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Evaluation of Media Production Leah Beckett

Evaluation of media production Leah

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Page 1: Evaluation of media production Leah

Evaluation of Media Production

Leah Beckett

Page 2: Evaluation of media production Leah

In what ways does your media product use/develop or challenge forms and conventions of real media

products? As a group we were influenced by Ed Sheeran’s music video “A Team”

We particularly liked: The genre and the narrative The use of simple shots, real locations and natural lighting The mise en scene - simple but powerful and effective The use of black and white imagery throughout the video

We used Sheeran’s conventions and developed them further to make the video more unique and in our own style

Page 3: Evaluation of media production Leah

The Conventions of Our Video

Camera Shots/Movements Long shots – visual description of location Tracking shots – movement of the characters Panning shots – combining visual description o location and movement of characters Mid shots - to provide additional detail and enhancement of story line Close up shots – to show facial expressions, thoughts and emotions of the characters

Simplistic but expressive filming Use of RAW Hand held technique – to make it more realistic Use of Nikon DSLR D3100 Use of 18mm – 55mm Nikon Lense Use of unfocussed shots Combination of short and long depth of fields

Page 4: Evaluation of media production Leah

Narrative Theory

Narrative represents lyrical content in song and reflects a sense of story Narrative follows two main characters Use of multiple shots to show simple narrative Characters acting/echoing the narrative Audience being told what is happening through the lyrics as well as the series of visual events Always a structure in the narrative – start, middle, end Restrictive narrative range

Not all the narrative information is revealed to the audience Audience gets impression of characters’ social classes Limited information as to why the character is in that particular situation Limited use of miming the lyrics as wished the story to be as realistic as possible and as similar to Sheeran’s video as possible

Page 5: Evaluation of media production Leah

Genre

Social realism Realistic settings, events and situations Hard luck Working class heroes Life struggles Experiences of real Britons

Conventions

Page 6: Evaluation of media production Leah

Characters

Working class heroes overcoming their situations, dealing with their issues, not doing what s expected of them

Portrayed as every day people – mainly from working class backgrounds and deprived areas

Influences by characters from Sheeran’s “A Team” and the character Mia from “Fishtank”

Page 7: Evaluation of media production Leah

Themes/Plot

Desiring a better way of life and trying to achieve it Bettering themselves Focusses on young people and their futures Following an ordinary day to day life

Camera/Filming RAW filming POV and tracking shots Close ups to portray emotions and feelings Narrow depth of field

Page 8: Evaluation of media production Leah

Post Production

Cross cutting to link different characters’ story lines Slow pace to reflect real life Simple cuts to add realism/no effects

Fish Tank Fish Tank is a social realism film which has influenced us significantly

Page 9: Evaluation of media production Leah

Mise en Scene

Mise en scene – location built up estate, urban and working class area Cheap casual clothing worn by characters – track suits, hoodies Use of dim, natural lighting Audience has prior knowledge of the characters’ social class

because of the mise en scene and series of events Colour – black and white to emphasise the mood of the

song/creating an emotive atmosphere Sound -

Page 10: Evaluation of media production Leah

How effective is the combination of your main media product and ancilliary texts?

Our album cover

Page 11: Evaluation of media production Leah

Album cover shot in Cambridge using various locations - logistical research undertaken. Wanted to use busy locations which reflect real aspects of life

Wanted the images to be in a social documentary style Images are in black and white – they mirror the black and white of the

video Link to main video using black and white and social documentary style Strong link to genre of video – urban location, busy city centre Images edited to be gritty which reflects the whole atmosphere and

feel of the video ‘My Life’ image – clear link between the images and a shot in the

video, as the male character in the video is shown in this position. The use of colour in the image states that when everything is grey and gloomy there are brighter spells of colour and happiness.

Use of splashes of colour linked to positivity and the characters’ abilities to turn their lives around

Simple shots which link to the simplicity of the video Simple post production

Page 12: Evaluation of media production Leah

Poster

As well as creating a album cover we were given the brief to create a poster adverting in the release date of the album

Page 13: Evaluation of media production Leah

Influenced by an image we found on line of Ed Sheeran in a music studio Wanted simplicity to focus on the artist as the artist hasn’t been featured

in the music video Use of studio highlights the singer’s role and emphasises the creativity

involved in producing a track and reflects the life of the artist. There is a contrast as the main product and the album cover focused on the lives of the characters.

Links to video by the use of black and white Simple shot Use of black and white with splashes of colour links strongly to the main

image on the album cover Simplicity and use of black and white links the main product and anciliary

texts together

Page 14: Evaluation of media production Leah

Here is the image that we were influenced by for our poster

Page 15: Evaluation of media production Leah

How did you use media technologies in the construction and research, planning and evaluation stages?

