shot of one
of my characters face in the trailers montage. I wanted to include
ambient lighting in my movie trailer as I felt it would be one of
the ways to make my video seem natural.
Overall feedbackOverall, I am really pleased with the feedback i
received from the group of people within my target audience who i
showed my video to, as the majority of the comments were all really
positive. The few negative comments i did receive I feel were
either due to things which i could not control (inconsistent
lighting), which I believe to be a good thing as it means the
actual core of the video was well made and most definitely a
success. I feel that through the process of receiving feedback on
my film trailer I have learned a lot about how to make effective
trailers in the future. The main thing that I have learned is that
when planning for the video, in your head you know what you want
your video to look like and what kind of techniques you will use to
achieve this look, but what you need to think about is how the
audience will read the media text and how will they understand it.
What I mean by this is that the audience will interpret the video
differently as audience interpretation of texts is affected and
influenced by outside factors.
How did you use media technologies in the construction and
research, planning and evaluation stages?Evaluation Part 2Research
and PlanningWhile planning and research I used lots of different
programmes. One programme I used regularly was YouTube. I got most
of my help from the internet and websites such as YouTube and
Trailer Addict with the latter as one way of researching horror
movies and trailers. Evaluation Part 2
Google was another useful search engine that I used while
undergoing my research, I used Google images to search for photos
of actors, those that played either the supporting role or
protagonists in horror movies when thinking of characters for the
narrative of our movie. I used it to also look at horror movie
posters and magazine front covers as well as the antagonist and
used it to study their characteristics as I tried to emulate what
made them so frightening. Evaluation Part 2
I used Google to find out information about movie producers and
even stumbled upon online movie reviews, which took me to different
websites that appeared on the search engine and even the discovery
of YouTube online film critics group CinemaSins. I read comments
left by members on YouTube to find out the personal thoughts that
the audience had about the film or franchise in total. I believed
this was necessary because as the audience could see what the movie
lacked, and I took advantage of this as I used their criticisms of
the films to make sure our movie would have solutions, avoiding the
same criticism and therefore benefitting, making a much better more
enjoyable movie.Evaluation Part 2
CinemaSins is a movie-related comedy YouTube channel created by
Jeremy Scott and Chris Atkinson. The channel's most famous and
frequent videos are its Everything Wrong With... series that offers
humorous but true, critique and commentary on movies. Exposing the
huge and pinpointing the missable mistakes made by producers and
directors within the films they look at, their style and judgement
of films helped me understand what is necessary to put in and leave
out of my movie trailer. The group have critiqued a few slasher
movies and I studied these videos and looked at the comments left
by their viewers to further understand what should be in my film. I
watched their How To Make A Slasher movie video, as they gave a
sarcastic tutorial on how to make a typical slasher movie of this
generation.Evaluation Part 2
Movie channels such as Sky Sci-Fi/Horror and Film4 were also
available for research as I settled down and watched several
slasher films to further my knowledge in codes and conventions, be
familiar to the narratives and therefore when coming to producing
my movie trailer, become imaginative and differ my movie from the
others. This helped me as I saw the different types of locations
and settings being used in the movies, the different types of
narrative that would often come to the same conclusion, and even
helped me distinguish the different camera angles being used in
these movies as I studied how editing and different camera shots
could have an effect on the audiences understanding of whats
happening. Evaluation Part 2
We also used Blogger a lot in our project to write about our
work as we went along with it. Blogger was good and easy way to
keep track of our progress while working; we blogged every step
that we took during the course of the project, from the
introduction to our project to the evaluation. Blogger was useful
as we could embed pictures and videos onto our blog, from different
websites to show where we were getting our ideas and inspiration
from. We could also embed all of our planning documents, such as
our target audience profile, questionnaires and call sheets as well
as our analytical documents such as overviews and analysis. I used
and treated my Blogger as if it was a diary/journal as I was
constantly updating it with ideas and progress. Microsoft Office
was also used for research & planning. It was the greatest
platform that I used in order to complete my work on, with my
analysis and overviews as well as planning being written on all
different Microsoft platforms. I used Microsoft Word when
constructing my questionnaire and multiple other work documents,
even a script for a few scenes in my trailer.Evaluation Part 2
Mobile phones, the Bluetooth embedded within them, Laptops and
personal IPads all contributed in our research and planning. My
phone helped me during the planning stage as it was great for
organisation and meeting up with my partner and making plans on
when was best to film our movie trailer, to find out more
information about the research and planning and to even contact one
another whether there was a problem with our project that needed
addressing.Evaluation Part 2
During the filming stage, we took lots of pictures of the
possible settings on our phones and we sent them to one another,
discussing whether if they were good locations to film. We also
would use the images and show a small group of our target audience
to see what they would think, helping us as their contribution
would help make our final production more effective, and it would
also help us get to know our target audience better as we
continuously communicate with them. Mobile phones were very
reliable and were in use more than we were first
expecting.Evaluation Part 2Construction and editingMy partner and I
used a Sony camera and tripod to film our movie trailer and take
the shots of our magazine front cover and movie magazine. The
tripod helped hold our camera steady to get perfect still footage.
After filming, we uploaded our footage onto an iMac with a fire
wire and uploaded it to Adobe PremierePro. From here, out of all
the shots and clips we had taken on our camera we would choose the
best footage, ones that we wanted to include in the trailer, and
edit them, putting them along a timeline and including effects to
produce a two minute long, effective movie trailer. We also used
Adobe Photoshop to make our movie magazine front cover and movie
poster for our movie franchise. Photoshop helped us turn a still
raw shot of our antagonist and turn it into a chilling movie poster
with great editing and effects. The final production of our work
after improvements and feedback was then uploaded to the
blog.Evaluation Part 2conclusionFor the most part i used each of
these pieces of technology and kit individually in order to
complete the process of making the ancillary texts and piecing
together my film trailer. However, it is how these products worked
together and made the process much more simple than it could be. If
I wanted to change anything from a blog post on Blogger to a
section in the video, i could be online in seconds and would always
have our footage or products with me due to the portability of the
memory sticks and SD memory cards. It would not have been a
hardship to have to carry the cameras at all times either. To
summarise, the whole process was enhanced for me and my partner
thanks to the advancements in technology. Evaluation Part 2
