Evaluation

Question 4

Target Audience MemberOur primary target audience would be male teenagers/young adults around the ages 12-20. They would be fairly involved with most media products, such as games consoles and the internet. They would be interested in films, specifically other superhero films, and they would possibly also be interested in comic books.

They would probably have accounts with various social networking sites such as twitter or Facebook, and would most likely spend a fair amount of time on them. They would also have a YouTube account, looking at various games or movie trailers/teasers. They would be less interested in sports than they would be in films,games and music etc.

TastesOur target audience member would be someone who has a more relaxed look to life, and spend a fair amount of time in their room using various interactional media. For example they would watch films, play games online with friends and possibly not stretch to their full potential in things such as school work. Typically fairly lazy.

However they would also have a social life outside school/college. They would be a key part to a group of friends, and would bring humour and wit. Although typically instead of doing anything productive, they would most likely just ‘hang out’ and waste time.

Media Interest’sMusicThe target audience tastes would be mostly orientated around rock/ punk rock and would listen to bands such as Fall Out Boy, Blink 182 and Guns n Roses.https://www.youtube.com/watch?v=onzL0EM1pKY

Movie’sTheir movie taste would be typical of a stereotypical male: consisting of action, superhero, comedies, thrillers and horrors. They would either watch them online via film hiring sites such as Netflix, or alternatively they could Watch them on their games consoles. They would also regularly go to the Cinema as a way of going out and socialising

TV programmes They would be interested in American comedy sitcoms such as The Big Bang Theory or Two and a half men, as they would enjoy comedy. They would also watch superhero drama’s such as the tomorrow people, or the British, darker comedy, misfits.

Why would they watch our film?They would watch our film because stereotypically our target audience would feel they were missing out if they didn’t see the latest superhero film. Also because the cinema is a common social past time, our male audience are more likely to look for our superhero/action genre rather then a romance etc when they go.

Alternatively If our primary male audience went with other males to the cinema , they may also think that it will make them seem less masculine to watch a romance/ drama film because these genres are stereotypically aimed at women. For this reason when males attend the cinema or even watch films at home they will look towards more blood pumping films in order to not seem feminine, leaving them with films such as our own.

Audience Profile of FilmsThese are some charts taken from the Pearl and Dean website. This gives us a rough outline of what types of films are watched by which audience.

It outlines age and gender, among others things, and is very helpful in giving an insight as to who might our film appeal to.

Age and Gender

We looked into researching age and gender and utilised several textbooks, for example this one told us what types of films are not really, typically, interested in.

Other Similar Films and AppealHancockhttps://www.youtube.com/watch?v=hbns61YifDs

This film is a similar action genre, superhero film with an initial anti-hero. The research shows that it appealed to more men than women, and the age percentage showed that teenagers/ young adults were the most interested.

Other Similar Films and AppealChroniclehttps://www.youtube.com/watch?v=hGV2dL8bjQA

Again Chronicle is a similar superhero film in which even uses the main character talking to the camera as its opening scene, like ours. This film primarily appealed to a male gender audience of, similar to Hancock, teenager/ young adults. Mostly aged 15-24.