Jessica White3210

Evaluation

How effective is the combination of your main

product and ancillary texts?

The trailer focuses towards the male demographic. The poster increases the focus to the male audience as well as the female

audience. The magazine cover aims towards more of a female audience. All three texts work together to appeal to both genders. Title is also unisex. Light colours.

Main Product and Ancillary Texts

How did you use new media technologies in the construction

and research, planning and evaluation stages?

Used to edit images for the magazine cover as well as the poster.

Limited access. Improve quality of images. Saving as a JPEG.

Adobe Photoshop

Used to produce the magazine cover. Used to produce the poster. Not necessarily an editing program as it is a

piece of software usually aimed towards web designers.

Limited effects Graphics were reduced. Saves as a bitmap.

Macromedia Fireworks

Used to edit footage. Changing sound levels. Allowed me to increase and reduce sound levels. For example, sound with

dialogue could be increased whereas sound without dialogue could be muted. Insert effects. Title frames.

Serif Movie Plus

Brighten images Audio settings

Serif Movie Plus

Digital Video Camera

I used a Canon MD205 to capture moving images that would be suitable enough to put a trailer together.

Gridlines ensured I followed the rule of thirds. Poor lighting and sound in some situations.

I used a Nikon S3000 to produce still images of each actor.

Images were intended to be edited and positioned on the magazine cover as well as the film poster.

Some of the images produced seemed to be out of focus and pixelated.

Digital Camera

Researching existing film trailers. Researching popular films of my

chosen genre. Promotion of my own trailer. Providing feedback towards my

trailer from its intended audience

Internet - YouTube

Creating a blog to upload my work. Comments can be made, enabling me to make improvements to work. Problems faced.

Internet - Blog

How does your media product use, develop or

challenge media conventions?

Production company is shown before the trailer begins. Short, quick clips. Comical characters The main characters typically meet through an unusual situation. Up to date music. Short clip used after the title and release date is shown. Characters names are revealed.

Film Trailer – Following Conventions

Three main characters. Parts of the ending is shown. Focuses more towards a male audience. Evenly paced – nothing is sped up or slowed

down.

Film Trailer – Develop and Challenge Conventions

Film Poster – Following Conventions The names of well known actors are

noticeable.

Large title positioned at the lower half of

the page.

The production details remain small

and out of sight, placed at the

bottom of the page.

Light, soft colours.

Simple presentation.

Age certificate is noticeable.

Film production company.

Mixture of two background colours. Common phrase. Release date. Lack of tagline. Floating images. Landscape design.

Film Poster – Develop and Challenge Conventions

Magazine Cover – Following Conventions

Large masthead positioned at the top of

the page.

Multiple headlines are positioned around the

models.

Positioning of barcode, price and issue

number.

Portrait style.

Main headline is typically bigger.

Quote from an inside article.

Large number used in headline.

Three main colours.

Two models used. Headlines do not cross over the models. Background is artificial. Headlines and image match the colour scheme.

Magazine Cover - Develop and Challenge Conventions

What have you learned from your

audience feedback?

Feedback

12 to 14 15 to 17 18+0

2

4

6

8

10

12

Age

Male Female0

2

4

6

8

10

12

14

16

Gender

I tried to gather a range of people from all ages and genders to try and identify how the film would be viewed amongst the public.

The feedback group were mostly male aged 15 and over, the target demographic

that the film is targeted at, to see whether they would respond to the film favourably.

Feedback

Comedy26%

Drama9%

Horror12%

Thriller9%

Romance13%

Action19%

Animation7%

Other6%

Favourite Type of Film

Generally, the theme of comedy seems to be favoured mostly by those giving their

feedback. This makes feedback appropriate to the source material.

Feedback

Story

Lighting

Locations

Characters

Music

Other

0 2 4 6 8 10 12 14 16 18 20

What did you like about the trailer?

Story

Lighting

Locations

Characters

Music

Other

0 2 4 6 8 10 12

What did you not like about the trailer?

The trailer seemed to relate to the audience through the use of characters as they were mostly favoured. Whereas the locations and lighting were much more unnoticeable, as evidenced by the lack of either positive or negative feedback.

It seems that the reviewers found more things which they did not like about the

trailer which had not been listed. However, the music is a strong source which people

seemed to disagree about. However, the disagreement about the music could be

down to the vastly differing tastes in music that people experience. However, this

would prove difficult as the song used was a current hit song and as mentioned

before, it’s hard to choose a song to please the whole audiences such varied taste.

Feedback

Story

Lighting

Locations

Characters

Music

Other

0 2 4 6 8 10 12 14

What could be improved to the trailer?

The story was highlighted as the main point that could be improved which I suggest could be due to its simplicity and over usage of conventions that

could make it seem basic or generic. Perhaps allowing the plot to be

different and break conventions could alter this view. However, I feel this is of

no major concern as enough people enjoyed and understood the story to

want to see the film itself

Feedback

36%

9%

52%

3%

What genre do you consider the trailer to be?

Comedy Drama Horror ThrillerRomance Action Animation Other

There seemed to be slight confusion when listing the actual genre of the film as it was a combination of the

two. The general feedback seems to favour more towards romance whereas comedy seemed to be

noticed slightly less.

They picked up on the comedy aspect very quickly as evidenced by

the large percentage who chose that, whereas the romance aspect was poorly identified. This could

mean that in the trailer I should've inserted more romantic shots and sections to properly establish the

romantic aspect.

Feedback

Yes No0

2

4

6

8

10

12

14

16

18

20

Would you watch this film?

What rating should the film have?

Cirtificate - U Cirtificate - PG Cirtificate - 12 Cirtificate - 15 Cirtificate - 18

In conclusion, after all the positive and negative feedback, I feel the 76 percept of people who stated that they would want to see the film as an illustration that I have succeeded in my trailer as I have established the genre and made it interesting enough that the majority of the target audience want to see the film itself.

There is a slight mix of answers when giving the film an age certificate, although the largest per cent of people generally seemed to believe the film should receive a 15 certificate, meaning that I have created content that can be seen as acceptable for my intended demographic.