Here are a series of media technologies that as a group we used for our production

YouTube- to do research into real conventions of media as well as researching into several of Ed Sheeran’s music videos. We also used YouTube to listen to the track that we are using for the song.

Twitter- We used twitter to tweet the artist that made the track to ask permission if we could use it as part of our production.

ITunes- we used iTunes to listen to the work of Ed Sheeran.

Page 16: Evaluation of media production Leah

Picasa 3- We used Picasa to edit the poster. For example we added text to the image and arranged it in the order and place that we wanted it. The software is on my own personally computer at home , know how to work it as I have used it many times. Easy and reliable software to edit on.

Photoshop- Used Photoshop to edit the image that we have used for the poster. I adjusting the levels to make the colours much darker and standout and to create more of a gritty and urban feel. I also edited the image in black and white used Photoshop several times before as part of my photography so was no problem's editing the images.

Google- Google was the biggest source that we used for our research and planning. We researched several things such as, narrative theory , genre, camera shots and the director that directed the A Team video “ Ruskin Kyle”.

Page 17: Evaluation of media production Leah

Pixlr – an online editing software for images. It was on this software I edited the album cover images. I

adjusted the colours and cropped the images as well as adding effects such as blur. I have used this editing software many times before due to my photography

so I had an idea of what would look effective and knew what types of effects there were.

https://pixlr.com/express/

IPhone- We used our Iphones to take the images that are part of the album cover. We also used our iphones to communicate within the group as well as using them to communicate with the characters as well as the people helping us record the track. We used them to send emails to one another as well as emails to our teachers about the production.

Nikon DSLR D3100- used the Nikon for the filming. As it was my own camera felt confident and knew what I was doing.

Page 18: Evaluation of media production Leah

Canon 600D- we used the canon for taking the poster image as I forgot to bring my Nikon so we used a fellow

students camera instead .I had never used this camera but found it easy to

use and really liked it

Movie plus x6- we used this software for all of our production editing. I am familiar with this software as I used it last year for the editing of my as production. However, I found this year I have learnt more about the software. On the software I edited the clips together as well as adding effects such as black and white and motion blur. I changed the speeds of the clips as well as the lighting , contrast and exposure. I also muted the clips so the only sound is the sound of the track and the artist.

Page 19: Evaluation of media production Leah

PowerPoint- I used PowerPoint to create my slideshows. This software is something I haven't used much before but found I easy and really effective to use.

All of these media technologies that I have listed were all a major part in the research and planning of our video . The products and programme's were all in vital in the creative and the overall making of the production task.

Page 20: Evaluation of media production Leah

What have you learnt from audience feedback?The music video was shown to a number of different aged indiduvals.

The feedback that was given is summarised below.

Realistic/topical use of realistic situations Poverty, homelessness ,deprived urban areas Stereotypical of urban youths Realistic portrayed of different areas of society.

Dramatic sense of anticipation/mystery anxiousness What is going to happen? Sinister feel Drama increases as the video continues there's a constant sense of anticipation and

edginess .

Atmospheric dark Gloomy Depressing Edgy Intense The black and white heightens the atmosphere

Page 21: Evaluation of media production Leah

Beginning sense of anticipation anxiousness- what is going to happen? Very dark

atmosphere almost frightening increase throughout the video. Emotive sad, feel for the characters, want to help them Simplistic filming like the use of black and white as it intensifies the

drama. Good representation of society Lyrics powerful clearly link to the scenes/ actions in the video Modern use of young people Rap, rap associated with urban youths Modern clothing Very realistic – working class people , character believable

Page 22: Evaluation of media production Leah

Clever use of image , locations , lighting – simple but powerful

Lack of props makes viewer focus on the characters- there are no distractions or no bright colours.

The black and white links to the greyness of the situation in the video. Black and white represents the depression and the deprived areas.

Left open , no final happy ending. Thought provoking , what happens next?

Page 23: Evaluation of media production Leah

What I personally have learnt from the audience feedback

Good idea to brainstorm ideas Learnt how to create something realistic that gives off a powerful message Learnt that powerful messages and emotions can be delivered through

filming an lyrics of a song How to take a concept , what I want to get out of it and how to develop it To take an idea and something that inspires you , and create something

original and unique Learnt how to link different media’s together to produce a consistent

theme / style of work How to take a genre and create work based on/around that particular

genre That I can create something similar to “ A Team”

Page 24: Evaluation of media production Leah

Overall I have really enjoyed the process of the production and am extremely happy with the

outcome